Laura Slepitschka Email & Phone Number

München, Bayern, Deutschland

- Develop and implement marketing strategies for digital channels such as LinkedIn and Google Ads. - Creation and management of online advertising campaigns, such as search engine marketing & social media advertising - Creation of content and its distribution (e.g. blog posts, social media posts, YouTube videos)- Administration of the CRM system, including the contact database, as well as handling in accordance with the German Data Protection Act (DSGVO)- Execution of email marketing, including creation of email campaigns and management of email lists- Measurement and optimization of marketing activities using web analytics and tracking- Conversion optimization via A/B testing- Management of online presences- Independent execution of market and competition analyses- Budget planning and control of digital marketing activities- Analysis of customer behavior and target group segmentation- Development of landing pages and optimization of the website for an improved user experience and higher conversion rates- Close collaboration with internal teams (Sales, Customer Success, Development), as well as management of external partners (agencies)- Project management: measurement of customer satisfaction based on defined benchmarks; development and implementation of a Cyber Risk Calculator

München, Bayern, Deutschland

München Und Umgebung, Deutschland

München, Bayern, Deutschland

- Briefing, coordination and creation of e-commerce content: text and image as well as content maintenance via Shopify- Support with customer service, development of logistics, fulfillment and merchandise management, return management and stock range planning- Organisation and execution of campaigns on VOGUE and Condé Nast Germanys own channels as well as placement of advertisements in own and third-party media- Assist with performance marketing (social media, SEA, newsletter marketing and digital campaigns) and support counter business planning for VOGUE Collection- Interface to internal departments: VOGUE Editorial, CRM, Audience Development and Photo Studio- Preparation of project plans, campaign conception and briefings- Collaboration in the planning and follow-up of shoots for the e-commerce platform shop.vogue.de: e.g. for the image production autumn/winter 19/20 - Conception and planning of live communication projects e.g. launch event of VOGUE Yoga Collection - Planning and implementation of VIP, celebrity and influencer seeding

Stuttgart Und Umgebung, Deutschland

- Collaboration in the conception, organization and realization of national and international photo shoots and fashion shows - Preparation and supervision of fittings for photo shoots and fashion shows including transport coordination, catering, photo equipment, production, collection coordination (14 Lookbook Shoots, 15 Editorial Photo Shoots as well as 4 Video productions)- Creation and maintenance of image overviews and article lists, distribution via all marketing channels - Management of the Global Advertising Team's sample collection and documentation of all collections, preparation for archiving- Coordination of internal temporary staff during the sample collection, the lookbook photo shoots as well as the collection handovers- Independently conducting international article sales for cross-brand photo shoots, preparation of customs documents in accordance with international guidelines- Supporting the Global Advertising Team with daily tasks in cooperation with other departments and areas e.g. processing requests from production agencies, photographers, models, stylists and hair & make-up artists- Collaboration in post-production processes such as retouching and data processing of image and video content, maintenance of internal content databaseSpecial tasks:- Preparation and support of the sample collection dispatch, including cross-location communication with the employees involved in the integrated departments - Research on potential photographers and models

Düsseldorf Und Umgebung, Deutschland

München Und Umgebung, Deutschland

München

Master Of Science - Ms, Digitale Forensik

Bachelor Of Arts - Ba, Modemanagement