Laura Mckean Email & Phone Number

Seattle, Washington, United States

Greater Seattle Area

Bellevue, Wa

➢ Developed and implemented marketing strategy for Microsoft funded startup company➢ Grew NW region customer base 125% ➢ Managed brand development, creative direction, content strategy and production for delivery of online video and printed collateral➢ Oversaw employee training and development

Greater Seattle Area

Marketing and Advertising consultant and project manager.➢ Managed relationships with three advertising agencies to develop brand messaging in key emerging markets➢ Managed development of branded product messages targeted to the African American, Chinese, and Hispanic communities➢ Managed creative development, production, and fulfillment process for a “Community Marketing Kit” for local branches to promote Community Relations products and programs

Greater Seattle Area

➢ Successfully managed $10 million dollar budget➢ Hired, mentored and supervised marketing department, growing it from 2 to 10 employees ➢ Led creative process and production of all advertising materials for 2500 local retail branches➢ Managed launch of new company store from vendor selection through contract signing. Results included reduced costs, increased sales and enhanced employee satisfaction➢ Developed new market entry marketing strategy after to support aquisition

Seattle And Northeastern Region

➢ Managed $5M regional advertising budget across 11 departments➢ Developed individual quarterly marketing strategies for all departments➢ Successfully pitched and implemented new corporate ad campaign ➢ Voted a regional all-star after only four months in position

Ba, English

Education record