Laura Smit Email & Phone Number

Amsterdam, Nh, Nl

Amsterdam, North Holland, Netherlands

After a period as an interim freelancer at WannaFlex, I am now joining the team permanently. I'll be continuing our rebranding efforts, ensuring flawless execution and embracing the challenge of driving the company into the future. Creating a household name and carving out a unique proposition within the recruitment landscape.

Amsterdam, North Holland, Netherlands

After partnering with 'The Brand Folk' for the rebranding of WannaFlex, the WF team was keen on ensuring the brilliant new brand identity seamlessly integrated every facet of their marketing & communications efforts. Stepping in as interim marcom manager, I assumed responsibility for the execution phase, spearheading campaigns and facilitating the formation of a robust brand team.Key Deliverables:Comprehensive marketing planStrategic social media initiativesCreative campaign developmentProficient copywritingEffective team management

Based In Amsterdam, Serving The World

www.brandfolk.nlAt the helm of 'The Brand Folk,' I'm dedicated to crafting exceptional brand executions in collaboration with my network of talented freelancers. Since founding Brand Folk I've had the privilege of partnering with illustrious brands and inspirational start-ups. Taking on a variety of executions varying from events and campaigns. Brand Folk is best described as a boutique brand marketing agency with a sustainable outlook.For the duration of your project, we can be an extension of your marketing team. Check out the new website: www.brandfolk.nlCurrent clients: LOTUS CARS - FILA - NIKE - HERSCHEL - BASKETS - FRESHCOTTON - KNAAP BIKES

Hilversum

Nike Sportswear (NSW) Brand Manager; The mission of the NSW Brand Manager is to lead the development and execution of category and seasonal initiatives and campaigns for the NSW (lifestyle) category of Nike across Northern Europe. Key responsibilities are to drive brand performance, fuel consumer demand and engagement within the NSW lifestyle segment, and deliver impactful campaigns and premium events to drive key marketing stories. As the NSW stakeholder within the Northern Europe management team, I contribute towards the delivery of the overall seasonal Northern Europe Business plan.

Red Bull Netherlands

Brand manager at Red Bull Netherlands.The Brand Manager is responsible for understanding and gathering consumer insights and market research, specifically, what drives TOM awareness, brand salience, and per capita consumption. Works closely with the Business Unit Manager to contribute to the annual business plan by creating, planning and executing brand initiatives, the advertising plan, new products, and packaging launches whilst ensuring the brand is portrayed in the right way. Developed and executed strategic brand plans to position Red Bull as a leader in the energy drink industry.

Amsterdam Area, Netherlands

Responsible for marketing on premise, in nightlife and at festivals.Main tasks:Working on brand building concepts in nightlife and festival playgrounds. Roll out introduction of new products, media colaboration, content creation, guide regional managers in marketing initiatives and premium brand executions.

Amsterdam Area, Netherlands

Develop and oversee comprehensive project plans, ensuring all elements are meticulously organized and executed on time and within budget.Collaborate with the creative team to ideate and design unique event concepts that align with client objectives and brand identities.

Crafting compelling narratives, building media relationships and plugging stories to media.