Laura Smith Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

• Managed an eight-figure partnership portfolio across the organization’s teams, including the Toronto Raptors, Toronto Maple Leafs, Toronto Marlies, Raptors 905 and venues, including Scotiabank Arena, Coca-Cola Coliseum, and Paramount Fine Foods Centre• Lead the strategy and delivery of rights for partners across broadcast platforms, custom marketing programs, ticketing, community marketing initiatives, digital campaigns, and in-venue activations• Identified and developed partnership proposals for growth and upsell opportunities• Evaluated partner campaigns against key objectives and KPIs to provide recap reports with detailed insight on performance and return-on-investment valuations

Client: Rogers (Wireless)Theo was a bespoke team from curated WPP agencies to work with Rogers - one of Canada's biggest tech and teleco brands. Combining the power of data with strategy, creative, design, CX, digital, social and CRM to create powerful, human-centric work that drives results and brand love.

Oakville, Ontario, Canada

As an Account Coordinator I assist and provide day-to-day support to the account team and clients through the internal trafficking of projects through creative, digital, and production. I am involved in the frontline support for marketing campaigns and programs including client correspondence, timeline management, budget management, and reporting.

Toronto, Ontario, Canada

As an intern I was involved with the creation of media coverage, tracking, monthly reports and newsletters. I assisted with the development of media lists and other relevant databases while simultaneously coordinating and maintaining influencer partnerships and agreements.