Laura Smith Email & Phone Number

Phoenix, Az, Us

Phoenix, Az, Us

Boston, Massachusetts, Us

𝗔𝗰𝗵𝗶𝗲𝘃𝗶𝗻𝗴 𝗱𝗿𝗮𝗺𝗮𝘁𝗶𝗰 𝗴𝗿𝗼𝘄𝘁𝗵 𝘄𝗶𝘁𝗵 𝗿𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝗮𝗿𝘆 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀, supporting Houghton Mifflin Harcourt to obtain maximum success through increased revenue and customer satisfaction.✅ Secured high-value accounts through employing value selling techniques and effective customer solutions✅ Led company in KPI metrics for customer database optimization✅ Identified business opportunities through cold calling, networking, and marketing campaigns✅ Created and executed customer events and large scale territory marketing plans including industry appearances at trade shows and direct presentations✅ Gained certification as Value Selling Certified and utilized these skills to develop and execute strategies to address customer needs and develop professional credibility and trust✅ Service territory of 240 unique accounts following the entire sales cycle from uncovering leads to supporting initial implementation and services.✅ Collaborate in developing dynamic solutions to meet their needs in both the public and private sector

Boston, Massachusetts, Us

𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿-𝗼𝗿𝗶𝗲𝗻𝘁𝗲𝗱 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝘄𝗶𝘁𝗵 𝗮𝗻 𝗲𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗲𝗱-𝘁𝗲𝗰𝗵 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆, delivering memorable presentations, trainings, and workshops and driving growth for Houghton Mifflin Harcourt across the nation.✅ Created unified messaging of public relations efforts in conjunction with HMH corporate branding✅ Delivered multimillion dollar sales presentations to large audiences demonstrating strategic advantages of products✅ Customized content to customer need assessments in real time✅ Provided individualized training opportunities to education professionals across the United States

Mesa, Az, Us

𝗗𝗿𝗶𝘃𝗲𝗻 𝗲𝗱𝘂𝗰𝗮𝘁𝗼𝗿 𝗮𝗻𝗱 𝗰𝗮𝗺𝗽𝘂𝘀 𝗹𝗲𝗮𝗱𝗲𝗿, creating strong learning environments and skilled in differentiating instruction for K-6 students.✅ Selected materials and developed differentiated and engaging lesson plans to enhance skills for 35 individual students daily.✅ Continually improved knowledge, skills and performance based on feedback and self-identified professional developmental needs.✅ Engaged in professional learning courses earning Gifted Endorsements and SEI Endorsements✅ Trained, coached and mentored staff to ensure smooth adoption of new technologies in classrooms✅ Maintained accurate academic records, created innovative new curriculum, and established relationships between parents, students, and the educational institution, as well as, sustained professional developmental education✅ Directed after school and before school tutoring programs for the students and maintained community relations through outreach programs such as social media accounts

𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝘃𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝗱𝗲𝗱𝗶𝗰𝗮𝘁𝗲𝗱 𝘁𝗼 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻, 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆, 𝗮𝗻𝗱 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵 to boost company's exposure and drive results.✅ Utilized best practices for SEO optimization to boost social media program's visibility - increased blog traffic through H1 and H2 tags✅ Created informative and entertaining posts for social media outlets✅ Produced and submitted reports outlining progress against KPI objectives using Google Analytics reporting

Owatonna, Mn, Us

𝗗𝗲𝗱𝗶𝗰𝗮𝘁𝗲𝗱 𝗳𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗮𝗻𝗮𝗹𝘆𝘀𝘁 𝘄𝗶𝘁𝗵 𝘀𝘁𝗿𝗼𝗻𝗴 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗸𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲, in charge of pricing, approving, and monitoring all the accounts in Arizona.✅ Calculated group and individual financial renewal rates based on customers background, industry and demographic information.✅ Evaluated debt ratio, loan-to-value ratios, credit scores property valuations and various other factors when making underwriting decisions.✅ Represented Federated Insurance as professional recruiter at college campuses✅ Conducted training sessions for 30 insurance marketers on proper programming strategiesIn this position, I attended a 5 month training program in Owatonna, Minnesota. Here I was required to make large group oral presentations in front of peers, management, and executives alike. The underwriting position required me to become an authority on insurance policies and client information. I was in charge of pricing, approving, and monitoring all the accounts in Arizona. Being the sole underwriter in charge of the Arizona territory, I managed ten marketing representatives who would frequently come into the office for advice and guidance. I coached these representatives on how to better explain our services and products and brought the Arizona team to achieve success.

✅Progressed from marketing intern to part-time employee✅ Aided in creation of charity dress-drive and separate charity fashion show✅ Collaborated with ownership to create a complete marketing plan for the company to open their newest location in Chandler, Arizona. ✅Worked with clients one-on-one to run bridal appointments, create alterations and place large orders.✅Communicated consistently with distributing fashion designers

✅ Acted as liaison between professional golfers, tournament directors, and company executives ✅ Solicited tournament openings for clients by marketing their achievements✅ Managed all public relations, press releases, and contact information for the company✅ Achieved two PGA entries for one of our local golfers, who is now consistently competing at the PGA level

Bachelor Of Science (B.S.), Marketing And Finance

Teaching Certification, Elementary And Secondary Education

Real Estate Agent License, Real Estate

Bachelor Of Science (Bs), Finance