Laura Mulvihill Email & Phone Number

A visionary leader with an extensive background in the natural products industry, overseeing the strategic operations and growth initiatives of a dynamic brokerage company. Instrumental in forging key partnerships, implementing sales strategies, and cultivating client relationships to maximize market penetration and revenue growth. Proficient in navigating.

Develop and execute strategic plans to achieve sales targets for clients within full brokerage territory (17 states)Create and communicate sales goals for field team and ensure clients are informed about field activities and successes / challenges to goals. Build and maintain long-lasting relationships with retailers to better serve their needs and exceed.

Achieved growth and hit sales targets by successfully managing the Mountain West sales team.Designed and implemented a strategic business plan that expanded distribution for brands within Mountain West territory and ensured a strong presence for each brand.Own recruiting, objectives setting, coaching and performance monitoring of sales representatives in.

AZ, CO, KS, NM, NV, UT

Guided field team to achieve goals, strengthen partnerships, and find win win solutions between brands and retailers in the Mountain West region. Brand Relationship Management within Mountain West Region. Developed and maintained strong client relationships with field team and retailers. Communicated brand strategies with field team and motivated team to.

Phoenix, Arizona Area

Sales and marketing broker representing natural and organic products. Guided by principles of integrity, honesty, and values-based leadership, I drove vendor partners' brand awareness and increased sales within natural food retailers.

Phoenix, Arizona Area

• Strengthened brand positioning and increased all commodity volume in Southwest/Rocky Mountain states with key customers, including Sprouts Farmers Market, and independent retailers by consistently executing company.
• Created an “out of the box” Promotional Program; elevated brand awareness, increased sales 13% - gaining 17 dollar share points while optimizing item selection/placement.
• Led sales team, with budget and volume ownership… Show more Strengthened brand positioning and increased all commodity volume in Southwest/Rocky Mountain states with key customers, including Sprouts Farmers Market, and.
• Led sales team, with budget and volume ownership, increasing revenue by 17%.
• Increased traffic to website, Facebook and Twitter through content research and article contributions.
• Maintained distribution and delivered on sales during retail chain acquisitions by negotiating contracts with key contacts and providing strong customer service.

Phoenix, Arizona Area

• Led turnaround/reconciled relationship with key regional contacts and store team leaders, executing brand strategies with retail initiatives. Conducted in-person and phone meetings opening lines of communication and.
• Reestablished communication and redefined guidelines with vendor resulting in national compliance and $1.3M in sales for region.
• Reached 97% ACV (all commodity volume), exceeding 2010 goal of 85% ACV… Show more Led turnaround/reconciled relationship with key regional contacts and store team leaders, executing brand strategies with retail.
• Reached 97% ACV (all commodity volume), exceeding 2010 goal of 85% ACV.
• Executed new sales program, which increased category growth by 22%, and brand growth by 12%. Show less

Phoenix, Arizona Area

• Generated higher revenue streams within new territory through sales, marketing, cold calls and customer support activities. Trained retail sales team on ‘selling’ best practices, brand and unique product offerings.
• Achieved 35% Y/Y revenue growth through new product introductions, value added selling, and sales execution.
• Managed rollout of newly branded product and successfully executed the largest product packaging and UPC code change. Maintained distribution in territory… Show more Generated higher revenue streams within new.
• Managed rollout of newly branded product and successfully executed the largest product packaging and UPC code change. Maintained distribution in territory through retail sales trainings, implementing a sell through.
• Reorganized and streamlined mobile sales process, which increased reporting accuracy. Show less

Phoenix, Arizona Area

• Managed individual division of annual fund ($350,000) and increased donor base through tele-funding, direct mail and donor events. Oversaw logistical planning and implementation of annual fundraising events including.
• Exceeded revenue goal at annual gala by $5K through increased table sales, sponsorships and in-kind… Show more Managed individual division of annual fund ($350,000) and increased donor base through tele-funding, direct.
• Exceeded revenue goal at annual gala by $5K through increased table sales, sponsorships and in-kind donations.
• Led turnaround in donor base by implementing “Moves Management” approach to fundraising, increasing $250-$750 base by 18% and new donor base by 47%.
• Oversaw conversion to “Raisers Edge” development software and trained staff on the new software. Conversion reduced campaign costs by $11K and streamlined record keeping. Show less

Phoenix, Arizona Area

• Analyzed direct giving campaigns and designed new strategies to increase fundraising efforts. Maintained integrity of donor database and processed all gifts, ensuring proper recognition for each donation. Planned and.
• Revitalized donor benefit program and coordinated logistics for all events, including special guest presentations, social events and workshops, which engaged more donors in the theater.
• Negotiated contacts with caterers and… Show more Analyzed direct giving campaigns and designed new strategies to increase fundraising efforts. Maintained integrity of donor database and processed all gifts, ensuring.
• Negotiated contacts with caterers and restaurants resulting in significant cost savings and allowing for increased event offerings.
• Refreshed direct mail campaign and follow up process, which resulted in higher closing ratios.
• Recommended a new software system that integrated with patron services and resulted in stronger tools for more sophisticated analysis.