Laura Sorri Email & Phone Number

Helsinki, Fi

Uusimaa, Finland

Vastaan Siskon Siivouksen markkinoinnin ja viestinnän strategisesta suunnittelusta, budjetoinnista, kehittämisestä ja toteutuksesta. Siskon Siivous Oy tarjoaa yrityssiivouksia 1300 ammattilaisen voimin ja 30 vuoden kokemuksella. Liikevaihto ~ 31 M €. Tuotamme palveluita mm. porrassiivous, toimistosiivous, hotellisiivous, sairaalasiivous, teollisuussiivous, myymäläsiivousVastuullani on muun muassa:➡ yrityksemme brändiuudistus, joka alkoi uudistamalla nettisivut (sekä ulkoasun että sisällön osalta) keväällä 2024➡ yrityksemme myyntimateriaalit➡ sosiaalisen median postaukset ja muu sisältö kanavissa (Facebook, Instagram ja LinkedIn)➡ kumppaneiden johtaminen (maksettu mainonta, hakukone- ja konversio-optimointi www-sivulla)➡ vastuullisuusraportin sisällön kuratointi ja ulkoasun luonti selkeäksi kokonaisuudeksi➡ sanoitan ja kirkastan kokonaisuuksia selkeiksi viesteiksi asiakkaille ja työnhakijoille⭐️ I am responsible for all marketing and communication actions, hence I posses an 360° overview of marcom operations within the company. • Strategic planning, budgeting, implementation, analytics and developing• Developing corporate processes (LEAN)• Leading marcom partners• Brand management• Customer & employee experience• Employer Branding• Internal communications• Member of executive teamI can help with: Marketing Manager, Communications Manager, Marketing Strategy, Marketing Budget, Marketing Mix, Marketing Planning, Leading Partners

In our family-run company we have recreated and clarified strategies and processes regarding:• branding, customer personas, and customer paths• customer experience through service design

My ambition was to help customers to find a brand they could rely on sight issues. The whole marketing team was committed to unclutter complex contents, such as "what is happening in eye operations, what are the risks etc" . We developed greatly the site user experience in order to make customers' decision making process easier.I participated with an innovating mindset and was able to launch mobile advertising within the company. I was also nominated as the manager in a cross-functional customer experience project (duration eight months).As the Marketing Designer my main responsibilities were:• planning and developing national multichannel campaigns (optical and eye hospital business) together with the marketing manager• campaign related offline and online marketing: POS, printed media, banners, campaign site, Facebook• budget planning together with the marketing manager• creating campaign and permanent content (with the marcom team and the ad agency) for different channels and target groups• leading / coordinating several stakeholders / partners

In our family-run company my responsibilities included:• B2B and B2C marketing communications materials• marketing and sales campaigns• digital marketing and social media• B2B and B2C customer service and communications• minor role in product design and development

• designing marketing communications for partners and customers• together with the marketing managers planning and executing new brand and customer strategy in addition to designing related marketing communications materials

I was and still am quite passionate about dogs and their different characters. To combine my hobby and earning some pocket money, I founded a dog daycare and hotel at the age of 12. • my services included full-time care at our home from few days till weeks• I also offered different service packages during care times (cutting nails, wash-up, training etc)• the customer acquisition: posters on local store, newspaper ads and word-of-mouth-I managed my services with customer registers (first CRM studies!) and lists of customer prefences. I met great people via this job/hobby and eventually I ended up leading and coaching dog training groups and private sessions with "problem dogs". I still occasionally coach people with their dogs, but today I mostly focus on relaxing and training with my own two dogs. The first steps as an entrepreneur really taught me how to communicate with people (I was a kid and my customers were adult dog owners), to believe in my own skills and to trust my intuition with dogs and people. To sum up, coaching dog owners is about human skills and teaching people to communicate with their dogs via strengthening owners' personal confidence and sense of humour.

Master'S Degree Programme In Future Business Operations Management

Digital Business Developer - Specialist Training (30 Ects, Non Degree)

Bachelor Of Business Administration (Bba), International Marketing

Erasmus Exchange Studies

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