Laura (Spangler) Barton Email & Phone Number

Los Angeles, Ca, Us

I'm privileged to work as a Chief Marketing Officer on a consulting basis with established organizations & startups. I leverage more than 20+ years of B2B & B2C marketing executive-level experience to help my clients develop cohesive and effective branding, marketing, and content strategies.

Santa Clarita, California, Us

Advrtas is an emerging technology solutions company comprised of a team of award winning industry professionals focused on revolutionizing the worlds of marketing and advertising. By applying advanced technology, we help brands leverage emerging content platforms like immersive 360°, virtual reality (VR), and the next generation of augmented reality (AR 2.0), today. Advrtas is creating visual and interactive tools and solutions to enable brands to adapt to these new technologies and forever changing how they engage with consumers. I'm privileged to be working with an amazing team & community of virtual reality pioneers as the exciting worlds of virtual reality (VR) and augmented reality (AR) unfold. In my role I serve as an internal subject matter expert on the VR & AR spaces and champion the development of unique & impactful, 360 degree, fully immersive, interactive experiences in VR & AR for marketing & promotion. I also blog regularly about both VR & AR via the Advrtas company blog. Much like I felt blessed to be involved with the early days of digital cable and video on demand, I feel extremely fortunate to yet again be involved in emerging technologies that will revolutionize the way people consume & enjoy content. With an adoption rate that's expected to exceed that of the iPhone by 5 times, the time to explore virtual reality & augmented reality as effective marketing & advertising tools is now.

I spent a decade working in entrepreneurial and consultant capacities. From starting my own ecommerce business and building a wellness blog to consulting for brands like Larry Flynt Publications and a high-producing commercial and residential loan executive, I have first hand experience starting and managing businesses and working in a great variety of industries. My ability to connect & interact with people on all levels and successfully lead others is one of many valuable skills that distinguishes me from my counterparts. Of note is that while I was taking on the role of entrepreneur and consultant, I was also raising a young family of 3, co-chairing the fundraising committee for a leading Los Angeles women's & children's charity, serving as docent of art instruction classes for elementary aged children, volunteering & leading causes at local elementary schools and earning top grades while attending UCLA where I earned a 2nd marketing degree.

Burbank, Ca, Us

Charged with directing all consumer & trade marketing strategy, brand management, creating & developing marketing plans, overseeing all company creative, product positioning, promotions and related budgets and managing communications strategy. Swiftly promoted up the ranks while the company transitioned from a 30-person startup to being infused with $200mil investment from Wall Street. Post investment, I was promoted to a new position where I reported directly to the CEO & led the multi-departmental team that deployed some of the nation’s first digital cable television systems.Key Achievements:~Produced sales results above company projections & industry averages for new products like NFL Sunday Ticket, ESPN GamePlan, digital cable, VOD & SVOD.~Contributed to revenue growth derived by directing & managing a staff responsible for distributing marketing materials to some of nation’s largest cable television operators.~Reduced trade marketing costs by more than 50% by developing creative with greater efficiencies, negotiating vendor contracts and streamlining production. ~Cut trade show costs by more than 30% by overseeing the design of a multi-functional & multi-use booth enabling the company to still deliver cutting edge trade show presentations while amortizing larger costs.~Managed a multi-departmental team of creative & technical staff to launch a dynamic company website that interfaced seamlessly with an internal database & asset management system & served as the portal into our affiliate management system.~Successfully oversaw significant changes in programming distribution that impacted more than 3.5 million customers by managing all internal and external communications strategies & organizing multi-departmentally.

Bs, Marketing Management

Certificate, Marketing & New Media Fundamentals

Certificate, Google Analytics Platform Principles & Ga Fundamentals