Laura (Spangler) Barton

Laura (Spangler) Barton Email and Phone Number

Partner Marketing Expert @ Symbio
Los Angeles, CA, US
Laura (Spangler) Barton's Location
Los Angeles Metropolitan Area, United States, United States
Laura (Spangler) Barton's Contact Details
About Laura (Spangler) Barton

I'm a woman in tech with more than two decades of experience launching emerging technologies and working on entrepreneurial endeavors. As a marketing executive with a high emotional IQ, I have the unique skill of being able to bring together all parties to the table to get stuff done. I'm on a lifelong journey to learn, grow, connect and make the world a better place by bringing out the best in myself and others. I function as a Chief Marketing Officer and advise primarily B2B technology companies on marketing strategy, branding, and digital marketing. I am also co-founder of an ad-tech startup, advrtas. MY NOTABLE ACCOMPLISHMENTS:~Launched the world's first 360VR immersive programmatic digital ad unit~Launched the first digital cable systems in the U.S.~Launched the first VOD & SVOD (video on demand & subscription vod) systems in the U.S.--the groundwork for what we now call streaming TV.~Launched NFL Sunday Ticket & ESPN GamePlan ~Spearheaded marketing campaigns for some of the most successful pay per view events in history featuring the likes of Mike Tyson, Evander Holyfield, Oscar De La Hoya, Lennox Lewis, UFC and more. ~Raised 3 amazing young women while working full time, getting another degree, volunteering & doing everything else that comes with being a working mom in America!MY STARTUP:As the CMO & Co-Founder of Advrtas, I'm aiming to be a solution that helps marketers like me see better return on their ad spend. We're leveraging our patented technology to deliver insights on the 99% of digital ads that are never clicked on. Better ad data, better ad results! MY 5 YEAR HEADLINE:Successful Fempreneur & Founder of a "Best Places to Work" Makes Good on Giving Back Big while finally completing her best-selling book.MY POV:~Everyone can change the world, be a good human, it's as simple as that!~I believe you are your thoughts, so think good things!~Love yourself & have faith that all things are possible.

Laura (Spangler) Barton's Current Company Details
Symbio

Symbio

View
Partner Marketing Expert
Los Angeles, CA, US
Website:
symbiohq.com
Employees:
13
Laura (Spangler) Barton Work Experience Details
  • Symbio
    Partner Marketing Expert
    Symbio
    Los Angeles, Ca, Us
  • Various B2B Organizations
    Fractional Cmo
    Various B2B Organizations Oct 2021 - Present
    I'm privileged to work as a Chief Marketing Officer on a consulting basis with established organizations & startups. I leverage more than 20+ years of B2B & B2C marketing executive-level experience to help my clients develop cohesive and effective branding, marketing, and content strategies.
  • Advrtas
    Cmo & Co-Founder
    Advrtas Dec 2014 - Present
    Santa Clarita, California, Us
    Advrtas is an emerging technology solutions company comprised of a team of award winning industry professionals focused on revolutionizing the worlds of marketing and advertising. By applying advanced technology, we help brands leverage emerging content platforms like immersive 360°, virtual reality (VR), and the next generation of augmented reality (AR 2.0), today. Advrtas is creating visual and interactive tools and solutions to enable brands to adapt to these new technologies and forever changing how they engage with consumers. I'm privileged to be working with an amazing team & community of virtual reality pioneers as the exciting worlds of virtual reality (VR) and augmented reality (AR) unfold. In my role I serve as an internal subject matter expert on the VR & AR spaces and champion the development of unique & impactful, 360 degree, fully immersive, interactive experiences in VR & AR for marketing & promotion. I also blog regularly about both VR & AR via the Advrtas company blog. Much like I felt blessed to be involved with the early days of digital cable and video on demand, I feel extremely fortunate to yet again be involved in emerging technologies that will revolutionize the way people consume & enjoy content. With an adoption rate that's expected to exceed that of the iPhone by 5 times, the time to explore virtual reality & augmented reality as effective marketing & advertising tools is now.
  • Entrepreneur & Consultant
    Consultant & Entrepreneur
    Entrepreneur & Consultant Feb 2004 - Feb 2014
    I spent a decade working in entrepreneurial and consultant capacities. From starting my own ecommerce business and building a wellness blog to consulting for brands like Larry Flynt Publications and a high-producing commercial and residential loan executive, I have first hand experience starting and managing businesses and working in a great variety of industries. My ability to connect & interact with people on all levels and successfully lead others is one of many valuable skills that distinguishes me from my counterparts. Of note is that while I was taking on the role of entrepreneur and consultant, I was also raising a young family of 3, co-chairing the fundraising committee for a leading Los Angeles women's & children's charity, serving as docent of art instruction classes for elementary aged children, volunteering & leading causes at local elementary schools and earning top grades while attending UCLA where I earned a 2nd marketing degree.
  • Vubiquity (Formerly Tvn Entertainment)
    Director Of Marketing
    Vubiquity (Formerly Tvn Entertainment) Jun 1993 - May 2004
    Burbank, Ca, Us
    Charged with directing all consumer & trade marketing strategy, brand management, creating & developing marketing plans, overseeing all company creative, product positioning, promotions and related budgets and managing communications strategy. Swiftly promoted up the ranks while the company transitioned from a 30-person startup to being infused with $200mil investment from Wall Street. Post investment, I was promoted to a new position where I reported directly to the CEO & led the multi-departmental team that deployed some of the nation’s first digital cable television systems.Key Achievements:~Produced sales results above company projections & industry averages for new products like NFL Sunday Ticket, ESPN GamePlan, digital cable, VOD & SVOD.~Contributed to revenue growth derived by directing & managing a staff responsible for distributing marketing materials to some of nation’s largest cable television operators.~Reduced trade marketing costs by more than 50% by developing creative with greater efficiencies, negotiating vendor contracts and streamlining production. ~Cut trade show costs by more than 30% by overseeing the design of a multi-functional & multi-use booth enabling the company to still deliver cutting edge trade show presentations while amortizing larger costs.~Managed a multi-departmental team of creative & technical staff to launch a dynamic company website that interfaced seamlessly with an internal database & asset management system & served as the portal into our affiliate management system.~Successfully oversaw significant changes in programming distribution that impacted more than 3.5 million customers by managing all internal and external communications strategies & organizing multi-departmentally.
  • Famous Artists Agency
    Senior Booking Agent Assistant
    Famous Artists Agency Jan 1992 - Aug 1992

Laura (Spangler) Barton Skills

Marketing Advertising Marketing Strategy Strategy Digital Media Entertainment Television Creative Direction New Media Management Social Media Marketing Broadcast Strategic Planning Leadership Event Management Video Competitive Analysis Public Relations Vod Digital Marketing Skilled Communicator Social Media Building Relationships Broadcasting Mortgage Lending

Laura (Spangler) Barton Education Details

  • Syracuse University - Martin J. Whitman School Of Management
    Syracuse University - Martin J. Whitman School Of Management
    Marketing Management
  • Ucla
    Ucla
    Marketing & New Media Fundamentals
  • Google Analytics Academy
    Google Analytics Academy
    Google Analytics Platform Principles & Ga Fundamentals

Frequently Asked Questions about Laura (Spangler) Barton

What company does Laura (Spangler) Barton work for?

Laura (Spangler) Barton works for Symbio

What is Laura (Spangler) Barton's role at the current company?

Laura (Spangler) Barton's current role is Partner Marketing Expert.

What is Laura (Spangler) Barton's email address?

Laura (Spangler) Barton's email address is la****@****ail.com

What is Laura (Spangler) Barton's direct phone number?

Laura (Spangler) Barton's direct phone number is +131060*****

What schools did Laura (Spangler) Barton attend?

Laura (Spangler) Barton attended Syracuse University - Martin J. Whitman School Of Management, Ucla, Google Analytics Academy.

What are some of Laura (Spangler) Barton's interests?

Laura (Spangler) Barton has interest in Writing, Exercise, Home Improvement, Reading, Sports, Golf, Home Decoration, Health, Children, Virtual And Augmented Reality.

What skills is Laura (Spangler) Barton known for?

Laura (Spangler) Barton has skills like Marketing, Advertising, Marketing Strategy, Strategy, Digital Media, Entertainment, Television, Creative Direction, New Media, Management, Social Media Marketing, Broadcast.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.