Laura Speed Email & Phone Number

Covington, KY

• Corporate Sales Manager
• Identified, solicited and acquired 300K+ annual sales of new corporate group rooms and meetings/events through: sales action plans, outside sales calls, setting appointments, hotel tours, client lunches/happy hours.
• Generate and manage $900K annual sales of 40+ corporate group rooms and events through: prospecting, providing proposals from inquires, inbound calls, re-bookings, following business strategies, hotel tours, customer.

Cincinnati, Ohio

• Account Executive
• Account Manager of $1M+ annual revenue – (cultivated client relationships, created and presented - television schedules, sponsorships and digital campaigns within budget, booked orders, make-goods, customer support and.
• Up-sold $200K in additional revenue within a few months
• Prospected to secure 50 new business accounts acquiring $250K+ in television and digital sales with $500K-$1M in the pipeline (cold calling, developing campaigns, presenting to clients)

Erlanger, Kentucky

• Business Development Manager
• Solicited $100K in new business with $100K in the pipelineCorporate Sales Manager
• Contracted $1.2M annually in revenue
• Acquired 125+ new business accounts in less than a year’s time (prospecting, cold calling,corporate visits, networking, responding to on-line inquiries and calls)
• Established strong customer relationships and loyalty resulting in $1M annually in repeatbusiness (quotes, contracts, tours, event detail preparation, up-selling, calendar management)

Cincinnati, Ohio

• Built a brand and fundraising strategy to reflect the organization’s mission, values and goals to communicate its successes and needs
• Increased The Grande Gala fundraising event profits by 25% in six months
• Coordinated 20 events including signature special events (The Grande Gala, the Mothers’ andDads’ Club and Fashion Show) and received $500K in donations
• Cultivated and nurtured donors to achieve annual fundraising goal of $250K
• Improved volunteer participation from 300 to 400 by providing meaningful personal engagementopportunities for donors
• Designed and developed 100 print and digital promotional materials for events

Florence, KY

• Branded, designed, directed and executed over 1000 print and digital marketing and promotional materials for mega-church
• Developed and designed concepts, logos and creative campaigns for weekly themes, special events, promotions, presentations, church groups and church identity material
• Handled art direction, copy editing, stock photography purchasing and filing, traditional illustration, project corrections, final production and print coordination for all projects – primarily on in-house digital.
• Assessed, managed and coordinated projects from all staff, volunteers and event chairpersons

Cincinnati, OH

• Implemented design curriculum including classroom instruction, assessments, reviews and portfolio development
• Recruited, evaluated and admitted students into college, made outbound cold calls, arranged recruiting visits and represented school at college fairs
• Developed, negotiated and finalized student financial plans and loan disbursements, requiring effective communication and student counseling

Associate Degree, Design And Advertising

Associate Degree, Applied Business In Commercial Art, 4.0