Laura Spence Email & Phone Number

Melbourne, Victoria, Australia

In my role as a Senior User Experience Designer, I actively participate in the initial stages of customer product ideation and engage in discussions with stakeholders. Specifically within the Racing team, a key revenue-generating area of our business, I collaborate closely with the product team. Our collaborative efforts involve analyzing company strategy, leveraging analytics, and incorporating customer research to shape the trajectory of our Racing Products. As part of my responsibilities, I frequently facilitate workshops with diverse stakeholders to identify customer issues and assess the feasibility of proposed product ideas. Additionally, I contribute to creating timelines, supporting midweight designers, conducting showcases and feedback sessions, and handing over well-defined work to midweight designers. My engagement spans across various roles within the organization, including Head of Design, Design Managers, Head of Product, Senior Product Owners, Lead Developers, Brand and Marketing, Information Architects, Analytics, and Researchers.

Melbourne, Victoria, Australia

During my time as a User Experience Designer, I actively collaborated within an agile team, concentrating on both our Mobile apps and website. Within the Sports sector of Sportsbet, I contributed to diverse projects, including a Customer Migration initiative and the development of Bet With Mates. Our journey with Sportsbet’s Bet With Mates began with a single sprint team, but it quickly expanded to involve multiple teams from both within and outside the technology department, incorporating a dedicated go-to-market team. As the project scaled up, I assumed a leadership position, participating in critical decisions regarding the Minimum Viable Product (MVP) scope. This involved working closely with stakeholders at various levels and coordinating exploratory testing throughout the project's development. Additionally, I played a key role in establishing product release milestones. The product launch surpassed our expectations, achieving the intended milestones within two days instead of the projected one month. This success has endured, making Bet With Mates an ongoing triumph.the product was launched, the milestones we hoped to reach by one month after the release, were instead reached within two days after launch. This continues to be a hugely successful product.

Melbourne, Australia

The Intrepid Group stands as a prominent Australian travel tour company, comprising various brands such as Intrepid, Peregrine, and ATA, among others. During my time with the Intrepid Group, I contributed to their design system within an agile environment. My responsibilities extended to the implementation of the new design system, along with the introduction of associated processes into sprint teams to ensure widespread adoption across the entire company.

Toronto, Ontario, Canada

The Bank of Montreal is a key player among Canada's top four banks. Whilst working here, I collaborated across multiple agile teams. One such team was the Smartfolio team, focusing on their online Robo advisor product. Within this team, my responsibilities ranged from addressing day-to-day issues to enhancing the current customer journey. I also contributed to future journeys and products, including a redesign of the dashboard experience across platforms and an overhaul of the onboarding journey.Additionally, I was part of the InvestorLine team, where my focus was on an online investing tool, specifically in the area known as Money Movement. The outcomes of this work were implemented across various investing platforms within the company, necessitating a comprehensive consideration of all Bank of Montreal investing products during the journey creation process.

Toronto, Ontario, Canada

As an employee at the Royal Bank of Canada, one of the country's premier financial institutions, I was a member of the agile Design System team. Our primary focus was generating assets and patterns intended for adoption by various agile teams throughout the bank. Establishing this system played a pivotal role in maintaining a uniform visual design language across all agile teams. In addition to this, my responsibilities encompassed the creation of new assets, patterns, and motion effects, which were made available for implementation across diverse products throughout the bank.

London, United Kingdom

At John Lewis, one of the largest retailers in the UK, my position involved serving as a Product Designer. I worked extensively on their new universal iOS app, along with the Android customer app, focusing on user journeys and the integration of new features. My responsibilities encompassed the creation of prototypes, high-fidelity mockups, and animations, which played a crucial role in validating features during customer testing and gaining buy-in from stakeholders. Additionally, I collaborated closely with other members of the agile scrum team, ensuring visual consistency, motion coherence, and brand alignment throughout the entire development journey.

London, United Kingdom

At Just Eat, a prominent online takeaway company in the UK, I played a pivotal role as a Product Designer within an agile rebrand team. My responsibilities involved spearheading a comprehensive rebrand initiative across the just-eat.co.uk website and mobile apps. I crafted digital brand guidelines encompassing accessible colors, fonts, iconography, photo styling, tone of voice, symbols, animations, and motion patterns. These guidelines were intended for use across all Just Eat platforms in the UK, with a long-term vision of extending their application internationally. Following the initial soft launch of the company-wide rebrand, I continued to contribute by providing creative assets, offering art direction, and delivering guidance to Just Eat teams.

London, United Kingdom

At Sainsbury’s, a prominent UK supermarket, I participated in an agile scrum team, collaborating with Developers, Designers, Product Owners, and QA engineers. Together, we worked on refining and updating the Sainsbury’s SmartShop application across iOS, Android, and other company devices. My role extended to creating designs for various sections of the Sainsbury’s website, with a focus on enhancing customer journeys, addressing product needs, and ensuring accessibility, all while adhering to brand guidelines. Additionally, I played a key role in approving creatives at different stages of development to maintain interfaces that were pixel-perfect and aligned with the company's guidelines.

London, United Kingdom

Aimia oversees retail loyalty schemes for several companies. In my role there, I was responsible for crafting customer-friendly and user-friendly interfaces across various Nectar Card platforms. Utilizing wireframes and insights from user research, I delved into understanding customer needs and priorities, translating them into the final designs. Collaboration was a key aspect, and I worked closely with other departments such as Marketing Managers, Campaign Managers, and Developers to effectively communicate prototypes, designs, assets, and to formulate digital guidelines for the Nectar Card.

London / Welwyn Garden City, United Kingdom

Tesco, a prominent UK supermarket, was where I contributed as a member of a small UK design team, complemented by support from an offshore team in India. In this capacity, my responsibilities involved creating creative assets for Tesco.com Grocery Home Shopping. I provided art direction, guidance, and feedback, ultimately approving creatives for publication. Collaborating with Trade planners, Brand teams, and Developers, I played a crucial role in delivering compelling online experiences that not only boosted sales but also fostered customer loyalty.My involvement extended to high-profile projects, including Tesco pillar brands and seasonal campaigns like Christmas and Easter. During my tenure, I initiated and updated design guidelines, ensuring alignment with online brand guidelines and usability standards.

Cambridge, United Kingdom

While working as a Web designer at Abcam, I actively contributed to various aspects of online design, encompassing tasks such as creating imagery, coding, and enhancing both the structural and aesthetic elements of the website.

Cambridge, United Kingdom

During my time as a Graphic Designer at Abcam, my responsibilities spanned Editorial design, Event design (in both digital and print formats), as well as the creation of online banners and artwork. Additionally, I played an integral part in a comprehensive company-wide rebranding initiative.

London, United Kingdom

As a part of the esteemed London Branding agency, BR&Me, I actively contributed to design and idea generation for major clients, including Sainsbury’s, Dr Oetker, Fosters, and Simple cosmetics. My tasks encompassed project brainstorming, client liaison, idea development, creating mockups, finalizing designs, and overseeing production rollouts.

Bedfordshire

I worked at the RSPB, a wildlife protection charity. During my time there, my role focused on serving as an Editorial Designer for their quarterly magazine.

Ba(Hons) Graphic Design

Art And Design Foundation, Graphic Design