Laura Spressert Burgess Email & Phone Number

Portland, Maine, United States

New York, NY, US

• I lead the planning and execution of initiatives that support a superior client experience for Mercer’s Global Career Advisory Solutions including its Transformation and Talent platforms. ⋅
• I collaborate with business teams and marketing centers of excellence to craft strategies, positioning and key messages that align with our priority focus areas and solutions.
• I drive and manage integrated, multi-channel campaigns that engage both internal and external audiences.
• I influence the content and design of various collateral, including research reports, thought leadership pieces, presentations and videos.
• Additionally, I oversee event planning and management for international and regional events, including Mercer’s participation at the World Economic Forum’s Annual Meeting in Davos.

New York, NY, US

I supported the execution of strategic marketing programs for Mercer's Global Business Solutions and Multinational Client Group.

New York, NY, US

I supported the execution of marketing programs for the When Women Thrive solutions platform, campaign, global conference and regional events.

Newport, Rhode Island, US

Working on a seasonal contract basis, I assisted the first-class, boutique hotel and marina with its marketing and events strategy. Projects included the development of a staffing and sales plan, recruiting and project management as well as the successful promotion and execution of hotel-sponsored events.

Toronto, ON, CA

As the head of marketing in the Boston office, I specialized in developing and executing strategic marketing programs designed to build a high level of awareness and favorability towards the Avison Young brand. My responsibilities included presentation and proposal development, content and collateral creation, event planning and management, media and.

Toronto, Ontario, CA

Originally hired as an assistant and, upon proving marketing savvy, I advanced to the director of marketing. Consistently recognized as an active contributor, I found innovative ways to promote the brand including engaging event programming. I orchestrated a successful corporate rebranding campaign, shifting to Colliers International. ◊ Prepared and.

Toronto, Ontario, CA

• Created a targeted seminar series for the higher education, healthcare and non-profit sectors that led to new accounts. Series was recognized as a “Best in Best Practices” award winner by the Colliers International.
• Produced proposals, presentations, biographies, press releases and case studies/success stories.
• Developed and managed annual advertising plan and budget in excess of $300,000. Negotiated discounted rates with publications. Coordinated the resale of contracted space to internal and external clients.

Toronto, Ontario, CA

◊ Executed internal and external events including market overviews, open houses, and client entertainment.◊ In conjunction with Information Technology services, implemented and managed a new, efficient company-wide contact relationship management system.◊ Developed a high-end marketing brochure showcasing investor centers of a prominent financial services.

Toronto, Ontario, CA

◊ Prepared responses to requests for proposals (RFPs) including successful bid as national tenant representative for a reputable, Boston-based financial services firm. Assisted in servicing the account including development and maintenance of web-based management system. ◊ Provided comprehensive market research services including market surveys, mapping.

Provided marketing and administrative support for the multi-family division of the investment sales team. Responsible for the design, editing and distribution of presentations and marketing material including brochures and offering documents.

Education record

Bsba, Marketing