• Drive and direct all online marketing, website and social media initiatives for the Department of Anesthesiology, Critical Care & Pain Management • Create and coordinate multiple interactive digital platforms to deliver programs that support message of Department and confirm its position as leaders in regional anesthesia, actively engage users and maintain a relevant presence/voice online • Explore new initiatives to facilitate interactivity and customer engagement online with central hospital teams• Develop website content strategy, create patient-centric information; work with clinicians to develop and update content. Update site content via Open Text.• Work with web team to ensure consistent and timely edits to physician profiles and other content pertaining to anesthesiology, critical care, or pain management topics• Identify new topics for patient-centric content development using search engine optimization techniques• Gather and monitor social media and website traffic using analytics to best coordinate content adjustments • Manage a dynamic online Resident Orientation module • Produce, edit, and upload photographs/video as needed, as well as archive content• Assist and/or coordinate media opportunities with Public Relations and Social Media team• Pitch, write, and organize media promotion for specialty conferences; identify research for public/patient channels• Collaborate with Department physicians and non-physician leadership on initiatives specific to their areas of focus

• Drive and direct all online marketing, website and social media initiatives for the Department of Anesthesiology, Critical Care & Pain Management • Create and coordinate multiple interactive digital platforms to deliver programs that support message of Department and confirm its position as leaders in regional anesthesia, actively engage users and maintain a relevant presence/voice online • Explore new initiatives to facilitate interactivity and customer engagement online with central hospital teams• Develop website content strategy, create patient-centric information; work with clinicians to develop and update content. Update site content via Open Text.• Work with web team to ensure consistent and timely edits to physician profiles and other content pertaining to anesthesiology, critical care, or pain management topics• Identify new topics for patient-centric content development using search engine optimization techniques• Gather and monitor social media and website traffic using analytics to best coordinate content adjustments • Manage a dynamic online Resident Orientation module • Produce, edit, and upload photographs/video as needed, as well as archive content• Assist and/or coordinate media opportunities with Public Relations and Social Media team• Pitch, write, and organize media promotion for specialty conferences; identify research for public/patient channels• Collaborate with Department physicians and non-physician leadership on initiatives specific to their areas of focus

• Managed $132K annual budget to produce high-quality content, increasing article production and content in daily newsletters• Cultivated a network of clinician authors, industry expert advisors, and writers to bolster site-exclusive content• Leveraged Google Analytics and Power BI to conduct content analyses, resulting in consistent MoM page view increases of 12+%• Introduced new sponsored topics in depression, bipolar disorder, and schizophrenia; creates new hot feature topics including content on issues facing the LGBTQ community, phone and gaming addiction, psychopathy, and more• Reported live at conferences, covering the latest research and interviewing specialists on trending topics• Slashed article production costs by more than 80% by negotiating article pricing, while ensuring the continued production of consistent, high-quality content• Coordinated with marketing and ad ops to create sponsored content and drive ad engagement

• Created an internal style guide newsletter to train editors and copy editors in AMA style and house style, increasing content consistency and credibility• Assessed accuracy, consistency, and appropriateness of content, including researching, writing, editing, and copy editing, ensuring that 10 websites received copy edited articles with quick turnaround time• Managed social media posting schedule for 4 websites, resulting in increased engagement

• Posted web content and edited in HTML via custom CMS; wrote and/or edited 3-4 articles per day; created quizzes, slideshows, social media posts, and video; managed content calendars; processed invoices

• Generated more robust portfolio of content on Facebook and Twitter, resulting in a 22% and 31% increase in engagement, respectively• Wrote and designed material for grant proposals and website, directly influencing donation rates

• Created and managed editorial calendar, editing and uploading 7-12 articles per week