Laura Taylor Email & Phone Number

Colombia

Santa Clara, California, Us

Recover unsatisfied Partners through damage control plans. Recruit new partners to increase coverage in regions that were abandoned reaching new accounts incrementing our pipeline 40%. We have increased pipeline in new accounts and knowledge on our solutions. My responsibilities are:• Manage strategic Partners in the region.• Execute QBR, doing follow up of the defined goals to the strategic partners. • Build strategic plan to increase revenue• Perform technical and commercial trainings to strategic Partners.• Regional coverage through strategic Partners.• Carry quarter and annual quota.• Build marketing plans to increase demand generation.• In cooperation with the local team, discovercustomer needs and proposes solutions through strategic Partners.• Team work with Account Manager, Marketing and Engineering to increase coverage on the region.• Commercial trainings to sales teams of Partners.• Forecast meetings and strategies with

San Francisco, Ca, Us

San Jose, California, Us

• Manage strategic Partners in the region.• Execute QBR, doing follow up of the defined goals to the strategic partners. • Build strategic plan to increase revenue• Perform technical and commercial trainings to strategic Partners.• Regional coverage through strategic Partners.• Carry quarter and annual quota.• Build marketing plans to increase demand generation.• In cooperation with the local team, discovers customer needs and proposes solutions through strategic Partners.• Team work with TAMs, Marketing and Engineering to increase coverage on the region.

San Jose, California, Us

• In cooperation with the local team, discovers customer needs and proposes solutions• Face to face customer meetings while traveling in Chile• Pipeline management high skills.• Demand generation for established and new customers• Follow up and closing of the generated opportunities • Generation and management of quotations and proposals• Database segmentation and management• Purchase orders follow up• Support to distribution channels throughout the trading process• SalesForce.com update and management• Keep customers informed about new products and upgrades.• Creation and deployment of strategies to attract customers from competitors installed base • Recruitment of new Partners• Coordinate trainings and certifications• Forecast meetings and strategies with Partners.

Houston, Texas, Us

• In cooperation with the local team, discovers customer needs and proposes solutions• Demand generation for established and new customers• Follow up and closing of the generated opportunities • Generation and management of quotations and proposals• Database segmentation and management• Purchase orders follow up• Support to distribution channels throughout the trading process• SalesForce.com update and management• Keep customers informed about new products and upgrades.• Creation and deployment of strategies to attract customers from competitors installed base

Bogota, Dc, Co

• Marketing budget implementation and management• Planned and executed national and international events • Coordinated the communication plan with PR Agency• Followed up channels of distribution in 10 countries in Latin America• Responsible of the communication with Procolombia to find new channels of distribution on Ecuador, Peru, Chile y Mexico• Database management and segmentation• Managed Sugar CRM • Managed Quotations • Controlled and supervised external suppliers• Coordinated and supervised sales force performance• Created and executed campaigns and activities of the marketing plan that allowed demand generation, customer loyalty, recruitment of channels and brand positioning.

• Diseño e implementación de las estrategias de comunicación de la Fundación Webconserva y la plataforma Conserva.co. • Manejo de Redes Sociales (Facebook y Twitter) y del funcionamiento adecuado de la plataforma virtual Conserva.co.

• Desarrollo e implementación de la estrategia de mercadeo de la empresa buscando posicionar a Bioversa como líder en el mercado del segmento de antillamas y balística. • Manejo de bases de datos de clientes y proveedores. Coordinar y supervisar el desempeño de la fuerza de ventas.

Miami, Florida, Us

•Gestión en el área comercial y en el servicio al cliente. •Coordinación del aprovisionamiento, organización y presentación de productos en la tienda.

Miami, Florida, Us

• Diseño y ejecución de estrategias de mercadeo.• Desarrollo, implementación y supervisión de las acciones de mercadeo y del proceso publicitario y administrativo. • Desarrollo y ejecución de campaña publicitaria “Holiday” (Diciembre 2012). • Manejo de la publicidad y de las exhibiciones “in-store” de las 74 tiendas a nivel nacional. • Montaje de nuevas tiendas• Gestión de bases de datos• Cotizaciones y manejo de proveedores. • Apoyo en conferencias de relaciones públicas para 12 países de Latinoamérica con las agencias de medios. • Análisis de la competencia y de las tendencias en los hábitos de consumo y del mercado.