Account Manager and Channel Account Manager oriented to results with great customer and long term relationships. Marketing and Advertising Professional, with proven expertise on developing and executing end-to-end strategic marketing plans. Ability to precisely identify customer needs and to generate innovative strategies which positively impact the positioning of the brand and sales results. Creative, persistent and hardworking team player, capable of inspiring and contributing to virtual and multicultural teams. Builds excellent relationships with partners, channels, customers, senior management and peers. Recognized goals oriented leader, with ability to achieve measurable results. Bilingual written and oral communications skills, in English and Spanish.
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CeoBluesky Experience ColColombia -
Channel Account Manager NolaVeritas Technologies Llc Oct 2022 - Nov 2024Santa Clara, California, UsRecover unsatisfied Partners through damage control plans. Recruit new partners to increase coverage in regions that were abandoned reaching new accounts incrementing our pipeline 40%. We have increased pipeline in new accounts and knowledge on our solutions. My responsibilities are:• Manage strategic Partners in the region.• Execute QBR, doing follow up of the defined goals to the strategic partners. • Build strategic plan to increase revenue• Perform technical and commercial trainings to strategic Partners.• Regional coverage through strategic Partners.• Carry quarter and annual quota.• Build marketing plans to increase demand generation.• In cooperation with the local team, discovercustomer needs and proposes solutions through strategic Partners.• Team work with Account Manager, Marketing and Engineering to increase coverage on the region.• Commercial trainings to sales teams of Partners.• Forecast meetings and strategies with -
Alliances ManagerGlobant Nov 2021 - Oct 2022San Francisco, Ca, Us -
Channel Account Manager ColombiaAruba, A Hewlett Packard Enterprise Company Dec 2018 - Nov 2021San Jose, California, Us• Manage strategic Partners in the region.• Execute QBR, doing follow up of the defined goals to the strategic partners. • Build strategic plan to increase revenue• Perform technical and commercial trainings to strategic Partners.• Regional coverage through strategic Partners.• Carry quarter and annual quota.• Build marketing plans to increase demand generation.• In cooperation with the local team, discovers customer needs and proposes solutions through strategic Partners.• Team work with TAMs, Marketing and Engineering to increase coverage on the region. -
Territory Account Manager ChileAruba, A Hewlett Packard Enterprise Company Dec 2017 - Dec 2018San Jose, California, Us• In cooperation with the local team, discovers customer needs and proposes solutions• Face to face customer meetings while traveling in Chile• Pipeline management high skills.• Demand generation for established and new customers• Follow up and closing of the generated opportunities • Generation and management of quotations and proposals• Database segmentation and management• Purchase orders follow up• Support to distribution channels throughout the trading process• SalesForce.com update and management• Keep customers informed about new products and upgrades.• Creation and deployment of strategies to attract customers from competitors installed base • Recruitment of new Partners• Coordinate trainings and certifications• Forecast meetings and strategies with Partners. -
Account Manager Smb - Global Accounts ChileHewlett-Packard Aug 2015 - Dec 2017Houston, Texas, Us• In cooperation with the local team, discovers customer needs and proposes solutions• Demand generation for established and new customers• Follow up and closing of the generated opportunities • Generation and management of quotations and proposals• Database segmentation and management• Purchase orders follow up• Support to distribution channels throughout the trading process• SalesForce.com update and management• Keep customers informed about new products and upgrades.• Creation and deployment of strategies to attract customers from competitors installed base -
Analista De MercadeoItac S.A. May 2014 - May 2015Bogota, Dc, Co• Marketing budget implementation and management• Planned and executed national and international events • Coordinated the communication plan with PR Agency• Followed up channels of distribution in 10 countries in Latin America• Responsible of the communication with Procolombia to find new channels of distribution on Ecuador, Peru, Chile y Mexico• Database management and segmentation• Managed Sugar CRM • Managed Quotations • Controlled and supervised external suppliers• Coordinated and supervised sales force performance• Created and executed campaigns and activities of the marketing plan that allowed demand generation, customer loyalty, recruitment of channels and brand positioning. -
Community ManagerWebconserva Y Conserva.Co Jun 2013 - Feb 2014• Diseño e implementación de las estrategias de comunicación de la Fundación Webconserva y la plataforma Conserva.co. • Manejo de Redes Sociales (Facebook y Twitter) y del funcionamiento adecuado de la plataforma virtual Conserva.co.
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Analista De MercadeoBioversa Sas Jun 2013 - Dec 2013• Desarrollo e implementación de la estrategia de mercadeo de la empresa buscando posicionar a Bioversa como líder en el mercado del segmento de antillamas y balística. • Manejo de bases de datos de clientes y proveedores. Coordinar y supervisar el desempeño de la fuerza de ventas.
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Asesor ComercialPayless Shoesource Feb 2013 - Jun 2013Miami, Florida, Us•Gestión en el área comercial y en el servicio al cliente. •Coordinación del aprovisionamiento, organización y presentación de productos en la tienda. -
Asistente De Mercadeo - Marketing International InternPayless Shoesource Aug 2012 - Feb 2013Miami, Florida, Us• Diseño y ejecución de estrategias de mercadeo.• Desarrollo, implementación y supervisión de las acciones de mercadeo y del proceso publicitario y administrativo. • Desarrollo y ejecución de campaña publicitaria “Holiday” (Diciembre 2012). • Manejo de la publicidad y de las exhibiciones “in-store” de las 74 tiendas a nivel nacional. • Montaje de nuevas tiendas• Gestión de bases de datos• Cotizaciones y manejo de proveedores. • Apoyo en conferencias de relaciones públicas para 12 países de Latinoamérica con las agencias de medios. • Análisis de la competencia y de las tendencias en los hábitos de consumo y del mercado.
Laura Taylor Education Details
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Politécnico GrancolombianoProfesional En Mercadeo Y Publicidad
Frequently Asked Questions about Laura Taylor
What company does Laura Taylor work for?
Laura Taylor works for Bluesky Experience Col
What is Laura Taylor's role at the current company?
Laura Taylor's current role is CEO.
What schools did Laura Taylor attend?
Laura Taylor attended Politécnico Grancolombiano.
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