Laura Taubman Barton Email & Phone Number

New York, NY, US

Vista, CA, US

• Develops and executes the global media and performance marketing strategy to drive growth via awareness & conversion-focused tactics for the #1 Skincare Device Brand in the U.S.
• Plans and manages the annual budget for all paid media; defines KPIs and optimizes performance to meet & exceed those metrics.
• Maintains a robust reporting framework and conducts regular performance analyses to maximize campaign effectiveness.
• Achieved a +40% YOY increase in sales on NuFACE.com while achieving a 9% cost reduction by leveraging data analysis to identify sales optimization opportunities and implementing strategic recommendations.
• Leveraged a strategic mix of on-platform media, enhanced product content, and off-platform brand awareness initiatives to drive a 22% reduction in brand TACoS on Amazon.
• Led media strategy overhaul for key retailers (Nordstrom, Sephora, ULTA), achieving +25% YOY combined sell-through growth in second half of 2023.

Vista, CA, US

• Managed all paid media for NuFACE.com including, paid search, social and affiliate.
• Analyzed NuFACE's media investment and maximized budget allocation based on ROI metrics that resulted in a 26% increase in revenue.
• Drove a 32% increase in first time buyers.
• Grew Affiliate revenue by 93% YoY with a 474% increase in influencer and content affiliates.
• Built and managed the annual revenue forecast for the direct channel.

Wilmington, DE, US

• Developed and executed campaign partnerships with emerging platforms, digital publishers and cross-platform influencers to deliver a total of 88M impressions over a 2.5-week period.
• Partnered with video game developers to create “Build Back Better with Biden,” a custom Fortnite Map that engaged 18.4K players and generated 1,710 in-game CTAs to register to vote.
• Oversaw the Fortnite launch strategy, partnering with influential gamers to live stream the launch on Twitch and worked with the campaign’s press secretary to gain over 25 pieces of earned media in outlets such as.
• Produced 6 custom videos with Teen Vogue, Buzzfeed and We Are the Mighty featuring Vice-President-Elect Kamala Harris, first lady-elect Jill Biden, and notable influencers.
• Measured and analyzed programs to strategically apply incremental budget and optimize media spend.

Los Angeles, California, US

• Drove the brand marketing strategy across social, PR, education, eCommerce, and sales teams, ensuring product and marketing activations tied to brand objectives and positioning.
• Drove 15% sales lift by creating and executing the brand’s first-ever paid media strategy for multiple new product launches and brand messaging.
• Built brand awareness and increased consideration by leading all paid media and influencer campaigns, developing and evaluating RFPs, negotiating rates with vendors, creating briefs, overseeing content, and tracking.
• Increased customer acquisition targets by driving new prospects to the website (94% of paid media clicks were first-time visitors, and 10% of all new prospects were from paid media partnerships).
• Collaborated with founder and creative agency to refresh company mission, brand pillars, and brand book.
• Oversaw the marketing calendar, aligning all channels to support brand goals, priorities, and campaign themes.

Collaborated on a new creative strategy to increase in-store traffic and engagement by leveraging consumer and category insights to drive innovative solutions.Developed and managed fundraising strategy for Movember’s Corporate Partnerships portfolio in the US market.

Des Moines, IA, US

• Oversaw all partnerships, franchise programs and creative ideas for travel, auto, food & beverage and tech that leveraged the Real Simple brand.
• Worked closely with editorial and sales to generate new revenue streams via custom content programs and native collaborations.
• Designed and wrote sales presentations that resulted in $5MM in new business for non-endemic advertising partners like Subaru and Sonos.
• Drove innovation for the company through new storytelling strategies including a Pinterest Pin Code integration designed to drive purchase.
• Managed and trained a team of 5 providing mentorship and career development guidance.*Meredith Corp (Formerly TIME INC.)

New York, NY, US

The Travel Group at Time Inc. is a digital-first team that leverages the Time Inc.'s portfolio to create innovative and results-driven programs specifically for the Travel industry. The Travel Group at Time Inc. leverages brand storytelling and data to create optimal marketing program that deliver maximize ROI for our partners.

New York, NY, US

• Ideated, strategized, and designed multimillion-dollar integrated programs for advertisers across Time Inc.’s multi-quadrant audiences and cross-industry portfolio.
• Sold through video, social, influencer, digital, and print activations that delivered on advertisers’ objectives.
• Collaborated with internal video and sales teams to deliver a VR campaign for Holiday Inn Express - a first for the travel category.
• Created successful programs such as: Discover Dubai, an interactive, long-form content experience for Emirates Air (delivered 85% overall higher engagement rate and 4x higher page views per native content piece than.
• Worked closely with Sales on annual L’Oreal contract negotiations which ultimately secured the 3rd highest amount of revenue for the company.

New York, US

• Developed insight-based content strategies to drive effective ideas and solutions across the agency’s clients.
• Worked with clients to define the role of content, drew on consumer and marketplace data, and created case studies to educate and inspire current and prospective clients.
• Researched emerging companies and trends in production, digital and social for potential strategic partnerships.
• Audited assets to optimize content on all owned channels.

New York, US

• Developed media strategies and plans across multiple channels for Marriott Hotels and Energizer Holdings.
• Developed communication plan, consumer insight-driven media recommendations, and POVs on key client issues.
• Oversaw and optimized a budget of $40MM which resulted in increased ROI.
• Established systems/processes, developed media plans, presented plan recommendations, and compiled & analyzed data.
• Worked on the Ritz Carlton global marketing strategy, helping plan $20MM in budget for the global plan and individual US property plans.Client: Marriott International, Energizer Holdings

New York, US

Client: Marriott International

New York, NY, US

Client: Sony Pictures Home Entertainment

NYC, LA, US

Responsibilities included research and creation of materials for briefings and presentations on brand and model projects. Assisted with voice over sessions, created client materials including competitive analyses and Total Activity Flowcharts.

Camden, London, GB

Responsibilities included event management, publicity and press support prior/during London’s Graduate Fashion Week.

B.A., Journalism And Mass Communication (Strategic Communication & Reporting)

Study Abroad College Program, Spring 2010