Laura Terrero Email and Phone Number

Main achievements:• Crisol Criollo 360 campaign launch (only flavored edible oil in the Dominican market), commercial spot recognized as the best of 2020.• Developed a strategy for sales boosts through supermarket cashiers “Cajero Vendedor”, with 31% sales increase results.• Designed a points reward plan for the sales force “Sobrevolando el límite”, achieving a volume target of 150%Main responsabilities:Edible oil retail category responsible, including the market leader… Show more Main achievements:• Crisol Criollo 360 campaign launch (only flavored edible oil in the Dominican market), commercial spot recognized as the best of 2020.• Developed a strategy for sales boosts through supermarket cashiers “Cajero Vendedor”, with 31% sales increase results.• Designed a points reward plan for the sales force “Sobrevolando el límite”, achieving a volume target of 150%Main responsabilities:Edible oil retail category responsible, including the market leader Aceite Crisol (51.2% market share)• Managed budget development and revenue for the category, annually CAD 2.5 MM• Supported production planning and inputs purchase to ensure product availability meets demand• Carry out market research to keep up to date with customer trends, as well as trying to predict future trends, constant focus on innovation, differentiation, and competitiveness• Defined sale price, ensuring correct positioning, and complying with profitability guidelines through cost analysis• Led and supported the sales and promotions team in the fulfillment of the strategies (Product + Price + Positioning + Promotion) UTT and DTT• Developed strategies and managed marketing campaigns across print, broadcast, and online platforms to ensure that products meet customer’s expectations• Marketing campaigns and promotions success analysis and reports• Effective negotiation internal (collaborators, peers, and superiors) and external (agencies, creditors, talents, etc.)• Organized and implemented events plans and concepts Show less

Main achievements:• Nature Valley brand building at the traditional channel, increasing sales on impacted POS by 22%• Implemented Hershey’s coolers at the traditional channel, increasing sales on 15%• Innovated with an Old El Paso taco store at the baseball stadiumMain responsibilities:Management of imported brands: Hershey’s, Kellogg’s, General Mills, Hero Baby, and Haagen Dazs Store• Commercial agreements compliance and updating under legal support• Annually… Show more Main achievements:• Nature Valley brand building at the traditional channel, increasing sales on impacted POS by 22%• Implemented Hershey’s coolers at the traditional channel, increasing sales on 15%• Innovated with an Old El Paso taco store at the baseball stadiumMain responsibilities:Management of imported brands: Hershey’s, Kellogg’s, General Mills, Hero Baby, and Haagen Dazs Store• Commercial agreements compliance and updating under legal support• Annually negotiated Dominican market business development and brand positioning objectives with the commercial partner• Developed and executed national/regional strategies for pricing, trade spending, and product/promotion mix to maximize volume and profitability • Led and supported the sales and promotions team in the fulfillment of the strategies (Product + Price + Positioning + Promotion) UTT and DTT• Promotions success analysis and reports• Supported product purchase to ensure availability meets demand• Organized and implemented events plans and concepts• Accountable Haagen Dazs Store Show less

Strategic planning responsible for beer, rum, and nonalcoholic campaigns, promotions, and merchandising executions at the modern channel; and traditional channel merchandising • Developed trade market programs to increase coverage in visibility, market share, and volume o Independent supermarkets loyalty program, engaging 250 supermarkets• Developed and implemented a visual merchandising strategy, working with field sales teams to ensure products receive top placements in… Show more Strategic planning responsible for beer, rum, and nonalcoholic campaigns, promotions, and merchandising executions at the modern channel; and traditional channel merchandising • Developed trade market programs to increase coverage in visibility, market share, and volume o Independent supermarkets loyalty program, engaging 250 supermarkets• Developed and implemented a visual merchandising strategy, working with field sales teams to ensure products receive top placements in POS o Colmado 2.0, approx. 12,000 clients, accomplished 70% o Urban Center approx. 150 clients, achieved 100%• Budget management annually CAD 18MM• Brand activations achieving volume growth targets BARECAs +5%, convenience stores +2.3%, and liquor stores +1.2%• Provided weekly/monthly reporting on all key trade marketing results. Identify, implement, track and post-analyze trade programs for continuous improvement.• Customer relations with QSRs Show less

Strategic planning and execution responsible for beer campaigns, promotions, and merchandising at the modern channel (BARECA’s, Liquor Stores, and Convenience Stores); and traditional channel merchandising ● Urban Center: Market program o Stella Artois and Corona rituals training at 100% of BARECA’s market program. o Client’s volume growth UC: +5% per campaign● Budget management annually CAD 10.2MM● Prices negotiation with vendors