Laura Tetzlaff Email & Phone Number

Vancouver, Canada Area

A self-proclaimed curiosity junkie, I get excited by new challenges. The big picture visionary, strategic developer and experienced project manager I personally invest my energy in each client's business success. From start-ups to Fortune 500 companies, clients leverage my broad-based business expertise to boost their professional confidence and steer them in the right direction. My combined branding, marketing, sales, operations, and administration knowledge packs a powerful… Show more A self-proclaimed curiosity junkie, I get excited by new challenges. The big picture visionary, strategic developer and experienced project manager I personally invest my energy in each client's business success. From start-ups to Fortune 500 companies, clients leverage my broad-based business expertise to boost their professional confidence and steer them in the right direction. My combined branding, marketing, sales, operations, and administration knowledge packs a powerful consulting punch. Show less

Vancouver, Canada Area

I develop brand & marketing programs for companies in BC's value-add wood industry. From start-up to multi-million dollar organizations, I assess marketing programs, facilitate branding sessions, and develop integrated on-line & off-line strategies to deliver measurable results. Trainer for branding & marketing workshops.

Vancouver, Canada Area

Vancouver, Canada Area

Vancouver, Canada Area

Deliver marketing and business development assessments for agency's key clients. Help define their brands, provide strategic direction and offer practical plans for more focused sales and marketing activities, resulting in better audience engagement and increased revenues.Build a strategic business development and marketing plan and provide on-going leadership to the senior management team. Support includes data base development, sales & marketing strategies, improving profit margins… Show more Deliver marketing and business development assessments for agency's key clients. Help define their brands, provide strategic direction and offer practical plans for more focused sales and marketing activities, resulting in better audience engagement and increased revenues.Build a strategic business development and marketing plan and provide on-going leadership to the senior management team. Support includes data base development, sales & marketing strategies, improving profit margins, internal systems, proposal content, best practices and target market definition. Show less

Vancouver, Canada Area

Wrote the Major Gifts business plan for BC-Yukon division. Developed the pilot project deliverables including engagement strategy, program handbook, tool kit, prospect opportunity menu and project evaluation metrics

Vancouver, Canada Area

Create brand definition, develop marketing strategies and activate business development program to maximize exposure in special event industry.

Vancouver, Canada Area

Led marketing and communications strategy, and wrote promotional materials for the inaugural Interdependence 2012 Global Conference & Expo.

Vancouver, Canada Area

Create and direct an integrated marketing & business development map for a creative decor company in the special event & design industry. Focus on sales training, presentation strategies, brand messaging and persuasive promotional materials.

Vancouver, Canada Area

Produced an integrated brand marketing strategy for the iconic Vancouver landmark to increase awareness of their venue rental opportunities for private events.

Vancouver, Canada Area

Vancouver Mayor Gregor Robertson would call the Cultural Olympiad the Olympic Winter Games' "secret to our success, bringing crowds out, celebrating downtown and adding more depth to the whole event"Similar to a start-up company, I established the Artist Services department from the "ground-up" for the Cultural Olympiad, Municipal Live Sites and Provincial Celebration Pavilions.Eliminating barriers, I guided a diverse team of 15 direct reports and 30 off-site volunteers through… Show more Vancouver Mayor Gregor Robertson would call the Cultural Olympiad the Olympic Winter Games' "secret to our success, bringing crowds out, celebrating downtown and adding more depth to the whole event"Similar to a start-up company, I established the Artist Services department from the "ground-up" for the Cultural Olympiad, Municipal Live Sites and Provincial Celebration Pavilions.Eliminating barriers, I guided a diverse team of 15 direct reports and 30 off-site volunteers through a constantly changing and extremely time-sensitive environment. I developed management systems and communication protocols to deliver hospitality and logistics for 3,000+ artists performing on 200+ stages and 600+ Cultural shows over 60 days Show less

Vancouver, Canada Area

Expanded the American and International Corporate and Association group meeting market for the 4 diamond Sheraton Vancouver Wall Centre Hotel, achieving sales 175% over quota in my first fiscal year

Vancouver, Canada Area

Spearheaded the integrated sales & marketing plan for the strategic alliance of 2 entrepreneurial companies, positioning them as a sought-after, full service agency for corporate incentives, meetings and live branded events. Increased revenues by 210% over 2 years. Launched multi-level marketing campaigns, sales models, training programs and standardized protocols across 4 offices, ensuring consistent brand messaging and exceptional client experiences.

Wrote the business plan and project managed the expansion and upgrade of the resort. Repositioned the brand, launched a broad-based marketing and public relations campaign, and introduced shoulder season events to increase revenue over 40% in the first season post 9/11

Vancouver, Canada Area

Provided progressive leadership and business development management for North America’s premiere Special Event and Destination Management firm, consistently overachieving sales quotas, maintaining high profit margins and delivering exceptional client and guest experiences.

French

Creative Writing

Tourism Marketing