Laura Hampton Email & Phone Number

San Diego, Ca, Us

With 15+ years in the B2C Email Marketing field, I can bring my breadth of knowledge to your marketing team. I will take a holistic look at your email or SMS marketing needs, current programs, and present a strategic plan to increase your engagement rates and KPIs.

San Francisco, California, Us

* Actively supported the Sr. Director, CRM and business leads in the organization to assess current needs and identify opportunities for CRM to support the brand’s business objectives* Participated in educating the organization and building stakeholder alignment to CRM best practices and opportunities for CRM to contribute to achieving business objectives* Lead the development of all marketing automation focused projects, developed personalized customer experiences and campaigns based upon research, customer insights and customer segmentation* Provided strategic and technical direction for patient activation including defining targeting and personalization requirements with measurement in mind to ensure test and learn plan design is actionable* Applied research and project learnings to determine best practices for life stage journeys (i.e. welcome, form submits and abandon, follow up and next best action journey)* Partnered with Product Marketing to build optimal customer experiences and inform requirements for marketing system applications* Developed the usage, framework and requirements of the campaign management system and data needs that are required to meet the agreed upon channel experiences of the business* Developed and execute Email & SMS CRM Automation campaigns, ensuring alignment with overall CRM strategy and delivering targeted messaging to enhance customer engagement and retention.

San Diego, California, Us

• Reported directly to the VP of CRM.• Managed the execution of daily email communications reaching over 17 million Petco guests.• Wrote effective and compelling creative briefs, develop segmentation and personalization strategy to drive incremental profit and continuous improvement of email KPI’s.• Created email campaigns that aligned with Petco’s overarching multi-channel strategy and partner with internal Creative, E-commerce, Analytics, Marketing and Merchandising teams to formulate targeted content and cohesive customer engagement.• Ensured all Petco’s communications continued to provide compelling content and solution storytelling to their customers. Ensuring Petco is the most trusted source for pet parents.• Managed email marketing production schedules to ensure a flawless and on time execution. Secured necessary approvals from all applicable stakeholders.• Analyzed and interpreted results from email marketing campaigns, shared learnings with key stakeholders to drive continuous improvement in campaigns.• Developed a rigorous testing strategy for email marketing campaigns, including subject lines, dynamic content, creative layout, targeting, etc.• Remained on top of email best practice and consistently brought forward new ideas to test making Petco’s email program best in class.• Independently prioritized and accomplished multiple tasks within established timeframes and through team and peers.• Interacted professionally and effectively through verbal and written communications.• Respected all codes and policies related to customer privacy and DMA ethics.• Performed special projects as assigned.

Chicago, Il, Us

• Reported directly to the Director of Marketing• Built, developed and executed Tock’s email marketing strategy and cadence inside Iterable• Subject matter expert and provided strategy and best practices for email deliverability, content, and builds to ensure optimal performance and drive demand• Managed and executed weekly guest marketing email program, including developing various campaigns, updating audience lists, selecting images, all the way through proofreading and delivery• Built and maintained an asset library of high-resolution photos for each of Tock’s customers• Built and maintained email lists inside Iterable• Improved and expanded email marketing programs including, but not limited, drip campaigns, abandoned cart campaigns and setting up various email campaign workflows to boost guest engagement• Crafted and executed A/B tests, analyzed results, and advised on improvements with campaign partners• Performed email rendering tests across devices and email clients to ensure that emails displayed correctly across the lead database• Provided regular campaign performance reports for all product lines that include open rate, click rate, conversion rate, unsubscribes, pipeline, etc

• Reported directly to the VP of Marketing.• Managed entire Email and SMS marketing/transactional channels inside Iterable.• Planned and executed tests and analyzed results; implemented changes where needed.• Ran weekly, monthly, and annual reports for the email and SMS channels. Presented results to the entire Marketing team including C-level executives.• Increased email engagement from an average open rate of 16.08% to 22.05% and average click rate of 12.41% to 13.08%• Collaborated with Creative, Marketing, Executive, and Technical teams to establish email brand standards.• Ensure CAN-SPAM, CCPA, and TCPA regulations are being followed across all channels.• Updated blog content, using WordPress, as needed.

San Francisco, California, Us

Developed client-specific set of workflows, reporting, schedules, and service-level agreements to support client campaign needs; collaborated with Design and Campaign Solution teams. Liaised as POC for clients and managed communication process; negotiated feasibility and timing of rush/one-off campaigns. Coordinated editorial calendars, approval dates, and delivery deadlines. Managed processes for rush requests and additional information; produced Campaign Configuration Guides for execution consistency. Created custom report and dashboard utilizing Cloud Campaigns. Assigned resources and ensured teams engaged in deliverables. Account industries included high volume retail and banking.• Inherited problem account and established new expectations, deadlines, and naming standards; decreased late/rush email marketing campaigns and requests by 50%. • Inspired adjustment of standards and client expectations on high-volume, high visibility account resulting in team adjusting to customer needs while maintaining client renewals.

San Francisco, California, Us

Prepared client-provided Photoshop files by slicing/resizing images. Built emails using Marketing Cloud templates. Created HTML paste emails using hand-coded HTML and inline CSS. Leveraged marketing cloud tools and scripting language (AMPScript) to update content and enable subscriber personalization. Communicated directly with customer related to email revisions and other production topics. Developed robust campaign documentation including customer-specific work instructions.• Designed content areas and slimmed down dynamic code/CSS for templates; reduced email deployment time by 50%. • Decreased edit rounds, rendering issues, and client confusion after compiling presentations and educational language ex-plaining email design process.

At Fire Spirit Designs, the technology behind the internet comes into fluid, elegant form. Laura is a web designer bringing the passion of a fine artist to the digital world. From code to color, she seamlessly integrates the elements of design into sites and emails that are both easy to navigate and aesthetically pleasing. Design by Fire Spirit Designs conveys Laura's signature quality, originality, and simplicity.

Chicago, Illinois, Us

Produced email templates for email marketing campaigns across all brands using rigidly tested HTML code; contributed to ProFlowers, Red Envelope, Cherry Moon Farms, Shari's Berries, ProPlants, and Personal Creations. Coordinated recurring email projects with de-signers and retention managers. Mastered coding for mobile-friendly emails and acted as POC for email-related tools and standards.• Spearheaded automation process utilizing complex spreadsheets and reduced email creation time from 24 hours to 2 hours. • Collaborated with Creative and Marketing teams to establish email brand standards; enabled email rendering across all ESPs. All emails were built and sent via Cheetahmail.

San Diego, Ca, Us

Professional Certificate, Marketing

High School Diploma

Bs, Interactive Media Design