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Laura Tierno Email & Phone Number

Brand Corporate PR Lead at OGILVY at OgilvyES
Location: Greater Madrid Metropolitan Area, Spain, Spain 7 work roles 3 schools
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Current company
OgilvyES
Role
Brand Corporate PR Lead at OGILVY
Location
Greater Madrid Metropolitan Area, Spain, Spain
Company size
112 employees

Who is Laura Tierno? Overview

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Quick answer

Laura Tierno is listed as Brand Corporate PR Lead at OGILVY at OgilvyES, a company with 112 employees, based in Greater Madrid Metropolitan Area, Spain, Spain. AeroLeads shows a matched LinkedIn profile for Laura Tierno.

Laura Tierno previously worked as Brand Corporate PR Lead at Ogilvyes and Account Director - Healthcare / Consumer / Corporate at Atrevia. Laura Tierno holds Effective Bussiness Communications, Inglés, Negocios, Distinct from Cambridge University.

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OgilvyES

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Profile bio

About Laura Tierno

Passionate and creative Senior PR Manager in Corporate and Brand PR, digital and Marketing Communications & Advocacy. Specialized in creative planning, development and management of communication strategies and integrated campaigns for global companies, brands, associations or organizations.• High level advice and consultancy to the client marketing teams on PR, digital and social media • Liaise with Marketing teams to align PR programs with marketing plans • Integrate into multidisciplinary and global work teams as part of the 360º strategy • Develop communications strategies, digital programs, multi-media brand content, including partnerships, sponsorships, celebrity engagement and endorsements and brand-marketing solutions, that drive increased reputation and engagement with the companies or brands • Deep functional experience in digital and communication strategy, high ability to manage multiple projects at any given time and lead and coach a diverse team• Strong ability to create and keep relations with key editors, opinion leaders, influencers, experts, partners and management teams. Advocacy• Proven knowledge of evolving media landscape and always looking out on digital transformation• Plan and supervision of press materials to support product and brand campaign launches• Celebrities and brand ambassadors strategy (selection, budget, briefings, network management)• Events organization with focus on quality executions• Monitoring, control and analyzing the effectiveness of the activities and quickly come up with the next steps

Listed skills include Online Advertising, Social Media, Blogging, Public Relations, and 22 others.

Current workplace

Laura Tierno's current company

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OgilvyES
Ogilvyes
Brand Corporate PR Lead at OGILVY
spain
Website
ogilvy.es
Employees
112
AeroLeads page
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7 roles

Laura Tierno work experience

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Brand Corporate Pr Lead

Current
Ogilvyes

Clients: Astara, Bridgestone,Grupo Mars, Makro, Kayak, Kenvue, Rovensa Next, Intelcia, Royal Canin, Generali

Dec 2021 - Present

Account Director - Healthcare / Consumer / Corporate

Atrevia

Responsible of the mk and communications activities for companies within corporate, healthcare, consumer or B2B sector, as Starbucks, FNAC, Room Mate Hotels, MetLife, Milanuncios, AstraZeneca, Novartis Gene Therapies, MARNYS Laboratories, Abbott Diabetes, Abbott Diagnostics, Ibsa Derma, Alnylam, Ginefiv, Essity, Star Care and more.

Jan 2018 - Dec 2021

Account Director ( Marketing Communications, Pr And Digital)

Communicate Pr

Madrid Y Alrededores, España

  • PR responsible for Diageo (corporate, standard and premium brands) and for Tena Lady, SCA, Sociedad Española de Diabetes, among others.Main Achievements:PR Launch of the “Centradaenti” 360 multiplatform for TENA Lady.
  • Creation and development of the communication action plan for the participation of the Team SCA (the only female team) in the Volvo Ocean Race competition, under the “women empowerment” concept. Over 2.000 stories on.
  • PR activation around World Diabetes Day in Spain during 5 years, reaching more than 200M of audience and 1M of PR value at each edition.
  • Creation of the Tanqueray Stage project, a platform to support theatre and arts. Over 1 billion stories, 10M€ of PR Value and ROI 16. #tanqueraystage in social media got 34M reach and video trailers had more than 5.
  • Under the new positioning “Vive en Color”, creation and development of JB Mercado de la Cebada transformation with a PR Value of 4M € and 190M reach, and the transformation of the “Estación del Norte” in Madrid ( J&B.
Feb 2011 - 2017

Account Executive Manager

Communicate Pr Consultancy

Madrid Y Alrededores, España

  • Senior PR executive for champagne Absolut Vodka, Cointreau, Piper Heidsieck, Ponche Caballero, Florette, Mulafest, Presidencia de Gobierno Culture Area,
  • Develop the seasonal/long-term PR strategy with the client management team
  • Plan and supervision of press materials, events, sponsorships, press trips
  • Media, influencers, clients, suppliers relation
  • Celebrities and brand ambassadors strategy
  • Budget management and monitoring, control and reporting
Oct 2006 - 2011

Account Executive

Tinkle Consultants.

Madrid Y Alrededores, España

  • PR executive for Wella Professional, Shockwaves, Kolestint), Gliss (Schwarzkopf), Alain Afflelou, Sociedad Española de Neurología, Sociedad Española de Medicina Estética.
  • Develop the PR strategy with the client management team
  • Creation and execution of press materials, events, sponsorships, press trips
  • Media, influencers, clients, suppliers relation
  • Celebrities and brand ambassadors strategy
  • Budget management and monitoring, control and reporting
Jan 2005 - Sep 2006

Assistant Executive

Renault

Madrid Y Alrededores, España

  • Communications assistant
  • Internal communication ( Intranet maintenance and update, internal releases, events organization, monthly newsletter creation )
  • Press office support
Mar 2004 - Dec 2004

Trainee (Health Care)

Burson-Marsteller

Madrid Y Alrededores, España

  • Communications assistant. Health Care and crisis departmentPR assistant for Roche, Allergan, Astrazeneca, Aventis
  • Press material creation, media relation, events organization, sponsorships
  • Measurement and reporting
Oct 2003 - Mar 2004
Team & coworkers

Colleagues at OgilvyES

Other employees you can reach at ogilvy.es. View company contacts for 112 employees →

SB Stephanie Briz Velásquez Stephanie Briz Velásquez Colleague at Ogilvyes Madrid, Community Of Madrid, Spain, Spain View → AG Ana Gimeno Basilio Ana Gimeno Basilio Colleague at Ogilvyes Greater Barcelona Metropolitan Area, Spain View → SL Sofía López Martínez Sofía López Martínez Colleague at Ogilvyes Madrid, Community Of Madrid, Spain, Spain View → AM Annie Muñoz Annie Muñoz Colleague at Ogilvyes Madrid, Community Of Madrid, Spain, Spain View → RB Rocio Bustamante M-E Rocio Bustamante M-E Colleague at Ogilvyes Greater Madrid Metropolitan Area, Spain View → AP Alejandro Palao Ortuño Alejandro Palao Ortuño Colleague at Ogilvyes Madrid, Community Of Madrid, Spain, Spain View → MG Marga Galván Marga Galván Colleague at Ogilvyes Greater Madrid Metropolitan Area, Spain View → SC Sara Carro Sara Carro Colleague at Ogilvyes Madrid, Community Of Madrid, Spain, Spain View → CB Carlos Balsa Cuadrado Carlos Balsa Cuadrado Colleague at Ogilvyes Barcelona, Catalonia, Spain, Spain View → PG Paula Garrido Labradas Paula Garrido Labradas Colleague at Ogilvyes Greater Madrid Metropolitan Area, Spain View →
3 education records

Laura Tierno education

Dirección De Marketing Digital Y Comunicación Empresarial 2.0., Marketing Digital

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FAQ

Frequently asked questions about Laura Tierno

Quick answers generated from the profile data available on this page.

What company does Laura Tierno work for?

Laura Tierno works for OgilvyES.

What is Laura Tierno's role at OgilvyES?

Laura Tierno is listed as Brand Corporate PR Lead at OGILVY at OgilvyES.

Where is Laura Tierno based?

Laura Tierno is based in Greater Madrid Metropolitan Area, Spain, Spain while working with OgilvyES.

What companies has Laura Tierno worked for?

Laura Tierno has worked for Ogilvyes, Atrevia, Communicate Pr, Communicate Pr Consultancy, and Tinkle Consultants..

Who are Laura Tierno's colleagues at OgilvyES?

Laura Tierno's colleagues at OgilvyES include Stephanie Briz Velásquez, Ana Gimeno Basilio, Sofía López Martínez, Annie Muñoz, and Rocio Bustamante M-E.

How can I contact Laura Tierno?

You can use AeroLeads to view verified contact signals for Laura Tierno at OgilvyES, including work email, phone, and LinkedIn data when available.

What schools did Laura Tierno attend?

Laura Tierno holds Effective Bussiness Communications, Inglés, Negocios, Distinct from Cambridge University.

What skills is Laura Tierno known for?

Laura Tierno is listed with skills including Online Advertising, Social Media, Blogging, Public Relations, Marketing, Web Marketing, Community Management, and Web 2.0.

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