Laura Tierno Email & Phone Number

Clients: Astara, Bridgestone,Grupo Mars, Makro, Kayak, Kenvue, Rovensa Next, Intelcia, Royal Canin, Generali

Responsible of the mk and communications activities for companies within corporate, healthcare, consumer or B2B sector, as Starbucks, FNAC, Room Mate Hotels, MetLife, Milanuncios, AstraZeneca, Novartis Gene Therapies, MARNYS Laboratories, Abbott Diabetes, Abbott Diagnostics, Ibsa Derma, Alnylam, Ginefiv, Essity, Star Care and more.

Madrid Y Alrededores, España

PR responsible for Diageo (corporate, standard and premium brands) and for Tena Lady, SCA, Sociedad Española de Diabetes, among others.Main Achievements:PR Launch of the “Centradaenti” 360 multiplatform for TENA Lady to create brand engagement and act as the expert on mature woman’s health. PR activation around the concept, driving TENA Lady to be the reference for Spanish media. During 5 years, the website reached 1 million of unique users and 185.000 Fb fans• Creation and development of the communication action plan for the participation of the Team SCA (the only female team) in the Volvo Ocean Race competition, under the “women empowerment” concept. Over 2.000 stories on national media, audience over 1000 million, more than 12 M of PR Value. Spain was the market that reached best results. • PR activation around World Diabetes Day in Spain during 5 years, reaching more than 200M of audience and 1M of PR value at each edition.• Creation of the Tanqueray Stage project, a platform to support theatre and arts. Over 1 billion stories, 10M€ of PR Value and ROI 16. #tanqueraystage in social media got 34M reach and video trailers had more than 5 million views each. This project created in Spain has been exported to other WE markets (i.e. UK)• Under the new positioning “Vive en Color”, creation and development of JB Mercado de la Cebada transformation with a PR Value of 4M € and 190M reach, and the transformation of the “Estación del Norte” in Madrid ( J&B was the first brand that went into and modified the space)

Madrid Y Alrededores, España

Senior PR executive for champagne Absolut Vodka, Cointreau, Piper Heidsieck, Ponche Caballero, Florette, Mulafest, Presidencia de Gobierno Culture Area, • Develop the seasonal/long-term PR strategy with the client management team • Plan and supervision of press materials, events, sponsorships, press trips• Media, influencers, clients, suppliers relation• Celebrities and brand ambassadors strategy • Budget management and monitoring, control and reporting

Madrid Y Alrededores, España

PR executive for Wella Professional, Shockwaves, Kolestint), Gliss (Schwarzkopf), Alain Afflelou, Sociedad Española de Neurología, Sociedad Española de Medicina Estética.• Develop the PR strategy with the client management team • Creation and execution of press materials, events, sponsorships, press trips• Media, influencers, clients, suppliers relation• Celebrities and brand ambassadors strategy • Budget management and monitoring, control and reporting

Madrid Y Alrededores, España

Communications assistant• Internal communication ( Intranet maintenance and update, internal releases, events organization, monthly newsletter creation )• Press office support

Madrid Y Alrededores, España

Communications assistant. Health Care and crisis departmentPR assistant for Roche, Allergan, Astrazeneca, Aventis• Press material creation, media relation, events organization, sponsorships• Measurement and reporting

Effective Bussiness Communications, Inglés, Negocios, Distinct

Dirección De Marketing Digital Y Comunicación Empresarial 2.0., Marketing Digital

Licenciada, Publicidad Y Rrpp