Laura Torre-Enciso Hernanz Email & Phone Number

Madrid, Comunidad De Madrid, España

Co-leading.Being responsible of economical and finantial responsabilities.Dealing with customers and suppliers. Planning business strategies and sales promotions. Dispensing medications,patient advice and pharmaceutical sales of OTC products.

Spain

• Reporting to the National Sales Manager, ensure the achievement of the commercial plan:
• Identify and deeply understand client’s needs to make high value added proposals
• Coordinate internal cross-functional teams to develop and present commercial proposals: consultants, offering product managers, finance…
• Work closely with client service colleagues to ensure a high satisfaction of our clients
• Deep knowledge of each account, markets, needs and threats to inform all IQVIA teams involved in the development of new commercial services and products.
• Build strong relationship and partnership with clients to ensure long-term salesKey skills: communication, negotiation, cross-functional team work, customer service and self-motivated

• Reporting to the Senior Director Marketing & Business Development of IQVIA Spain, lead 3 teams to ensure the correct development of Medical Offering (Channel Dynamics, Medical Audit and Primary Market Research:
• Manage the P&L of the Medical Services portfolio
• Design and implement strategy plans, market research and competitive intelligence activities for the sales growth.
• Lead marketing and sales materials and activities to ensure Client value and satisfaction with the products and services
• Mentoring/coaching for new employeesKey skills: leadership, team management, communication, analytics and planning

• Reporting to the Senior Director Marketing & BD of IQVIA Spain, lead Pharmacy Team to ensure the correct development of Sell Out Offering:
• Manage the P&L of the Pharmacy Services portfolio
• Lead marketing and sales materials and activities to ensure Client value and satisfaction with the products and services
• Mentoring/coaching for new employeesKey skills: leadership, team management, communication, analytics and planning

• Reporting to the Dean of Pharmacy and Biotechnology Universities and to the Marketing Director of UEM, transversal role of Marketing, Sales and Institutional Relations to ensure the best development of these areas:
• Lead role on recruitment of students for Pharmacy and Biotechnology Universities
• Lead role in employment forums and company internships
• Development of marketing and sales materials and activities to ensure students enrolment
• Representative of UEM Pharmacy Faculty on National Committee of Pharmacy Deans
• Top Leadership UEM programmeKey skills: analytics, strategic planning, empathy, communication, teamwork and customer service

• Reporting to the Marketing Director responsible for the development of the 2nd biggest selling product of the Spanish subsidiary:
• Development, implementation and execution of the annual marketing plan.
• Ensure compliance with marketing budget and appropriate management of resources.
• Analysis of market trends, opportunities and threats for Boiron’s Central Nervous System & Gynaecology product range.
• Create and maintain product messaging and materials to tailor marketing strategy to specific audiences (patients, physicians and pharmacists) according to the product positioning.
• Organize, attend and participate in sales meetings, company’s conventions and medical meetings.

• Reporting to the GM ensure the portfolio, content and development of medical training programmes:
• Identify market insights, trends and opportunities in healthcare education.
• Assessment, development and sale of scientific courses to Pharmaceutical companies.
• Coordination with authors and the internal team to address specific customer needs and timely production.
• Establish and maintain current client and potential client relationships.Key skills: analytics, customer service, project management, communication and teamwork

• Reporting to the Patient & Healthcare Professional Support Manager:
• Provide medical information of products and therapeutic areas for patients, health professionals and sales representatives (Diabetes, Osteoporosis, Erectile Dysfunction).
• Analysis and management of the information obtained as a working base to influence Marketing, Medical and Sales strategies.Key skills: health information, regulatory affairs compliance, customer service, medicines.

• Reporting to the Pharmacovigilance Senior Specialist:
• Perform the surveillance activities for adverse events associated with products.
• Analysis of global safety data to ensure up-to-date safety profiles of company’s products throughout their lifecycles.
• Pharmacovigilance SOPs (Standard operating procedures: updates, news development... etc) according to current legislation. Key skills: regulatory affairs compliance, medicines safety, clinical data, quality and health.

• Reporting to the Pharmacy Owner:
• Patient information and education: inform patients about the medicines they are taking, any adverse side effects or harmful drug combinations.
• Customer counselling in Phytotherapy, Homeopathy and Cosmetics.
• Daily pharmacy operations and management: review prescriptions, dispense medication, speak with doctors and other medical staff…
• Formulation.Key skills: health information, professional advice, regulatory affairs compliance, customer service, and formulation

• Reporting to the Pharmacy Owner:
• Assist pharmacist with customer prescriptions.
• Input medication into computer systems.
• Inventory Control.Key skills: regulatory affairs compliance, inventory control and customer service

Emba - Executive Mba, 2010-2012

Programa Thepowerdigitalmarketing

Marketing Expert

Pharmaceutical Marketing

Programa Superior De Postgrado Citius, Dirección De Empresa

Erasmus Grant

B. Sc. In Pharmacy