Laura Torres Email and Phone Number
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I draw on more than 20 years of experience in product marketing, corporate development, sales and marketing communications to create game-changing positioning strategies for B2B companies. I bring a buyer-centric orientation and a unique genius of buyer empathy to develop fresh, differentiated, purposeful positioning narratives that accelerate sales cycles and build substantial market valuation. I thrive on the challenge of transforming a company’s product and features into valuable executive-level business stories that matter. Trained as a Systems Engineer and Sales Rep for IBM, I learned the impact of game-changing positioning and marketing on sales cycles and learned to transform “geek-speak” into compelling, executive-level narratives that moved buyers to action.An enthusiastic and experienced strategist and marketer, I am highly regarded and sought after to lead executive teams in creative and collaborative processes that expand their thinking and challenge their fundamental business assumptions, so they reach their potential. Clients include industry leaders Cisco Secure, Workday, HPE and category disruptors Ceridian/Dayforce, Notion, Auditboard and Chainlink.
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Positioning ConsultantFirebrick Consulting, Inc. Jul 2018 - PresentSan Francisco, Ca, UsFirebrick is a strategic consultancy exclusively focused on positioning strategies that accelerate revenue, valuation, and category leadership for B2B tech companies. Through our unique Positioning Alchemy Revenue Ignition Process, we deliver a fresh narrative that wakes up the market, meaningfully connects your value with buyers, and drives clear differentiation. We help you stand out and show why you matter. Clients include industry leaders Cisco Secure, Workday, HPE and category disruptors Ceridian/Dayforce, Notion, Auditboard and Chainlink.
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Product Marketing ConsultantConsulting 2016 - PresentIndependent consultant for both emerging and established companies. I work with executives seeking to position and communicate the value of their company, product and services to customers and investors.
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Vice President Product MarketingEyefi 2013 - 2016Responsible for product marketing, strategy an product management for IoT company for digital imaging. Eyefi provided cloud services, mobile apps and embedded device firmware for photographers and camera OEMs. Acquired by Ricoh in July 2016.> Developed marketing strategy that resulted in 34% quarter over quarter growth in weekly customer acquisition rate and a 15% increase in paid conversion rate for cloud-based photography service.> Actively engaged with customers to learn how Eyefi could help make them better photographers. > Managed teams of product managers, marketing members and agencies to craft product positioning, messaging and value propositions and implement them on websites, videos, sales collateral and within the product itself. > Harnessed the expertise of engineers, product designers and executives in a “Wonderland” process to develop the long-term product vision and roadmap.> Led cross-functional corporate strategy meetings to determine best path for transforming the company from a hardware provider to a software and services provider.
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Product Marketing And Strategy ConsultantCmo Strategy Group 2003 - 2013Provide interim executive marketing and consulting services. Projects include market analysis, customer discovery, crafting compelling stories and messages, writing blog and web content and developing sales tools. Other projects include product launch planning and execution, market strategy development and marketing project management. Clients include PacketVideo, Sonic Solutions (now Rovi), Serena, OpenLogic, RedSeal Systems, Atomz, XPFlow.
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Director Product MarketingPeoplesoft, Inc. 2002 - 2003Post-acquisition transition team member. Identified top revenue opportunities and supported field sales in expanding former Calico customer base. Developed product positioning for CRM Government, Energy and High Technology solutions. Developed positioning presentation and launch materials for major CRM release.
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Vice President Marketing And Corporate DevelopmentCalico Commerce (Acquired By Peoplesoft, Inc.) 2001 - 2002Led revamp of corporate strategy and value proposition for acquisition exit. Short-listed merger candidates and performed due-diligence on prospective buyers resulting in successful sale of Calico to Peoplesoft in a six month time-frame.
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Director - Product Management, Marketing, And Project ManagementCalico Commerce 1998 - 2001> Managed team of senior marketing managers, product managers and project managers. > Developed a product and market strategy and created an operating plan to reduce costs and accelerate time to profitability. > Defined target markets, crafted value proposition, created ROI metrics, sales tools, and marketing programs, resulting in shorter sales cycles and pipeline renewal. > Developed product strategy and vision, including product business plans, feature set definitions, pricing policies, product launch plans and partnerships that resulted in 100% annual product license growth. > Represented the company before press, analyst and industry audiences, garnering positive press and analyst coverage. > Conducted extensive customer research and developed strategy for company’s first integrated application suite, which served as basis for corporate IPO positioning.
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Director Product MarketingFirstfloor Software (Acquired By Calico Commerce) 1996 - 1998
Laura Torres Skills
Laura Torres Education Details
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Stanford UniversityMechanical Engineering
Frequently Asked Questions about Laura Torres
What company does Laura Torres work for?
Laura Torres works for Firebrick Consulting, Inc.
What is Laura Torres's role at the current company?
Laura Torres's current role is Positioning | Product Marketing | Strategy and Leadership.
What is Laura Torres's email address?
Laura Torres's email address is la****@****mni.org
What is Laura Torres's direct phone number?
Laura Torres's direct phone number is +165026*****
What schools did Laura Torres attend?
Laura Torres attended Stanford University.
What skills is Laura Torres known for?
Laura Torres has skills like Product Management, Strategy, Product Marketing, Start Ups, Business Planning, Marketing, Go To Market Strategy, Crm, Mobile Applications, Marketing Management, Consulting, Leadership.
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