Digital Marketing Consultant
CurrentDeveloped marketing strategies and paid media campaigns for entrepreneurs, optimizing their social media presence and aligning their content with the latest trends.
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Laura Torres is listed as Digital Marketing Specialist | Paid Media & Social Media Trend Strategist at En.kel, based in Buenos Aires, Buenos Aires Province, Argentina. AeroLeads shows a matched LinkedIn profile for Laura Torres.
Laura Torres previously worked as Digital Marketing Consultant at En.Kel and Creative content - TikTok at Pgd Latam. Laura Torres holds Master'S Degree, Contenidos De Comunicación Audiovisual Y Publicidad from Universitat Autònoma De Barcelona.
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Hi! I'm Laura, a digital marketing and paid media specialist with a knack for spotting and leveraging social media trends. I excel at turning insights into effective strategies that resonate with audiences.Throughout my career, I’ve had the opportunity to work on digital marketing campaigns for global brands like Starbucks, Nespresso, and USAA in the highly competitive U.S. market. I’ve also supported entrepreneurs in Argentina and Colombia, helping them boost their online presence and achieve significant growth.More than just an executor, I’m a strategist passionate about conceptualizing content that connects and drives impact. My ability to identify trends and translate them into effective campaigns sets me apart in the digital marketing landscape.If you share a passion for transforming ideas into concrete strategies that deliver results, I’d love to connect.
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Developed marketing strategies and paid media campaigns for entrepreneurs, optimizing their social media presence and aligning their content with the latest trends.
Argentina
Responsible for leading digital campaigns in programmatic. I have monitored the health and performance of campaigns for the U.S. market.- Performed campaign setup, and ongoing optimization efforts of budget and KPIs to meet campaign objectives and reporting.- Monitored the daily management of the campaign budget.- Create automated reports and give insights each week about the campaign performance and its spending. - Work daily DSPs such as DV360, Yahoo, The Trade Desk, and Vistar. As well as Ad Servers such as Campaign Manager 360, and for Brand Safety and Viewability DoubleVerify.
Argentina
My role involved managing the entire content lifecycle, spanning digital and traditional platforms. My responsibilities encompassed crafting and executing content strategies that were closely aligned with our client's business objectives, fostering engagement with their target audience, and boosting brand visibility.
Barcelona Y Alrededores, España
In my role as a director's assistant, I collaborated closely with the director to comprehend and translate their creative vision. I served as a bridge between the director and the various agency teams, actively engaging with each team to gain insights into their ongoing activities and offer valuable feedback.
Bogotá D.C., Colombia
Realicé apoyo en el área de Realización audiovisual en diferentes proyectos en funciones generales como desarrollo de idea, guiones narrativas, definición de públicos y búsqueda de referentes. También apoyar y realizar propuesta audiovisuales para los diferentes clientes de la productora.
Bogotá D.C., Colombia
En la productora el chorro desarrollé labores de dirección de producción y asistencia de dirección como free lance para los siguientes proyectos:• 1. “Vaquero si Caballo”: Script y continuity para el cortometraje que se desarrolló en el departamento de Santander (Colombia) y actualmente se está presentando en diferentes festivales.• 2.“Cocaine Kingpin: The Story of Pablo Escobar”: asistente de producción para el documental sobre pablo escobar para el canal Fusión de Estados Unidos de las cadena Univisión y Disney. [https://goo.gl/WnFMva]• 3. “Noche Oscura”: directora de producción para el cortometraje de ficción [http://bit.ly/1ehrmfx]• 4. “La Ventana”: directora de producción para el cortometraje de ficción.• 5. “Haciendo la Cumbia”: directora de producción en representación de ruedas de negocio, desarrollo de presupuestos y cronogramas [http://elchorro.com.co/n/cumbia]• 6. “DVD Próculo Rico”: directora de producción del DVD del humorista Hassam con su nuevo personaje Próculo rico.• 7. “Spot publicitario Fabrica Tu Disco”: asistencia de dirección y producción para el spot publicitario de la nueva línea de negocio de CD Systems [www.fabricatudisco.com]• 8. “Una Vida más Amable”: directora de producción, cámara y sonidista para el cortometraje documental para exhibición en salas de cine según Ley de Cine Colombiana [http://bit.ly/cortovma]• 9. “los hijos de la cumbia”: desarrollo de animación para el cortometraje documental que se exhibió en salas de cine en 2012 y 2013 según ley de cine colombiana. [http://bit.ly/1iyjvhe]• 10. “Mercadeo y Comunicación (2012 a 2013)”: desarrollé artículos y estrategias para la revista de la productora El Chorro como free lance. [www.elchorro.com.co]
Bogotá, Distrito Capital, Colombia
Bogotá D.C., Colombia
Realizaba una lectura a los libretos de series y telenovelas próximas a entrar en producción, para hacer una análisis de estos, así realizar correcciones y comentarios a los escritores, previo a la aprobación de los productores del canal.
Tesis honorífica: “La Memora del Oso: Propuesta para implementar un modelo de cine en Colombia, desde las herramientas del distanciamiento.
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Laura Torres works for En.kel.
Laura Torres is listed as Digital Marketing Specialist | Paid Media & Social Media Trend Strategist at En.kel.
Laura Torres is based in Buenos Aires, Buenos Aires Province, Argentina while working with En.kel.
Laura Torres has worked for En.Kel, Pgd Latam, Publicis Global Delivery (Pgd), Lens Pr, and Autónomo.
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Laura Torres holds Master'S Degree, Contenidos De Comunicación Audiovisual Y Publicidad from Universitat Autònoma De Barcelona.
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