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I’m a Product Manager with a 10+ year background in Web Development, Design, and Electrical Engineering, affording me the unique ability to become the connective tissue between intuitive design, technical solutions, and long-term business strategy. A steadfast solutions architect who thrives in the eye of the storm, aligning multiple stakeholder visions with end user needs in complex, high-risk environments. Driven researcher, archivist of emerging trends, and decisive leader. Experienced in Agile lifecycle models and Design Thinking, guiding products from conception to launch, as well as monitoring, measuring, and improving upon existing features. I absolutely love what I do!
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Sr. Product Manager For Digital StrategyNew Relic, Inc. Mar 2020 - Apr 2021 -
Product Manager For Digital StrategyNew Relic, Inc. Oct 2019 - Mar 2020Portland, Oregon Area -
Competitive Intelligence ManagerNew Relic, Inc. Jan 2019 - Oct 2019Portland, Oregon Area -
Web Developer And DesignerIndependant Contractor 2012 - Oct 2019Portland, Oregon AreaI provide web, marketing, and print services for locally-owned small businesses with a full range of requirements. I specialize in taking a holistic approach to business needs and empowering my clients with long-term strategy and easy-to-use tools.Services of note:Website creation or redesign, server migration, SEO, marketing consultation, social media strategy, brand and identity creation, graphic design for print, copy-writing, product photography, and photo editing.
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Senior Product ManagerCopious | Making Bad Cx Great Oct 2017 - Oct 2018Portland, Oregon AreaSimultaneously ran low-input high-return features improvements alongside core system upgrades and a multi-year application redesign effort for Rejuvenation.com. Saw increased stakeholder buy-in, built trust in partnerships across departments, received positive feedback from users and saw revenue increase YOY. Defined and held ownership over annual product strategy roadmap built via customer and market insights, review of internal competencies and assets, and prioritization based on value as it aligned with yearly company-wide goals. Able to hold the 30,000 ft view in perspective while defining the steps to get there. -
Product ManagerCopious | Exceptional Ecommerce & Business Apps Nov 2016 - Oct 2017Portland, Oregon Area -
Web Production And Graphic DesignerSmarsh Nov 2015 - May 2016Portland, Oregon AreaAs a Web and Graphic Designer at Smarsh, I supported an array of product marketing needs for demand generation, public relations outreach, and professional services needs. My responsibilities ranged from design and development of graphic assets for printed marketing collateral, to front-end web maintenance, UX/UI design, and copy writing. I worked hard to ensure that all interactive experiences with the brand were positive, intuitive, and welcoming, from an internal and client-facing perspective. -
Web Developer / Technical StrategistHarvard University Sep 2013 - Jun 2015Cambridge, MassachusettsDuring my time at Harvard’s Digital Strategy department I specialized in primary applications support for the University's main website (harvard.edu) and the Harvard Gazette (news.harvard.edu). A few highlights include: - Performed Wordpress and Drupal core updates, kept up to date on all module and plugin security patches. - Served as technical point of contact with UNIX system administrators to ensure maximum server performance and reliability, completed security audits and fixes. - Product Manager for bulk email SaaS applications at strategic and technical levels (Silverpop, Exact Target/Salesforce, MailChimp, Campaign Monitor). Built HTML email templates, performed extensive device compatibility QA, provided copy-writing and marketing direction, solved technical deliverability issues.- Gained experience working with PHP/MySQL, shell scripts and interacting with servers via SSH/FTP, SVN and GIT, Amazon Web Services, Rackspace, and Jenkins script deployment.- Led migration from Google Search Appliance to Google Custom Search from initial requirements check, to conversion of metadata formats, alignment of look and feel with Harvard's brand identity, through to successful implementation. -
Communications SpecialistHarvard University Jun 2012 - Aug 2013Cambridge, MassachusettsWhile working for the Faculty of Arts and Sciences Communications Department I branched into the world of graphic design and print production while continuing to hone my skills in the web development world. Projects of note:- Oversaw annual design and production of print folder and packet sent to 5,000 newly admitted students.- Represented the College in a year-long complete redesign of college.harvard.edu, moved the site onto Drupal platform from custom CMS.- Created monthly Harvard Parents Newsletter html email, curated content, solved all issues for html email display across browsers and devices, worked on mobile responsive redesign, responded to parent inquiries.- Produced in-depth Technical Writing Guides for multiple College departments each semester. Lead artistic review and print production. -
Web Coordinator / Executive AssistantHarvard University Sep 2008 - May 2012Cambridge, MassachusettsAt Harvard College Library I rose from an Executive Assistant position to the Communications' Department Web Coordinator within a few years of study at the Harvard Extension School. Projects and responsibilities of note: - Performed maintenance and content updates for 10,000+ page website through hand-coded and standards compliant HTML, CSS, and XML. Experience with jQuery and ColdFusion forms. - Aided migration of the website from HTML to ColdFusion in 2009 through file structure inventory and migration mapping.- Worked to retain the integrity, accessibility, and usability of web information by monthly link-checking and repair, creation and analysis of usage statistics reports, and removal of outdated information. - Ran 12 internal listservs serving a workforce of 1,000+ through Mailman (GNU mailing list manager), moderated all content, maintained accurate subscription base and troubleshot issues between Mailman, Outlook and Thunderbird. -
Executive Assistant To CooQas Aug 2007 - Aug 2008Boston, MaSupported a team of 5 C-level executives on a daily basis, reporting directly to COO and VP of Sales. - Project Manager for office move to 16,000 sq. ft. space, from demolition through build out and move.- Facilities Manager for Cambridge and remote office properties, handled all maintenance issuesand requests in a timely and efficient manner.- General administrative duties included calendar management, travel, legal assistance and event planning.- Prepared, edited and proof-read management-level documents for monthly company wide meetings. -
Account Mangement Intern At Colette Phillips CommunicationsColette Phillips Communications May 2007 - Aug 2007Boston, MaWorked on all aspects of public relations efforts for a full-service marketing communications agency, including copy-writing, celebrity image management, creation of campaign graphics for web and print, and project management.
Laura Totten Skills
Laura Totten Education Details
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Web Development -
B.S. In Communications Media -
3.97 Gpa
Frequently Asked Questions about Laura Totten
What is Laura Totten's role at the current company?
Laura Totten's current role is Sr. Product Manager for Digital Strategy at New Relic, Inc..
What is Laura Totten's email address?
Laura Totten's email address is lt****@****ail.com
What is Laura Totten's direct phone number?
Laura Totten's direct phone number is (617) 495*****
What schools did Laura Totten attend?
Laura Totten attended Harvard Extension School, Fitchburg State College, Northern Essex Community College.
What skills is Laura Totten known for?
Laura Totten has skills like Javascript, Graphic Design, Social Media, Css, Project Management, Wordpress, Os X, Dreamweaver, Web Development, Photoshop, Web Design, Cms.
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