Laura Troyani Email & Phone Number

Seattle, Us

Portland, Or, Us

Employee #8 at B2B SaaS provider of employee engagement software. Built marketing team while managing content marketing, lead nurturing, paid media, conference planning and execution, marketing analytics, and on-site optimization efforts. Key successes include:• Building out blog and content tactics, and training content marketing team, resulting in a channel that grew to influence 40% of all customer purchase decisions. • Optimized homepage and middle-of-the-funnel email marketing automation resulting in 60% more leads requesting trial and product information. • Oversaw development of industry-leading reports and whitepapers, winning press hits in major PR outlets including WSJ, Forbes, The Atlantic, & Entrepreneur.• Responsible for conference strategy and execution, resulting in the company’s first multi-million dollar deal.

Seattle, Wa, Us

Managed a 4-person team across marketing channels, including social media, email, content management, PR, CRM, SEM & display, partnership, affiliate and offline activities (acquired by glasses.com). Key successes include:• Decreasing customer acquisition costs by 52% while growing total percent of site traffic from non-paid channels to 70% in three months.• More than doubling the number of site visitors per marketing dollar spent in just four months.• Averaging over 50% quarter-over-quarter revenue growth from Email and CRM tactic.

Responsible for new product development and launches and retailer relationships while coordinating marketing activities for new and existing product lines. Key successes include:• Managing the incremental retail distribution of a novel toothpaste product, resulting in over 200% product line growth. • Gaining additional Wal-Mart shelf space and new food and mass merchant account distribution.• Overseeing a multi-media package re-design across the entire product line

Providence, Rhode Island, Us

Managed acquisition and retention marketing strategies (e.g. SEM/Paid Search, Affiliate Marketing, Email Marketing, Direct Mail Catalog, Display Advertising, Online Video, and Recommendation & Reviews Platform). Key successes include: • Growing revenue 10% for a luxury brand in a recessionary climate without increasing expenses.• Refining legacy marketing programs, increasing search engine marketing sales by 18% while reducing costs by 28% and doubling revenue from email and affiliate channels with minimal incremental investments.• Managing ratings and reviews product launch from assessing go-to-market options to working with development team to coordinate product launch.

Gloucester, Massachusetts, Us

Oversaw product marketing activities including new product introductions, co-marketing, packaging and national promotions while acting as sole business analyst. Key successes include:• Nearly tripling the sales return on every dollar spent while managing retailer-specific marketing activities.• Developing the brand’s first-ever cause marketing program.• Nominated for “Gorton’s Way” award three years in a row for “an extraordinary responsiveness for what needs to be done.”

Gloucester, Massachusetts, Us

Advised brand management teams on new product developments and modifications as well as consumer behavior by managing qualitative and quantitative research. Key successes include:• Overseeing product testing to assist with the successful launch of new products and reformulations.• Co-creating innovative data compilation and presentation tool to provide Sales Group with user-friendly account demographic and psychographic data.

Mba, General Management

Ba, Sociology