Leveraging expertise in HubSpot for designing landing pages, crafting email marketing campaigns, managing lists, executing segmentation, and developing workflows for streamlined marketing automation and lead generation. Implementing content marketing and SEO techniques to enhance visibility, particularly through blog content creation. Proficient in video editing for various marketing channels. Managing outreach for leads and partnerships using LinkedIn Sales Navigator and Waalaxy. Effectively targeting email audiences and optimizing ad campaigns (SEA/Google Ads and LinkedIn Ads). Planning, creating, and analyzing social media content across company platforms, utilizing tools like SocialBee and HubSpot reports to refine strategies. Contributing to event planning for engagement and attendance (on-site events and webinars). Leading asset design following company rebranding.

Managed Zymplify for email marketing, content, and audience management. Took the lead in creating social media, video, and print assets (such as flyers, backdrops, and brochures). Managed website content and imagery updates and maintenance. Utilized Google Analytics for performance analysis, conducted market research, and lead prospecting with ZoomInfo. Contributed to event planning and strategy development for lead-generation campaigns and promotional assets."

Building websites using Wix and Wordpress, including content creation, copywriting, and design. Crafting digital and physical visual identities - design and messaging of assets (social media artwork, menus, business cards, slideshows, recipe books, signage).

Social media community engagement, customer support, and artwork creation. Managed pages on TripAdvisor and Google Business.

Brand Identity Innovation project resulting in an actionable strategies for reaching new audiences and facilitating internationalization, along with a renewal of the virtual presence.

Led follow-up with leads via email and social media. Managed HubSpot to update and maintain the database. Conducted market prospecting and research in the fashion industry.

Directly contacted potential leads of clients and conducted market and satisfaction surveys.

Exchange student for one year through the Rotary International Youth Exchange Program, sponsored by Rotary Panambi Cidade das Máquinas.Acting as an ambassador of peace between countries being included in the Swiss community and sharing the culture of my home country with the host. In addition, I had contact with exchange students from many countries, which greatly influenced my language skills and way of seeing the world.