Digital Marketing Specialist
CurrentLeveraging expertise in HubSpot for designing landing pages, crafting email marketing campaigns, managing lists, executing segmentation, and developing workflows for streamlined marketing automation and lead generation. Implementing content marketing and SEO techniques to enhance visibility, particularly through blog content creation. Proficient in video editing for various marketing channels. Managing outreach for leads and partnerships using LinkedIn Sales Navigator and Waalaxy. Effectively targeting email audiences and optimizing ad campaigns (SEA/Google Ads and LinkedIn Ads). Planning, creating, and analyzing social media content across company platforms, utilizing tools like SocialBee and HubSpot reports to refine strategies. Contributing to event planning for engagement and attendance (on-site events and webinars). Leading asset design following company rebranding.