Ionis-STM is the school of dual expertise, both technical and managerial, offering 4 key innovation-focused disciplines: biotechnology, energy, information technology, and digital studies, with 12 MSc programs per discipline and over 300 annual students.- Marketing: Crafting an annual paid marketing strategy along with social media and budgetary planning.- Communication: Developing a comprehensive 360-degree communication strategy. Identifying the target audience and devising a tone, content, and suitable positioning across all web platforms and print media.- Graphic Design: Creating corporate communication materials for social media (institutional videos, explanatory visuals, brochures) and prospecting purposes (emails, booklets).- Social Media: Daily management and diversification of content across 3 to 4 platforms.- Web: Website redesign and content updates.- Branding: Revamping the visual identity and branding guidelines.- Prospecting & Sales: Rethinking the offering, streamlining commercial processes, and managing commercial events like Open Days and Prospect Nurturing.- Event Management: Organizing events for brand visibility, community engagement, and alumni networking (2 to 3 times per month, in-person, hybrid, or fully online formats) such as conferences, keynotes, experience sharing, and exhibitions. Awarding degrees in collaboration with 15 other schools within the IONIS Group.- Managing and setting an annual budget for Communication, Marketing, and Sales.- Orchestrating the 'Event Project' module for +100 students: forming 5 thematic teams tasked with organizing events, fundraisers, and activities. Evaluation based on project and team management quality (15+ projects and events over 12 months).- Partnerships: Developing external partnerships for ecosystem development and mutual visibility (press, advertising, events).

- Corporate communication: creation of videos, visuals, brochures, and emailings- Digital marketing: implementation of an annual search and social strategy (Google, LinkedIn, Meta, YouTube)- Brand identity management: redesign of the website and graphic charter- Awareness and commercial events: selection of excellent speakers and organization (Executive Booster, Executive Shares, Executive Skills)- Alumni events: organization of Alumni events, award ceremonies, etc. - Social networks: long-term online editorial strategy- Learning Expeditions: management and organization of the program (visit of innovative ecosystems: Stockholm, Berlin)- Public Relations and Press Relations- Budgets and Investments: yearly setting, management, and follow up

- Build the visibility strategy, online and offline, of the laboratory and its brands- Manage the Instagram, Facebook and TikTok accounts of InMyBelly and its different brands (regular publications, creation of stories, reels and TikToks, setting up contests...)- Manage influencer relations and partnerships- Organise and supervise photoshoots for the different brands of InMyBelly- Develop communication documents for InMyBelly and its brands (menus, flyers, posters, delivery bags...)- Update the websites and Deliveroo accounts of InMyBelly and its brands

- Social Media Management for Growth: LinkedIn, Facebook, Twitter, Youtube - Project management and coordination with collaborators for social media campaigns promoting Leonard's foresight activities and innovative programs for VINCI innovators- Promotion of Leonard's key events on social media (Leonards Day, Building Beyond), and participating in their organization: Camera Pro, Eventbrite, SwapCard- Management of the social media calendar, in link to the event calendar- Creation of design content for the website and the social media of Leonard on Canva and Illustrator- Written web articles and newsflashes for the website and newsletters of Leonard (events, weekly and bi-monthly newsletters)- Strategic information watch for the "Sunday Coffee Time" newsletter: "5 tips for your weekend reading"- Edition of newsletters on Zoho and edition of articles on Word Press

- Interviews with politicians (ministers, deputies), NGOs and associative groups - Immersion in the environment written about for a better description- Writing of articles from Press Kits - In-depth research and upstream on the subjects and characters of interest - A dive into the world of the written press (schedules, deadlines, unforeseen events) - Main written articles : - "Relations with the EU at the center of the next Fouad Chehab Foundation conference" - "Seeds for Legal Initiative, a legal clinic to make laws accessible to all" - "Nadim Gemayel: Working with our allies and opponents for peace and sovereignty"- Press Profile: https://www.lorientlejour.com/author/7275-laura-tyan

- Participation in negotiations on future projects of the publishing house- Sharing opinions and ideas on the steps to be taken concerning the promotion of a project, for a guaranteed commercialisation - Discovery of the multitudes of fields and niches of Dergham Publishing: Events, partnerships... - Edition of novels: Language, syntax and grammar corrections, suggestions of reformulations to the author...- Background work on the re-editing of history novels: in-depth research, online, in bookstores and in libraries of the historical references in the novel- Pre-validation of script proposals, prior to the final validation of the script by the Editorial Manager- Taking charge of projects in French and in English- Main projects worked on:- "You've Changed" by Liliane Angela Daou- "Living to become a Butterfly" by Socca Anne- "Byblos Through History" by Jamil Jabre

- Insurance of the respect and the follow-up of the author's roadmap to the Book Fair, from his arrival at Beirut airport, until his departure from Beirut, throughout his participation to the Book Fair (7 to 10 days) - Coordination of the author's schedule to the media plan of the Book Fair: TV interviews, Radio interviews, Book signings, Participation in conferences - Discussing with the author his interests, passions, writings and future projects - Observation of the Book Fair coming to life from the inside- Skills learned: Crisis Management, Improvisation, Event Management, Press Relations- Last authors accompanied: Scholastique Mukasonga and Iman Humaydan

- Collaboration with the Project Managers of the Marketing and Communication Departments to implement their strategic plannings- Contribution to the implementation of the Marketing Director's Information Marketing: information watch, in-depth research, mailing, phoning- Participation in the rewriting in English of arcenciel’s website and its and the redesign for it to be more attractive - Participation in the NGO's charity events as a volunteer- Visiting all the NGO’s locations in order to better the services provided

- Copy Writing: taking part in the brain stormings with the Copy Writers to create strategic taglines - Marketing: filling out creative briefs to be sent to the Graphic Design Department, after discussing its content with the Marketing Director and Team - Internal Communications: creating posters for the office- External Communication: creating power points for clients and meetings - Translation of advertising and commercial texts from French to English- Information monitoring