Your Sober Pal LLC is the parent company of YSP Adventures and YSP Goodies, two innovative brands with a mission to empower people to thrive without alcohol.YSP Adventures offers adventure retreats, wilderness courses and workshops tailored for people embracing or exploring a sober lifestyle, with a mission to provide an exciting and supportive environment to learn new skills, make connections, and HAVE FUN without booze. Recovery is woven into every experience with elements like support meetings, journaling exercises, mocktail workshops, and invigorating physical activities.YSP Goodies is your one-stop online shop for witty and motivational products to support your sobriety. Find clever stickers, gratitude prompts, inspiring journals, and my best-selling sobriety affirmation deck titled 'Your Sober Pal' (available on Amazon) – all designed to keep you moving forward on your path.

- Lead high-energy group fitness classes, catering to various fitness levels and goals, ensuring a motivating and inclusive environment for all participants.- Design and implement diverse workout plans tailored to group needs, incorporating the latest fitness trends and safety guidelines to maximize effectiveness and participant engagement.- Monitor class performance and provide individual feedback, modifications, and encouragement to help members achieve their personal fitness goals.- Foster a strong community among class members, encouraging teamwork and accountability, and promoting a positive fitness culture within the facility.- Recognized as Coach of the Month in January 2023 and February 2024, demonstrating exceptional leadership, dedication to participant success, and commitment to professional excellence.- Boasts a remarkable 74% retention rate for classes, indicating high satisfaction and loyalty among participants, and underscoring my ability to help my clients HAVE FUN!

– Leadership: Empower in-house marketing team and oversee agency partnerships, manage budget– Concept and implement cross-channel campaigns using social media, web, video, photography, and PR.– Digital Marketing: Social media, email marketing, website development– Campaign Strategy - Defining KPIs, content collection, implementation, and analyzing results.– Public Relations - Press release distribution

- Developed internal and external communications plans to support and optimize business objectives.- Oversaw a 3-month long internal communications project writing and organizing over 100 process documents.- Implemented content calendar resulting in 3% audience growth and 40% increase in engagement in one month.- Created and optimized a new landing page, followed by a social media, SEO and SEM campaign, resulting in a 25% increase in traffic to landing page and 10% increase in leads.- Trained new hires on marketing best practices, strategies, data analysis and more.

– Developed a B2B & B2C content strategy that positioned Mixlab as a thought-leader in the pet pharmacy space for both provider and consumer audiences – Collaborated with the digital, product and sales team to develop content strategy to generate top-of-funnel leads.– Co-created content with providers with the mutual benefit of highlighting them as industry leaders while positioning Mixlab as a trusted partner in the pet pharmacy space.– Maintained content calendar for blogs, social media, email campaigns and long-form content.– Developed sales enablement materials including product guides, one-sheets and video tutorials. – Ideated, wrote and optimized blog posts to establish Mixlab's expertise in the pet pharmacy space.– Generated reports on Google Data Studio to measure acquisition, content performance, audience behavior and inform strategy.*Impacted by 20% reduction in company workforce.*

– Leadership: Empowered in-house marketing team and oversee agency partnerships to ensure consistent brand representation and voice across all communications. – Content Management: Concepted and implemented cross-channel campaigns using social media, web, video, photography, public relations, and direct mail.– Digital Marketing: Social media, email marketing, website development, SEO, Google Ads, Geofencing, Retargeting– Campaign Strategy - Defining KPIs, content collection, implementation, and analyzing results.– Public Relations - Press release distribution, crisis communications, fostering media partnerships, managing our weekly live TV segment.– Budget management Impact: – Led the SPCA-NN rebrand in partnership with our creative agency, which included a logo redesign, an ADDY award-winning website, and a new digital marketing strategy.– Grew our email list, our highest-converting marketing touchpoint, by 50% in my first year in this role. – Grew Instagram following by 115% and Facebook by 18% in first year in this role, while doubling engagement.– Doubled website traffic in two years.– Created and implemented our 2021 Giving Tuesday Fundraising Campaign, which exceeded our $50,000 fundraising goal by $17,000 a week early.– Ideated and executed the Exceptionally Subpar Pet Portraits campaign, which went regionally viral, exceeded our fundraising goal by 5X, and was featured in the Newport One podcast.– 2021 AMA Nominee for Best in Cause-Related Marketing

— Wrote optimized content for digital marketing campaigns including email, social media, and web.— Used SemRush, Google trends and Google Keyword Planner to research keywords.

— Managed communications plans in the healthcare, tech, real estate and nonprofit sector— Wrote and distributed press releases and coordinated media interviews— Positioned clients as thought leaders via blogs and advertorials— Clients included The Reno Rodeo, PGA TOUR Barracuda Championship, Inn of the Mountain Gods Resort and Casino, TahoeFund.Impact: — Secured earned media placement for a music festival client on the home page of USA Today.— Bronze Spike Award recipient for a Bliss Babe Magazine cover story I wrote for the Reno Rodeo.

— Wrote blog posts, travel reviews, advertorials, and more for a diverse range of clients.

—Created and produced feature articles related to Lake Tahoe culture and lifestyle for South Lake's foremost entertainment publication. —Pitched topics to the editor from evergreen lifestyle pieces to pre and post-event coverage. —Managed all aspects of article production including photography, infographics, cover art, and sidebars.

— Created and sourced optimized content for the website and our various social media platforms focused on Lake Tahoe community and lifestyle— Evaluated website and social media analytics to recognize trends, measure content effectiveness, and assess audience behavior and engagement.— Augmented trend research to produce highly shareable content.— Leveraged SEO, social media, and local outreach to boost brand's presence within the community.— Established media partnerships with Sierra-at-Tahoe, Live at Lakeview, FNCTN, Lake Tahoe Chamber of Commerce, BlueSky Events, South Lake Tahoe City Council and Snowglobe Music Festival.— Managed projects ranging from video/photo production to pre- and post-event coverage in affiliation with our media partners.— Negotiated contracts

—Wrote and published news and lifestyle articles for the largest English language print publication in Bolivia.—Employed empirical research, interviews, data analysis and immersion journalism to create powerful and thought-provoking articles targeted to our readership.—Worked alongside a team of photographers, editors and writers in a fast-paced environment to meet editorial deadlines. —Utilized problem-solving skills to overcome a variety of obstacles including language barriers, scheduling issues and turbulent work environments.

—Bootstrapped a clothing startup which niched in women’s first-layer snowboarding apparel. —Managed outsourcing with screen-printers and garment manufacturers based in China. —Handled all marketing and sales efforts utilizing an online store, print ads, and online retailers.

—Worked directly with our research team on qualitative and quantitative research project tasks including client development, presentation design, data analysis, and secondary research.—Efficiently completed data analysis reports for various $100,000 projects under strict time constraints.—Managed a client development program designed to establish a solid potential client base and increase brand awareness among specific market segments.