Laura Vanessa Gonzalez Email & Phone Number

Started on February 21, 2023

Boston, Massachusetts, United States

United States

On-going freelancer with Massachusetts College of Art and Design, working on their program booklets, catalogs, and website pages for their graduating classes.

Boston, Massachusetts, United States

Formerly known as "Publicis Sapient"

Greater Boston Area

Greater Boston Area

• Responsible for the holistic creative vision for Marketing team• Collaborates with marketing, revenue development, tech, and corporate business stakeholders to execute on-brief creative campaigns• Supports $200MM in annual marketing revenue• Manages a team of four designers to ensure continued production qualityPartners with the Creative Director (CD) and Executive Creative Director (ECD) to achieve quarterly OKR's and maintain NPS, productivity and efficiency goals

Boston, Massachusetts

• Partners with UX and Product teams to deliver innovative mobile product designWith copy lead, concepts and executes brand activation, retention, and engagement marketing campaigns, as well as revenue development partnership valuing $3MM annually• Art Directed on-model imagery supporting a $250MM Boutiques business• Lead The Guild: an in-house designer mentorship group • Partnered with ECD to craft seasonal creative directions• Partnered with CD to establish RueLaLa marketing design standards

• Art directed model (women’s, men’s, kids) and tabletop photoshoots in-house (Boston) and remotely (Kentucky).• Selected models in line with the brand’s standards and budget. • Presented concepts to upper level management and creative teams. • Art directed and designed large scale projects while collaborating with copywriters, editors, developers and producers.

• Responsible for the holistic creative vision for Marketing team• Collaborates with marketing, revenue development, tech, and corporate business stakeholders to execute on-brief creative campaigns• Supports $200MM in annual marketing revenue• Manages a team of four designers to ensure continued production qualityPartners with the Creative Director (CD) and Executive Creative Director (ECD) to achieve quarterly OKR's and maintain NPS, productivity and efficiency goals

Boston, Ma

• Designed digital, email, print, and social advertisements for the customizable jewelry website. • Art directed in NYC’s photography studio, Antfarm, to create out-of-home and digital advertisements, featuring jewelry designed by real-life customers. • Teamed up with project managers, merchants, UX and marketing departments.• Partnered with rendering team to create inspirational jewelry pieces for email campaigns and on-site assets.

• Developed digital, print, and social assets to build awareness and raise money for the Israel-based humanitarian charity.

• Collected photography and design treatments, trending color palettes, hair and makeup inspiration, props, and potential model poses to help develop seasonal style guides. • Occasionally stepped in to manage a shoot or lead the design team. • Art directed over 200 unique boutiques.• Worked closely with senior art directors to choose selects and design immersive interactive lookbooks under tight deadlines.

• Worked under lead designer, designers and art directors to learn the standards of a Rue La La creative. Worked on banners, home page concepts and brand presentations. • Before completing the internship at Rue La La and graduating, I was offered for a full time position.