Laura Vazquez

Laura Vazquez Email and Phone Number

Director of Growth @ unybrands
Miami, FL, US
Laura Vazquez's Location
Miami, Florida, United States, United States
Laura Vazquez's Contact Details

Laura Vazquez work email

Laura Vazquez personal email

n/a

Laura Vazquez phone numbers

About Laura Vazquez

I am a driven marketing leader who designs engaging content, campaigns, and strategies to connect with consumers and then inspires them to take action, resulting in top sales growth.My sweet spot in marketing is working with direct-to-consumer brands and generating revenues from websites and Amazon. I do this by balancing a creative mindset (to create effective messaging) and an analytical approach (by using data insights to make continuous improvements).CAREER HIGHLIGHTS:► Strategized plans to launch new products to the market while growing sales for existing products► Accelerated one brand’s position to #2 in the category on Amazon with paid and organic strategies► Generated multi-million-dollar sales metrics with successful GTM plans► Trained and managed teams with direct reportsI am excited by working with companies whose products align with customer needs and preferences. Right now, I am working for a bariatric vitamin brand whose mission is to help bariatric patients live healthier and happier lives throughout their weight-loss journeyI enjoy making new professional connections, so feel free to send me a message today!Areas of Expertise: 
Digital, Email, & Social Media Marketing | Website Management | Content Creation | Messaging | Brand Positioning | Audience Engagement | Influencer Partnerships | Market Research | Revenue Growth | Deadlines | Analytics & Reporting | Team Leadership | Creative Project Management | Analytical Thinking | Organization | Communication

Laura Vazquez's Current Company Details
unybrands

Unybrands

View
Director of Growth
Miami, FL, US
Website:
unybrands.com
Employees:
157
Laura Vazquez Work Experience Details
  • Unybrands
    Director Of Growth
    Unybrands
    Miami, Fl, Us
  • Solara Labs
    Brand Manager, Barimelts
    Solara Labs Jan 2019 - Present
    Miami, Florida, United States
    Innovate and implement engaging digital marketing strategies to expand brand awareness and drive up sales. Work in a dual leadership and hands-on role, handling all marketing activities from strategic planning and content creation through campaign management, KPI tracking, and reporting.► Grew multivitamin product sales by 87% in 1 year by creating effective go-to-market plans► Met the $800K monthly sales goal while managing an $8.8M budget ► Catapulted BariMelts into becoming the #2 bariatric brand on Amazon with paid and organic search strategies ► Created content partnerships with registered dietitians for a newsletter with an 52% open rate and a 1.2% click-through rate► Reached $1M in gross sales in 2022 after developing marketing campaigns to increase DTC website sales► Managed and mentored a team of 2 direct reports
  • Solara Labs
    Associate Brand Manager, Barimelts
    Solara Labs Jan 2018 - Jan 2019
    Miami, Florida, United States
    Spearheaded high-quality email marketing templates and direct campaigns with a customer-centric approach to maximize digital marketing efforts and achieve top results. Led email, paid social, and organic marketing strategies while shaping the brand identity and training one direct report.► Built partnerships with 3 influencers each month to expand awareness and generated $20K in annual sales from promo codes ► Maintained a CPL below $12 after executing customer acquisition strategies with agency partners► Increased sales by 518% and streamlined content sharing by launching a branded email flow through Klaviyo ► Improved the offline-to-online conversion rate through strategic programs and plans
  • Solara Labs
    Marketing Associate
    Solara Labs Jan 2016 - Jan 2018
    Miami, Fl
    Created successful marketing campaigns and strategies that supported new product launches, expanded brand awareness, ensured customer loyalty, and led to repeat purchases for additional sales growth. Collaborated with registered dietitians and cross-functional teams to create dynamic messaging to position the brand in the market.► Launched 3 products under Prominent Nutrition in collaboration with research and development (R&D)► Increased BariMelts’ AOV by 13% by partnering with a bariatric registered dietitian to launch bariatric surgery-specific bundles► Maintained regular communication with existing partners while actively sourcing new influencer partnerships► Worked collaboratively and with a creative approach to drive continued sales growth
  • Sanar Naturals
    Marketing Intern / Associate
    Sanar Naturals Feb 2013 - Dec 2015
    Miami, Fl

Laura Vazquez Skills

Advertising Customer Service Marketing Strategy Sales Microsoft Excel Microsoft Office Portuguese Management Social Media Social Media Marketing Online Advertising Digital Marketing

Laura Vazquez Education Details

Frequently Asked Questions about Laura Vazquez

What company does Laura Vazquez work for?

Laura Vazquez works for Unybrands

What is Laura Vazquez's role at the current company?

Laura Vazquez's current role is Director of Growth.

What is Laura Vazquez's email address?

Laura Vazquez's email address is lv****@****abs.com

What is Laura Vazquez's direct phone number?

Laura Vazquez's direct phone number is +130559*****

What schools did Laura Vazquez attend?

Laura Vazquez attended Florida International University, Florida International University.

What are some of Laura Vazquez's interests?

Laura Vazquez has interest in Civil Rights And Social Action, Arts And Culture, Human Rights.

What skills is Laura Vazquez known for?

Laura Vazquez has skills like Advertising, Customer Service, Marketing Strategy, Sales, Microsoft Excel, Microsoft Office, Portuguese, Management, Social Media, Social Media Marketing, Online Advertising, Digital Marketing.

Who are Laura Vazquez's colleagues?

Laura Vazquez's colleagues are Luis Armas, Laura Woodrow, Laura Cristina G., Alexander Pawlik, Jhonatan Barrientos, Yuliya Lupan, Sof Sofocleous.

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