Principal
CurrentAdvise and support client leaders on media product development, sales, product strategy, content, innovation, profitability. All platforms.
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@mcgraw-hill.com
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2 phones found area 212
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Laura J. Viscusi is listed as Brand Builder, Media Advisor at LJV Advisors, based in New York City Metropolitan Area, United States. AeroLeads shows a work email signal at mcgraw-hill.com, phone signal with area code 212, and a matched LinkedIn profile for Laura J. Viscusi.
Laura J. Viscusi previously worked as Principal at Ljv Advisors and Group Vice President at Informa. Laura J. Viscusi holds Ba, Marketing from University At Albany, Suny.
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I am an innovative brand developer with an extensive track record in shaping media brands into prized portfolios of top performers. I leverage blue-chip best practices, an entrepreneurial mindset, analytical and creative skills, and strategic as well as tactical thinking, to take media businesses to the next level.Strong advocate for profitable growth, digital first strategies, quality content and designSpecialties: Brand Positioning | Sales | Product Development & Brand Extensions | Financial Planning & Budgeting | Product Marketing | Advertising | B2B | Strategic Planning Partnership Development & Management | Content Media: Digital | Print | Events | Directories | New | LegacyIndustries:Architecture | Design | Construction LJViscusi@gmail.com
Listed skills include Product Marketing, Brand Development, Public Relations, Product Development, and 45 others.
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New York City Metropolitan Area
Advise and support client leaders on media product development, sales, product strategy, content, innovation, profitability. All platforms.
Greater New York City Area
Led complex, digitally advanced multi-brand media and events portfolio and spearheaded turnaround. Revitalized brands, including Nation's Restaurant News, transforming each into award-winning properties. Restored leadership positions and positioned portfolio for growth with team of 40+.Awards: Best Brand and Best Single Issue, Nation's Restaurant News September 2018 issue Issues, Jesse H. Neal Awards 2019 Best Redesign, Supermarket NewsIssued by Folio · Jan 2018Best Redesign, Restaurant Hospitality - FinalistIssued by Folio · Jan 2017
New York, New York
Transformed legacy brand Architectural Record into a broad portfolio of information and marketing solutions and the leadership position it enjoys today by executing innovative product development, solid positioning, a winning sales strategy and hiring top talent. Created new products and revenue streams with events, print and digital offerings to serve the architecture and construction fields including the first multi-platform continuing education center in the industry and the Architectural Record Excellence in Advertising Awards.Key participant in company transition and buyer presentations and managing the sale of McGraw-Hill Construction to private equity firm STG, and subsequent sale of the media group in 2015.Folio Top Women in Media, 2015MIN's Sales Executive of the Year 2013BtoB Media Power 50, Top Media Site/CEU app, 2012, 2013ABM's Neal Award for Outstanding Editorial Achievement, 2014ABM’s Grand Neal Award, 2012National Magazine Award, American Society of Magazine Editors
Greater New York City Area
Oversaw team of 50+ leading integrated sales effort across ENR, Architectural Record, Greensource and a portfolio of MHC brands including Dodge Data and Analytics and Sweets. Connected multiple constituents across disciplines by creating best in class digital media products and events and working with Key Industry associations.
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Laura J. Viscusi works for LJV Advisors.
Laura J. Viscusi is listed as Brand Builder, Media Advisor at LJV Advisors.
AeroLeads has found 1 work email signal at @mcgraw-hill.com for Laura J. Viscusi at LJV Advisors.
AeroLeads has found 2 phone signal(s) with area code 212 for Laura J. Viscusi at LJV Advisors.
Laura J. Viscusi is based in New York City Metropolitan Area, United States while working with LJV Advisors.
Laura J. Viscusi has worked for Ljv Advisors, Informa, and S&P Global.
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Laura J. Viscusi holds Ba, Marketing from University At Albany, Suny.
Laura J. Viscusi is listed with skills including Product Marketing, Brand Development, Public Relations, Product Development, Marketing Strategy, B2B, Content Strategy, and Advertising Sales.
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