Laura J. Viscusi

Laura J. Viscusi Email and Phone Number

Brand Builder, Media Advisor @
Laura J. Viscusi's Location
New York City Metropolitan Area, United States
Laura J. Viscusi's Contact Details

Laura J. Viscusi personal email

Laura J. Viscusi phone numbers

About Laura J. Viscusi

I am an innovative brand developer with an extensive track record in shaping media brands into prized portfolios of top performers. I leverage blue-chip best practices, an entrepreneurial mindset, analytical and creative skills, and strategic as well as tactical thinking, to take media businesses to the next level.Strong advocate for profitable growth, digital first strategies, quality content and designSpecialties: Brand Positioning | Sales | Product Development & Brand Extensions | Financial Planning & Budgeting | Product Marketing | Advertising | B2B | Strategic Planning Partnership Development & Management | Content Media: Digital | Print | Events | Directories | New | LegacyIndustries:Architecture | Design | Construction LJViscusi@gmail.com

Laura J. Viscusi's Current Company Details
LJV Advisors

Ljv Advisors

Brand Builder, Media Advisor
Laura J. Viscusi Work Experience Details
  • Ljv Advisors
    Principal
    Ljv Advisors Jan 2019 - Present
    New York City Metropolitan Area
    Advise and support client leaders on media product development, sales, product strategy, content, innovation, profitability. All platforms.
  • Informa
    Group Vice President
    Informa Oct 2015 - Nov 2018
    Greater New York City Area
    Led complex, digitally advanced multi-brand media and events portfolio and spearheaded turnaround. Revitalized brands, including Nation's Restaurant News, transforming each into award-winning properties. Restored leadership positions and positioned portfolio for growth with team of 40+.Awards: Best Brand and Best Single Issue, Nation's Restaurant News September 2018 issue Issues, Jesse H. Neal Awards 2019 Best Redesign, Supermarket NewsIssued by Folio · Jan 2018Best Redesign, Restaurant Hospitality - FinalistIssued by Folio · Jan 2017
  • S&P Global
    Group Vice President, Publisher, Mcgraw Hill Companies, Architectural Record, Sweets
    S&P Global Sep 2005 - Oct 2015
    New York, New York
    Transformed legacy brand Architectural Record into a broad portfolio of information and marketing solutions and the leadership position it enjoys today by executing innovative product development, solid positioning, a winning sales strategy and hiring top talent. Created new products and revenue streams with events, print and digital offerings to serve the architecture and construction fields including the first multi-platform continuing education center in the industry and the Architectural Record Excellence in Advertising Awards.Key participant in company transition and buyer presentations and managing the sale of McGraw-Hill Construction to private equity firm STG, and subsequent sale of the media group in 2015.Folio Top Women in Media, 2015MIN's Sales Executive of the Year 2013BtoB Media Power 50, Top Media Site/CEU app, 2012, 2013ABM's Neal Award for Outstanding Editorial Achievement, 2014ABM’s Grand Neal Award, 2012National Magazine Award, American Society of Magazine Editors
  • S&P Global
    Group Vice President, Integrated Media, Mcgraw Hill Construction, Enr And Architectural Record
    S&P Global Apr 2002 - Sep 2005
    Greater New York City Area
    Oversaw team of 50+ leading integrated sales effort across ENR, Architectural Record, Greensource and a portfolio of MHC brands including Dodge Data and Analytics and Sweets. Connected multiple constituents across disciplines by creating best in class digital media products and events and working with Key Industry associations.
  • S&P Global
    Associate Publisher, Engineering News Record
    S&P Global Sep 2000 - Apr 2002
    New York, United States
  • S&P Global
    Associate Publisher, Architectural Record
    S&P Global Sep 1995 - Sep 2000
    New York, United States

Laura J. Viscusi Skills

Product Marketing Brand Development Public Relations Product Development Marketing Strategy B2b Content Strategy Advertising Sales Sales Presentations Business Development Newsletters Leadership Strategy Magazines Content Management Lead Generation Salesforce.com Social Networking Marketing Management Publishing Integrated Marketing Account Management Copywriting Copy Editing Corporate Communications Online Advertising Blogging Marketing Online Marketing Publications Trade Shows Market Research New Business Development Editorial Press Releases Digital Marketing Media Relations Strategic Planning Content Development Editing Strategic Partnerships Digital Media Social Media Marketing Event Management Advertising Direct Marketing Sales Social Media Business To Business

Laura J. Viscusi Education Details

Frequently Asked Questions about Laura J. Viscusi

What company does Laura J. Viscusi work for?

Laura J. Viscusi works for Ljv Advisors

What is Laura J. Viscusi's role at the current company?

Laura J. Viscusi's current role is Brand Builder, Media Advisor.

What is Laura J. Viscusi's email address?

Laura J. Viscusi's email address is la****@****ill.com

What is Laura J. Viscusi's direct phone number?

Laura J. Viscusi's direct phone number is 212-904*****

What schools did Laura J. Viscusi attend?

Laura J. Viscusi attended University At Albany, Suny.

What are some of Laura J. Viscusi's interests?

Laura J. Viscusi has interest in Education.

What skills is Laura J. Viscusi known for?

Laura J. Viscusi has skills like Product Marketing, Brand Development, Public Relations, Product Development, Marketing Strategy, B2b, Content Strategy, Advertising Sales, Sales Presentations, Business Development, Newsletters, Leadership.

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