Laura Vivient Email & Phone Number

Ville De Paris, Île-De-France, France

Ville De Paris, Île-De-France, France

> Sony in store brand awarness exposure and customer experience management for Video & Sound categories.> Annual MarCom Budget, brand activation marketing financial investments and ROI. > Powerful display solutions, generic online content and point of sale material creation and localisation to improve the shopper experience and drive Sony sales.> Build strong stakeholder’s relationships and work closely with Channel Marketing and the Product Marketing team to deliver… Show more > Sony in store brand awarness exposure and customer experience management for Video & Sound categories.> Annual MarCom Budget, brand activation marketing financial investments and ROI. > Powerful display solutions, generic online content and point of sale material creation and localisation to improve the shopper experience and drive Sony sales.> Build strong stakeholder’s relationships and work closely with Channel Marketing and the Product Marketing team to deliver best in class retail experiences and engaging more customers with Sony products. > External agency briefing and project management (creative and POP manufacturer)> Activity implementation progress report to European Products & Communication teams. Show less

Paris Area, France

> Marketing and business planning with monthly reporting to local and european management (CA and MP) > Product launch management for Home Audio and Video lineup in France > Annual budget planning based on corporate business plan> Planned, forecasted and implemented advertising, commercial global and local campaigns budget > Responsible for 360 degree local communication and marketing plan for Home Audio Video product category (online and offline strategy)>… Show more > Marketing and business planning with monthly reporting to local and european management (CA and MP) > Product launch management for Home Audio and Video lineup in France > Annual budget planning based on corporate business plan> Planned, forecasted and implemented advertising, commercial global and local campaigns budget > Responsible for 360 degree local communication and marketing plan for Home Audio Video product category (online and offline strategy)> Project managed global campains from agency brief to in store execution > Represented and planned Sony representation at major Hifi consumer events (Paris Audio Video Show, IFA,…) Show less

Weybridge (Uk)

Part of Sony UK Home Entertainment team – TV focus- Internal, external, BtoB, and public event coordinator for product launch and promotion- Customer communication (creative and copy) - New product launch and store implementation - Monthly marketing meeting brief to regional and area sales managers and quarterly marketing brief to sales

Weybridge (Uk)

Reporting to TV marketing manager and HAV marketing manager - New product launch follow up- Event coordinator- Sample management for event and photoshoot- Marketing copy and creative approval

Nantes, France

Communication manager •International marketing•International communication strategy•Case study (communication support creation, market research, recommendations)•Communication plan & budget•Management & team building•Social media

Nantes, France

• Communication: Event week assistant coordinator (Entrepreneurship week, Innovation and brands week,...)Newsletter writing Project manager on specific cases (blood donation, AIDS)Reading and approval of posters, flyers, emailing • 2AI network: Management of alumni online yearbookResearch on former studentsVacancies sourcing and posting Articles writing on the alumni blog • Results: Enhancement of the internal school events image… Show more • Communication: Event week assistant coordinator (Entrepreneurship week, Innovation and brands week,...)Newsletter writing Project manager on specific cases (blood donation, AIDS)Reading and approval of posters, flyers, emailing • 2AI network: Management of alumni online yearbookResearch on former studentsVacancies sourcing and posting Articles writing on the alumni blog • Results: Enhancement of the internal school events image Management of alumni relation with school Upkeep of alumni data • Personal benefitsSelf confidence dealing with professionals, outgoing, Show less

Région De Nantes, France

> Recommendation on brand positioning > Communication plans and budget management> Regular updates of website, social media, newsletter> Media and public relations> Competitors analysis>Tender writting (French & English)

Fort Lauderdale, Fl (Usa)

Marketing research of two main types: new product development, current product expansion. Detailed research to structure corporate credit history and credit building.(Benchmark)•Results: Made significant research and provinded clear, concise and relevant findings for the company. •Personal benefitsWork independantly, challenging myself in an unknown topic

Jupiter, Fl (Usa)

Assist with Marketing strategies (link exchange)Maintain competitive pricing (price analysis, review competition pricing and making recommandation)Improve website image in an e-commerce environment (use of photoshop, writting/reviewing articles)•Results: Increased the competitiveness of online store products and website google referencing •Personal benefitsLearn how functions an e-commerce website

Carquefou

Customer briefsTenders writtingJournalistic chase-up by emailingPress kit development•Results: Maintain customer satisfaction and exploration of commercial prospects•Personal benefitsLearn all processes of a media relations agency exportable to other companies, reliable, and positive attitude

Auray

Digital Marketing, Seo, Emailing, E-Shop, Social Media, Online, Website,...

Digital marketing, SEO, emailing, e-shop, social media, online, website,...

Master 2 (M2), Marketing Communication

Activities and Societies: •Class representative for 5 years •Alumni representative •National finalist for the Lafuma Challenge 2013.

Optical Higher National Diploma