Laura Vivient Email & Phone Number

Ville De Paris, Île-de-France, France

Ville De Paris, Île-de-France, France

> Sony in store brand awarness exposure and customer experience management for Video & Sound categories.> Annual MarCom Budget, brand activation marketing financial investments and ROI. > Powerful display solutions, generic online content and point of sale material creation and localisation to improve the shopper experience and drive Sony sales.> Build.

Paris Area, France

> Marketing and business planning with monthly reporting to local and european management (CA and MP) > Product launch management for Home Audio and Video lineup in France > Annual budget planning based on corporate business plan> Planned, forecasted and implemented advertising, commercial global and local campaigns budget > Responsible for 360 degree.

Weybridge (UK)

Part of Sony UK Home Entertainment team – TV focus- Internal, external, BtoB, and public event coordinator for product launch and promotion- Customer communication (creative and copy) - New product launch and store implementation - Monthly marketing meeting brief to regional and area sales managers and quarterly marketing brief to sales

Weybridge (UK)

Reporting to TV marketing manager and HAV marketing manager - New product launch follow up- Event coordinator- Sample management for event and photoshoot- Marketing copy and creative approval

Nantes, France

• Communication manager
• International marketing
• International communication strategy
• Case study (communication support creation, market research, recommendations)
• Communication plan & budget
• Management & team building

Nantes, France

• Communication: Event week assistant coordinator (Entrepreneurship week, Innovation and brands week,...)Newsletter writing Project manager on specific cases (blood donation, AIDS)Reading and approval of posters, flyers.
• 2AI network: Management of alumni online yearbookResearch on former studentsVacancies sourcing and posting Articles writing on the alumni blog
• Results: Enhancement of the internal school events image… Show more
• Results: Enhancement of the internal school events image Management of alumni relation with school Upkeep of alumni data
• Personal benefitsSelf confidence dealing with professionals, outgoing, Show less

Région De Nantes, France

> Recommendation on brand positioning > Communication plans and budget management> Regular updates of website, social media, newsletter> Media and public relations> Competitors analysis>Tender writting (French & English)

Fort Lauderdale, FL (USA)

• Marketing research of two main types: new product development, current product expansion. Detailed research to structure corporate credit history and credit building.(Benchmark)
• Results: Made significant research and provinded clear, concise and relevant findings for the company.
• Personal benefitsWork independantly, challenging myself in an unknown topic

Jupiter, FL (USA)

• Assist with Marketing strategies (link exchange)Maintain competitive pricing (price analysis, review competition pricing and making recommandation)Improve website image in an e-commerce environment (use of photoshop.
• Results: Increased the competitiveness of online store products and website google referencing
• Personal benefitsLearn how functions an e-commerce website

Carquefou

• Customer briefsTenders writtingJournalistic chase-up by emailingPress kit development
• Results: Maintain customer satisfaction and exploration of commercial prospects
• Personal benefitsLearn all processes of a media relations agency exportable to other companies, reliable, and positive attitude

Auray

Digital Marketing, Seo, Emailing, E-Shop, Social Media, Online, Website,...

Digital marketing, SEO, emailing, e-shop, social media, online, website,...

Master 2 (M2), Marketing Communication

Activities and Societies: •Class representative for 5 years •Alumni representative •National finalist for the Lafuma Challenge 2013 by.

Optical Higher National Diploma