Laura Mcdaniel Email & Phone Number

Marketing and digital strategy executive helping brands build awareness, define goals, and generate leads. With more than 20 years of experience spanning global corporations to start-ups, I am versed in brand development and execution, digital marketing strategy, and implementing demand generation programs across mediums.

Chicago, IL, US

- Implemented and customized a Marketing Automation System and Customer Relationship Management platform to optimize lead capture, scoring, and qualification- Develop targeted marketing nurture based on prospect engagement, profile, and score- Work closely with CEO and Sales to deliver qualified leads for sales pipeline- Partner with Customer Success to.

Toronto, Ontario, CA

- Develop marketing campaigns to increase brand awareness and exposure- Implement ABM programs for existing and prospective customers- Create and implement brand guidelines- Launch a content strategy based on SEO and current events- Build a thought leadership program based on FleetOps data- Nurture relationships with existing customers- Measure, analyze.

New York, US

- Build national brand awareness through content strategy development and execution- Leverage digital channels to increase company exposure- Partner with sales executives to deliver qualified leads - Measure, analyze and adjust marketing initiatives- Create and deliver effective ABM programming- Optimize nurture programs to qualify and hand-off MQLs

Chicago, Illinois, US

• Create, coordinate, and implement a global campaign for corporate solutions
• Define a process for global/regional campaign program execution
• Execute programs across digital platforms and client events
• Optimize nurture streams to increase engagement among buyer audiences
• Build and empower a best-in-class Demand Center team

Chicago, Illinois, US

• Create a strategy designed to increase awareness for the PDS industry practice groups (Retail, Healthcare, Brand, Hospitality, Industrial and Sports Facilities)
• Develop a content marketing strategy to promote our breadth and experience
• Manage enhancement of website and microsites
• Execute social media strategy
• Enhance internal communications and raise awareness across service lines
• Measure, report and make recommendations

Chicago, Illinois, US

• Create a strategy designed to increase awareness of JLL Project Development Services, with a focus on Multisite
• Develop a content marketing strategy to promote JLL as an industry expert
• Manage enhancement of website to better educate prospects and to increase traffic
• Enhance internal communications and raise awareness of Project Development Services
• Measure, report and make recommendations to senior management team

Atlanta, Georgia, US

• Developed and executed cross-channel marketing programs designed to increase company exposure, traffic and sales.
• Managed all web marketing budgets and conducting annual investment and strategic plans.
• Worked closely with creative and merchandising teams to enhance online shopping experience and offering.
• Managed web team to ensure continual optimization and performance of company website.
• Provide digital marketing recommendations to senior management by tracking and analyzing website metrics.
• Effectively responded to inquiries from customers and employees regarding the company’s digital marketing and e-commerce programs.

Atlanta, Georgia, US

• Developed and executed the company’s robust email marketing plan by specific customer segment (e.g. buyers, product swatchers and catalog requesters); resulting in targeted emails to each segment.
• Managed pay per click campaigns and executed across search platforms (e.g. Google, Yahoo, DataLogix)
• Managed and executed marketing program targeting the professional design/trade community; resulting in 25% file growth.
• Effectively coordinated the execution of company’s marketing programs with web and operations team members.

Atlanta, Georgia, US

• Developed enhanced marketing tactics to increase participation within the company’s trade professional program.
• Created and executed targeted marketing emails to the house and trade files; results include internal email management system and increased house file engagement.

Atlanta, Georgia, US

• Worked closely with product development, creative and operations teams to facilitate execution and distribution of seasonal FLOR catalogs.
• Coordinated catalog development activities, including photo shoots and editing calendars, in order to expedite seasonal catalog production.
• Managed and supported three schedules for executive team members.

Ba, Marketing

Education record