Laura Volp Email & Phone Number

Auckland, New Zealand

Auckland, New Zealand

Auckland, New Zealand

Auckland, New Zealand

Auckland, New Zealand

• A member of the team who launched and is managing the new PAK'nSAVE South Island loyalty club, Sticky Club.
• Developing and maintaining Foodstuffs' websites, including: newworld.co.nz, clubcard.co.nz, paknsave.co.nz, stickyclub.co.nz, foursquare.co.nz, pams.co.nz, gilmours.co.nz and Foodstuffs corporate websites.
• Creating and deploying weekly and solus customer emails.
• Planning and design of digital content (graphics and copy) and championing the delivery of great customer orientated web experiences.
• Supporting marketing campaigns across web, email, mobile, and social media keeping users at the heart of digital content.
• Creating monthly and ad hoc reports to demonstrate digital performance.

Auckland, New Zealand

• A member of the team who launched and managed the successful "2degrees Data Hunt".
• Delivered marketing activity across the 2degreesmobile.co.nz platform.
• Managed and developed the 2degreesmobile.co.nz content website with a key focus on improving usability design and market best practice.
• Delivered communications campaigns to market in the digital environment, including paid display, social media integration and search engine marketing.
• Provided support and guidance in delivering the social media strategy.
• Designed / built web assets that could be utilised across digital platforms.

Auckland, New Zealand

• Design and implementation of marketing campaigns across all channels.
• Senior member of mobile app project (MyFerry) development and testing, launched July 2016.
• Maintenance of web content internally & externally for Fullers & 360 Discovery Cruise brands.
• Content planning, maintenance, and community management on social media platforms for both Fullers & 360 Discovery Cruise brands.
• Writing & creation of content for new SEM initiatives, including remarketing.
• Production and management of web content using CMS.

Auckland, New Zealand

• Social Media management - content planning, maintenance and community management on all Flight Centre social media channels and platforms: Facebook, Instagram, Twitter, Pinterest, Youtube, using various social media.
• Develop social media content plans across retail brands on their appropriate platforms – tying in with promotional activity, but primarily promoting inspiring & engaging content that improves brand affinity.
• Participation in the Social Media strategic planning process, to develop roadmaps for our social & content activities.
• Communicating with Flight Centre Travel Group Social Media teams globally to maintain a consistent voice and execution of both local & global best practice.
• Creative online content creation; blogs, reviews, lists, infographics, interactive quizzes.
• Implementation of influencer campaigns across social media.

Auckland, New Zealand

• After an internal restructure at Flight Centre New Zealand, I chose to focus my attention on Online Marketing, accepting a role as Online Marketing Coordinator. Responsibilities included:
• Working across multiple brands including Flight Centre, Student Flights, Cruiseabout & Travel Associates.
• Content planning, maintenance and community management on all Flight Centre social media channels and platforms: Facebook, Instagram, Twitter, Pinterest, Youtube, using various social media tools.
• Working alongside Media & Search Engine agencies to plan and analyse both social media and Search Engine optimisation and marketing.
• Quality checking & uploading products to the web from.CSV files.
• CMS web content management. Creating internal webpages with HTML copy & content.

Auckland, New Zealand

• In my first Marketing position at Flight Centre New Zealand, my role encompassed tasks across both the advertising and online, digital marketing teams, including:
• Providing support across both advertising and online & digital marketing teams.
• Working across multiple brands including Flight Centre, Student Flights, Cruiseabout & Travel Associates.
• Quality checking & uploading products to the web from.CSV files.
• CMS web content management. Creating internal webpages with HTML copy & content.
• Creation and distributions of EDMs.

Bachelor Of Communication Bc, Marketing Communication And Media

Bachelor Of Fashion, Bfash, Fashion