Laura Volpe Email & Phone Number

Toronto, On, Ca

Mississauga, Ontario, Canada

Promoted to Manager, Brand & Content, I lead a team responsible for planning, creating, and measuring branded content on our internal and external channels.

Mississauga, Ontario, Canada

Day & Ross is a leading North American transportation company serving top brands across Canada and the US with a diversified suite of logistics solutions.I was hired as the company underwent a major rebrand and supported this transition with brand messaging, communications, and marketing.Key accomplishments:- Played a lead role in the launch of the new intranet platform, writing content that informed, engaged, and celebrated a team of 7,500+ across North America.- Wrote and built all content pages for the new website, reinforcing the brand identity and our go-to market strategy as a logistics integrator. - In collaboration with graphic design, developed a brand guide and how-to resources to encourage employees to use branded templates.

Communications strategy and content writing for digital and print.Specializing in:- Web copy- Content marketing- Brand messaging and positioning- Strategic communications- Advertising copy

Hamilton, On

After successfully completing an internship at St. Joe’s in communications and annual giving, I was hired to lead the creative execution of their direct marketing campaigns, from ideation to production.Responsibilities: - Wrote creative, brand-aligned communications for marketing materials, web, direct mail, funding proposals, and newsletters.- Told the social impact story of donor dollars to raise funds, retain supporters, and acquire new ones.- Developed well-researched, data-driven marketing strategies to strengthen the brand and support donor acquisition, retention, and revenue growth.- Managed the strategy and execution of a direct marketing portfolio of over $1,000,000 in annual revenue.- Supported the launch of the Foundation’s new website with content creation and page building using WordPress. - Replicated our successful direct marketing acquisition model at our sister foundation in Guelph. - Provided creative direction to graphic designer to ensure all direct marketing collateral aligned with our brand and strategic objectives. Key accomplishments:- Exceeded direct marketing campaign revenue target by 50% through storytelling and a compelling call to action.- Increased YoY email marketing campaign revenue by 300%. - Re-launched our symbolic giving catalogue and connected donor dollars to tangible patient needs by using data to identify our most compelling value propositions.

Hamilton, Ontario

St. Joseph’s Healthcare Foundation raises and stewards funds to support the hospital’s equipment needs, facility renewal, innovative research, and compassionate patient care.

Bachelor Of Arts (Ba) (Honours), International Development, Latin American Studies

Consumer Behaviour

A continuing education course focused on the psychological, economic, and sociological factors at play in consumer behaviour and how.

Ontario Graduate Certificate, Fundraising And Volunteer Management

At its core, fundraising is the art and science of selling a feeling. This program focused on persuasive writing, storytelling.