Laura Vroom Email & Phone Number

New York, United States

Greater New York City Area

Cultural Ethnography Research: Twitter• Mapped tribes, influencers and understood content across a host of lifestyle, news, information and cultural events Communications Strategy: Alive Inside Foundation• Created marketing and communications plan• Led marketing analytics• Clarified brand positioning• Created presentation of findings for boardBusiness Intelligence: 500 THz• Assisted with gathering then analyzing qualitative research interviews• Analyzed quantitative research data

New York City

• Collaborated with director of strategy in solving marketing, brand and communications problems• Partnered with clients to ensure mutual understanding, clear communications, and effective results• Presented and assisted development of new business pitches• Spearheaded creation of agency research library, assisted with strategic partnerships, and technology• Supported agency teams with trends, insights and cultural/business intelligenceRESEARCH• Identified insights from quantitative and qualitative data to help guide strategy and direction• Collected and analyzed data to spot trends and provide moment-to-moment business/cultural analysis BRAND• Articulated brand messaging, developed creative briefs, and worked with creative teams to develop appropriate brand guidelines and content• Developed brand positioning and established brand architectures COMMUNICATIONS• Created full communications plans: setting objectives, and then the communications tasks and tactics to achieve them, writing personas and audience journeys• Guided communication channels and content to ensure alignment with brand strategy

Greensboro/Winston-Salem, North Carolina Area

Served as the focal point of all communication between client and agency and between agency departments, managing day-to-day objectives and long-term project goals. • Assisted President with developing and presenting a successful new business pitch• Coordinated a team of web developers, digital strategists and creatives to establish a solid market position for an emerging start-up business• Developed and presented strategic marketing plans for two accounts with Account Director • Wrote multiple creative strategy briefs used effectively by a creative team• Gathered market and research data, participated in ethnographic research and interviews

Master'S Degree, Library And Information Science

Bachelor'S Degree, Advertising