Laura Vroom Email & Phone Number

New York, United States

Greater New York City Area

• Cultural Ethnography Research: Twitter
• Mapped tribes, influencers and understood content across a host of lifestyle, news, information and cultural events Communications Strategy: Alive Inside Foundation
• Created marketing and communications plan
• Led marketing analytics
• Clarified brand positioning
• Created presentation of findings for boardBusiness Intelligence: 500 THz

New York City

• Collaborated with director of strategy in solving marketing, brand and communications problems
• Partnered with clients to ensure mutual understanding, clear communications, and effective results
• Presented and assisted development of new business pitches
• Spearheaded creation of agency research library, assisted with strategic partnerships, and technology
• Supported agency teams with trends, insights and cultural/business intelligenceRESEARCH
• Identified insights from quantitative and qualitative data to help guide strategy and direction

Greensboro/Winston-Salem, North Carolina Area

• Served as the focal point of all communication between client and agency and between agency departments, managing day-to-day objectives and long-term project goals.
• Assisted President with developing and presenting a successful new business pitch
• Coordinated a team of web developers, digital strategists and creatives to establish a solid market position for an emerging start-up business
• Developed and presented strategic marketing plans for two accounts with Account Director
• Wrote multiple creative strategy briefs used effectively by a creative team
• Gathered market and research data, participated in ethnographic research and interviews

Master'S Degree, Library And Information Science

Bachelor'S Degree, Advertising