I have a passion for solving complex business challenges with data-driven marketing strategies. With a consistent, successful track-record of developing and executing integrated brand-building strategies for professional services organizations, I enjoy collaborating with internal stakeholders and business leaders to develop marketing plans that support overall business objectives and drive results. My experience spans across content and thought leadership programs, PR efforts, strategic events, digital marketing and internal and external communication programs. Skills:· Brand strategy and management· Content and collateral development· Creative and graphic design oversight· CRM implementation and management · Event planning and execution· Experience marketing financial products, professional services and SaaS · Go-to-market messaging development· Internal and external communications· Lead generation programs· Marketing plan development and execution· Mentoring / managing marketing professionals and teams· ROI measurement and reporting · Third-party / vendor relationship management
Listed skills include Marketing Communications, Email Marketing, Marketing Strategy, Marketing, and 27 others.