This role included:• Managing all social media communications to book, cancel and amend appointments (Facebook & Instagram).• Proactively creating and developing marketing strategies that will help grow the shampoo club.•Managing all aspects of the Shampoo Club to ensure that customers receive the best advice and product for theirhair every 6 weeks. (Including payment, enquiries, cancellations etc.)• Analysing social media pages and adverts to optimise reach and improve ROI.• Updating and managing all spreadsheets to improve workflow, using Microsoft Office and Google Drive.• Inputting and amending client data accurately whilst booking appointments using bespoke software.• Managing client bookings (face-to-face, over the phone and by email) to create an efficient workflow for allhairstylists.• Effectively answering any customer queries and complaints for the Shampoo Club & salon.• Managing product inventory and stylists’ payroll.

After being promoted to Digital Marketing Manager, I took on extra duties such as:•Leading monthly client meetings.• Updating and creating dynamic on-page copy to build internal and external links, increasing SEO value and building brand awareness.• Managing all clients' social media matters and written content.•Implementing and suggesting new and exciting marketing campaigns to capture new audiences. • Delivering consistent profit growth through high quality traffic and sales conversion using proven methods for organic traffic generation.• Overseeing all online content across both our current and potential client base. •Managing all social media communications and implementing monthly social media campaigns that coincide with the client's budget and objectives. •Developing, producing, distributing and monitoring regular social analytics reports to clients in order to create insights into the efficiency, probability and opportunities for improvement. •Using my knowledge in marketing trends and data to amend strategies and campaigns based upon upcoming events & projects.

Here I was responsible for: • Building and managing social media profiles including Facebook, LinkedIn, Twitter, YouTube and Google.• Improving marketing strategies•Managing all social media communications. •Creating dynamic written & graphic content.•Processing orders via website, email & telephone.• Organising stock and raising purchase orders.•Following out health & safety checks on a weekly basis.•Attending exhibitions, workshops & conferences when required. •Managing the reception area & taking care of visitors. • Designing and sending email marketing campaigns through Mailchimp•Drafting, formating & printing relevant documents.• Creating social media campaigns for upcoming events & projects. •Designing and distributing certificates.I also completed the following qualifications:•Business & Administration Level 2 (Completed 31/12/15)•Digital Media & Social Media Marketing Level 3 (Completed 25/11/17)

This role included:•Serving customers face-to-face and over telephone. •Following out stock checks.•Opening shop, cleaning front of the shop & keeping the fridge stocked. • Taking full responsibility of the till and distributing wages to staff.