Women in sports encounter various disparities as participants, fans, and consumers, necessitating innovative solutions across all sectors of the industry. Laura Waters-Brown is dedicated to bridging these equity gaps through pragmatic and positive changes. In her role as the Founder and CEO of the Waters Brown Innovation Group, a company specializing in pioneering solutions for women athletes, she prioritizes athlete empowerment while advocating for and bolstering autonomy among female athletes.Formerly associated with The Collective® at Wasserman Media Group, a prominent figure in sports, music, entertainment, and culture, Laura led global marketing campaigns to advance gender equality. She cultivated strategic alliances to amplify Wasserman's societal influence and employed data analytics for well-informed decision-making. Furthermore, her leadership in community engagement initiatives sparked essential dialogues on a global scale, underscoring her strategic acumen and unwavering commitment to The Collective's objectives. Notably, in 2022, Laura played a pivotal role in facilitating the safe return of Brittney Griner, who was wrongfully detained abroad, showcasing her dedication to addressing global human rights issues through Wasserman's platform and resources.During her tenure at Wasserman, Laura oversaw relationship management, strategic planning, and project coordination for The Collective Think Tank, a global consortium leveraging academic research to drive advancements for women in sports. She offered strategic counsel to internal Wasserman talent teams while establishing and supervising The Collective's digital presence and outreach.Prior to her time at Wasserman, Laura contributed her expertise at the PGA TOUR, where she monitored digital trends and orchestrated social media campaigns to bolster tournament attendance. Her responsibilities encompassed managing website communications, social media engagement, and digital advertising for THE PLAYERS Championship. Additionally, she served as a Digital Business Coordinator for the Cleveland Browns, overseeing website and social media communications, sponsorship development, and digital revenue generation. Recognized for her adeptness in digital strategies and proficiency across diverse media and social platforms, Laura has earned the respect and trust of her colleagues and teams by enhancing global engagement effectively.An Ohio native, Laura holds a Bachelor's degree in Marketing from South Carolina State University and a MBA and Master's degree in Sport Administration from Ohio University.