At Verto, I spearhead marketing initiatives focused on brand development, positioning, demand generation, and customer advocacy, leading to 22% growth in 2022 and 20% in 2023, with continued progress in 2024. As the sole marketer, I am responsible for defining and executing strategies across the entire marketing funnel. I collaborate with clients on co-marketing opportunities, foster brand affiliation and create cross-selling content. Additionally, I help to organise Verto User Groups that facilitate customer interactions and best practice sharing.I promote customer training and feature updates in the form of webinars and manage PPC, SEO, and design agencies while maintaining strategic partnerships with Microsoft and Gartner. As a key member of the Microsoft ISV coordination team, I played a crucial role in migrating our platform to a Microsoft Teams app, co-ordinating with partners and developing co-marketing assets like case studies that have been published by Microsoft.

As a freelancer, I was tasked with advancing and updating website content by developing Use Cases and industry-specific pages. I built strong relationships with current customers, enabling them to share their digital transformation stories as Case Studies, highlighting their use of the Verto Project management platform.

At OnePlus, I played a pivotal role in shaping the UK PR strategy from its inception. Starting with a small team of three, I contributed significantly to the expansion of our European office to 70 employees, which helped double our global revenue to $1.4 billion in 2017. My collaboration with global teams across China, the US, and Europe ensured alignment on company goals, where I regularly presented key metrics, competitor analysis, and industry news to senior leaders, informing strategic decisions and setting future benchmarks. As the primary contact for journalists, I increased coverage by at least 28% and boosted media attendees by a third at each launch. My efforts in the EU Influencer strategy led to over 50 million YouTube views.In overseeing European PR for product launches and news cycles, I boosted brand awareness and facilitated the recruitment of country-specific PR managers. I forged strong relationships with key media, adeptly understanding their nuances and readerships to effectively convey our messages. My skill in identifying compelling news stories and leading fan events transformed our initiatives from small gatherings to stadium-sized launch events, significantly enhancing user engagement. I also contributed to structuring user community subcultures for better organisation and sustained fandom. Recognised for my outstanding PR results, I was awarded Employee of the Year in 2017.

• Worked directly with and managed the schedules of three of the senior leaders' client development portfolios. • Proactive in new client research, including annual financial data, to create strategic plans that achieve monthly and annual director targets.• Led a project to re-ignite the company values within the organisation using company-wide monthly meetings, incorporating a nomination system and training sessions on how to incorporate the values within client work.• Part of an ongoing knowledge management initiative team that improved internal communication between teams and offices to become more agile, resourceful and efficient.

• Increased pitch win rates by ~20% per month during 2013. • Clarified project briefs to build project teams based on the accurate expertise and developmental needs of the team while confirming commercial viability for the business.

I studied using a Canon EOS 500N. A film camera. I still love using this and although fairly modern in design, the fact that it is analogue allows me to feel I will always have one foot in the film world. Most of the time nowadays I use my compact system camera - the Samsung NX100, which comes with me wherever I go. It provides me with an endless amount of possibilities. I am always learning and develop my skills and styles and experimenting in exciting new areas of photography.

• Working across five accounts, I implemented PR strategies to meet clients’ needs to launch 12 new products and campaigns, which saw increased revenue in every case.• Built strong relationships with clients and journalists.• Prepared and executed events, responsible for collating campaign data and clients’ social media performance data.• Gained experience with a range of PR tools and platforms.