Laura Martin

Laura Martin Email and Phone Number

Founding Member @ THE POWER PAUSE
Copenhagen, DK
Laura Martin's Location
Charlottesville, Virginia, United States, United States
Laura Martin's Contact Details

Laura Martin work email

Laura Martin personal email

n/a
About Laura Martin

Consumer & People Advocate. Champion of Innovation. Brand Builder. Digital pioneer. Creative problem-solver. Not one to be put in a box, I am a whole-brained, creative brand marketer who can drive upstream, big picture strategy, while also obsessing the details of execution. But most of all, I like to solve problems.I have a passion for making people’s lives better, and when I believe that is what I’m doing, I’m pretty determined in my pursuit of the solution. After leaving a successful 13-year career leading Global Digital Brand Marketing at Nike to dedicate myself to my family and pursue some entrepreneurial ambitions on the side, I’m now partnering with bold, visionary people and companies who are looking to reimagine the space they’re in. Currently, I am excited to do that with a legendary CMO who has a vision for a new model of education and mentorship for ambitious people, and have enjoyed challenges such as reimagining and elevating the “mother’s room” experience for breastfeeding working mothers, among other projects. I have always seen my role as a consumer & people advocate, who can use my innovative mindset, creative problem solving and relentless pursuit of excellence to shape experiences that matter. I thrive when I’m challenging the status quo and transforming systems and experiences with people at the heart of it. I believe in always evolving and improving. I am constantly curious and get overly excited about brainstorming. I strongly value honesty, integrity, humility and genuinely nice people. I'd love to connect with you here!

Laura Martin's Current Company Details
THE POWER PAUSE

The Power Pause

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Founding Member
Copenhagen, DK
Employees:
11
Laura Martin Work Experience Details
  • The Power Pause
    Founding Member
    The Power Pause
    Copenhagen, Dk
  • Self-Employed
    Strategic Brand Marketing Consultant And Advisor
    Self-Employed
    Copenhagen, Dk
  • Self-Employed
    Strategic Brand Marketing Consultant & Advisor
    Self-Employed Sep 2023 - Present
    I do my best work with purpose-driven, visionary leaders, from startup to C-suite at major corporations, who are looking for someone to partner with them to build, grow and transform their business and brand. Available as a retained advising resource, for specific project work, or fractional engagements.
  • Mentorship With Musa
    Chief Of Staff & Founding Business Partner
    Mentorship With Musa Sep 2023 - Sep 2024
    Charlottesville, Virginia, United States
    Partnered with my long-time mentor, former boss and legendary CMO, Musa Tariq, to help him maximize and scale his unique gift and passion for mentoring the next generation of talent into a successful business and thriving community.
  • Laura Martin Design Co
    Interior Designer And Business Owner
    Laura Martin Design Co Aug 2018 - Sep 2023
    In 2018, I turned a life-long passion for interior design into a business, providing virtual and in-person residential interior design services ranging from consulting on finishes to overseeing full-scale kitchen renovation projects.
  • Nike
    Sr Director, Global Digital Brand At Nike
    Nike Jun 2015 - Jun 2016
    Portland, Oregon Area
    Senior leader of Nike's Global Digital Brand team, whose job is to own the consumer journey and narrative across all digital touch points including nike.com, apps, social and email, directly overseeing a team of 35.Led multiple high-profile, cross-functional projects that required tremendous influence and relationship building across Nike's complex organization.Helped lead the strategic shift to a "member-first" service-driven approach across Nike's digital channels, including… Show more Senior leader of Nike's Global Digital Brand team, whose job is to own the consumer journey and narrative across all digital touch points including nike.com, apps, social and email, directly overseeing a team of 35.Led multiple high-profile, cross-functional projects that required tremendous influence and relationship building across Nike's complex organization.Helped lead the strategic shift to a "member-first" service-driven approach across Nike's digital channels, including the development of new editorial strategies and capabilities (Nike+ apps) to deliver 1:1 service and marketing at scale. Guided a massive operational evolution as Nike moves into a more personal, service-driven marketer and requires a more efficient, effective and connected global creative process, rooted in digital. Show less
  • Nike
    Director, Global Digital Brand Marketing
    Nike Dec 2012 - May 2015
    Portland, Oregon Area
    Oversaw Global Digital Brand strategy in social media, leading a Global, cross-category team to drive a Center of Excellence for consumer connections through social media and Nike-owned platforms. Included establishing strategic priorities that were then implemented by categories and local markets, delivering social platform best practices and innovation opportunities, identifying and implementing social management tools across 800 users worldwide, driving operational excellence, organizational… Show more Oversaw Global Digital Brand strategy in social media, leading a Global, cross-category team to drive a Center of Excellence for consumer connections through social media and Nike-owned platforms. Included establishing strategic priorities that were then implemented by categories and local markets, delivering social platform best practices and innovation opportunities, identifying and implementing social management tools across 800 users worldwide, driving operational excellence, organizational planning, and evangelizing digital within Nike. Show less
  • Nike
    Global Digital Brand Relationship Lead
    Nike Oct 2011 - Dec 2012
    Portland, Oregon Area
    Drove Global strategy focused on building consumer relationships through our social communities, partnering across the Nike business units and categories. Helped Nike redefine the role of social media for the brand from a push-only, mass media channel to a pull model, built on best-in-class service to consumers via a 1:1, personal connection with the brand. Launched @NikeSupport and Nike's social service strategy in partnership with our Consumer Service team, which earned the industry… Show more Drove Global strategy focused on building consumer relationships through our social communities, partnering across the Nike business units and categories. Helped Nike redefine the role of social media for the brand from a push-only, mass media channel to a pull model, built on best-in-class service to consumers via a 1:1, personal connection with the brand. Launched @NikeSupport and Nike's social service strategy in partnership with our Consumer Service team, which earned the industry reputation as Gold Standard for consumer support in social media. Show less
  • Nike
    Global Digital Brand Lead -- Nike Running
    Nike Sep 2010 - Oct 2011
    Portland, Oregon Area
    Lead global digital communication strategy and execution for the running consumer, overseeing 50+ markets across all digital platforms and consumer touchpoints.
  • Nike
    Brand Connections Digital Lead: Nike Canada
    Nike Sep 2009 - Nov 2010
    Toronto, Canada Area
    Led all digital brand connections for Nike Canada, specifically focusing on Hockey and the 2010 Winter Olympics. Created Nike's first consumer-generated, real-time OOH projections in the heart of Vancouver, while also leading daily digital content production during the 2010 Winter Olympics.
  • Nike
    Advertising And Digital Manager: Men'S Athletic Training And Field Sports
    Nike Jun 2008 - Sep 2009
    Portland, Oregon Area
    Led Nike's most important brand campaign for the year via a multi-media, Tier 1 ad campaign to launch Nike Pro Combat apparel. Awarded 2009 Gold Clio, Interactive, for "Head 2 Head" application on nikefootball.com, a tool for high school football players to compare their stats with cross-town rivals or NFL Pros.
  • Nike
    Us Brand Advertising And Digital Manager: Soccer
    Nike Aug 2007 - Jul 2008
  • Nike
    Us Brand Digital Producer: Soccer
    Nike Apr 2006 - Aug 2007
    Portland, Oregon Area
    Drove execution of 2006 Men's World Cup experience, including developing Nike's first-ever digital influencer program to drive activity on the Nike + Google "Joga.com" social soccer network.Spearheaded Nike's approach to connect with teen female athletes through the delivery of a year-long 2007 Women's World Cup digital experience across web, content, and social media, including launching an incredibly vibrant Facebook community (in its early years) that connected high school athletes… Show more Drove execution of 2006 Men's World Cup experience, including developing Nike's first-ever digital influencer program to drive activity on the Nike + Google "Joga.com" social soccer network.Spearheaded Nike's approach to connect with teen female athletes through the delivery of a year-long 2007 Women's World Cup digital experience across web, content, and social media, including launching an incredibly vibrant Facebook community (in its early years) that connected high school athletes with the Women's National Team themselves, and producing 20+ videos with the WNT, giving teen athletes an authentic glimpse into the player's lives. Show less
  • Nike
    Us Brand Marketing Specialist: Digital Commerce (Crm / Email Marketing)
    Nike Apr 2005 - Mar 2006
    Portland, Oregon Area
    Established consumer retention plans across Nike digital and direct channels, focusing on email and relationship / retention marketing.
  • Nike
    Global Brand Marketing Specialist: Nike Id
    Nike Oct 2003 - Apr 2005
    Portland, Oregon Area
    Managed first-ever in-store NIKEiD experience in LA in '04 and supported the '05 launch of the 255 Elizabeth Street NIKEiD influencer space / concept store in NYC.
  • Nike
    Us Strategic Accounts Brand Marketing Intern
    Nike Jun 2003 - Sep 2003
    Portland, Oregon, United States
    Competed with over 40 other highly qualified student athletes at the University of Miami to get the one internship at my dream company, where I worked on advertising and marketing projects for Nike's key strategic accounts team. Fell in love with Nike and refused to leave.

Laura Martin Skills

Digital Marketing Sports Marketing Social Media Marketing Email Marketing Advertising Social Networking Integrated Marketing Brand Development Social Media Brand Management Crm Creative Direction Digital Strategy

Laura Martin Education Details

Frequently Asked Questions about Laura Martin

What company does Laura Martin work for?

Laura Martin works for The Power Pause

What is Laura Martin's role at the current company?

Laura Martin's current role is Founding Member.

What is Laura Martin's email address?

Laura Martin's email address is la****@****ike.com

What is Laura Martin's direct phone number?

Laura Martin's direct phone number is +150329*****

What schools did Laura Martin attend?

Laura Martin attended University Of Miami.

What skills is Laura Martin known for?

Laura Martin has skills like Digital Marketing, Sports Marketing, Social Media Marketing, Email Marketing, Advertising, Social Networking, Integrated Marketing, Brand Development, Social Media, Brand Management, Crm, Creative Direction.

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