Laura Weingarten Ferguson Email & Phone Number

Austin, Texas, United States

• Promote and increase brand awareness of the Archer Center through the direction, creation, and execution of marketing and digital content• Compose concise copy, news articles, and press releases for Archer Center website• Support the Archer Center staff, Advisory Board and Alumni Association in communications and marketing-related projects such as presentations, scripts, speeches, branding materials and social media. • Create, implement and coordinate comprehensive social media strategy across all Archer Center operations including Facebook, Instagram, Twitter and LinkedIn. • Produce e-newsletters for alumni, donors and supporters of Archer Center. • Drive content and administration of AFAA Connect, the Archer Center’s online alumni networking platform.

Austin, Texas Area

• Plan and execute Reading Round-Up, an annual summer reading program that connects hundreds of first-year students with distinguished faculty for book discussions• Oversee recruitment, marketing, and student advising for the Archer Fellowship Program, a semester-long experience that sends highly accomplished students to Washington, D.C. • Create print and web-based promotional materials for the School of Undergraduate Studies’ twelve program areas to increase awareness and market resources to current and prospective students • Write and edit concise copy, news articles, and press releases for website• Oversee multiple programs’ social media channels including Facebook and Twitter• Produce monthly development e-newsletter sent to donors and friends of the school• Drive content and administration of Wayfinder, an interactive major and career exploration website

Austin, Texas Area

• Counseled students on common academic challenges such as study strategies, reading comprehension, motivation, and time management• Supervised and trained staff of student assistants to lead workshops on academic skills• Conducted pre-semester training for students on workshop content, presentation techniques, and group facilitation skills while providing ongoing support in weekly meetings• Delivered study strategies workshops with content tailored to audience’s needs• Managed center’s participation in new student orientation• Directed communications efforts for the center which included print materials, social media channels, and web content

The University Of Texas At Austin

• Provided career counseling for undergraduate and graduate students on career and major exploration, internship search strategies, resume help, and graduate school planning• Administered and interpreted Myers-Briggs Type Indicator (MBTI) and Strong Interest Inventory (SII) in group workshops and individual counseling appointments• Supervised staff of student assistants to lead workshops on academic and career topics• Developed new workshops to address career and academic questions• Directed communications efforts for the center which included print materials, social media channels, and web content

• Co-instructed a 16-week, 1-credit course designed to help undergraduate students develop skills and personal insight needed to explore majors and careers• Instructed two online career courses through the University of Missouri’s Center for Distance Learning and Independent Study for college students and adult learners• Led weekly training sessions for new paraprofessional staff and coordinated guest speakers• Advised students, alumni, and community members on career questions and concerns• Administered and interpreted career assessments including Self-Directed Search, ACT Discover and StrengthsFinder

- Advised undeclared and pre-communication undergraduate students about academic policies, degree requirements, and application of academic coursework to major and career interests

M.Ed, Counseling Psychology

Activities and Societies: Graduate Student Network

B.S., Human Development And Family Studies

Activities and Societies: Madison Review Literary Magazine (Editor), Canvas Literary Magazine, Career Development Association