Brand, Agency, and Venture Partnerships

BMW NetflixSpotify x Nicorette Spotify Soundboard for Creatives Cannes Lions 2021 Global Network of the Year

Adweek Creative 100 FridaMom • Stream of LactationAlaska Airlines • Safety Dance Surfline & Alaska Airlines • Swell Deals Method Home • There's Good Inside Everlane • Any Wear, Anywhere Charles Schwab • Carl, We Just Lowered the Cost of Investing. Again.Method Home, Nordstrom, Adobe, Alaska Airlines, Virgin America, Cupcake Wines, Muscle Milk, Charles Schwab, Alaska Airlines Global Partner, Everlane, FridaMom, The Wine Group, ConvertKit, Adobe

Venables Bell and PartnersDesign, Brand Identity, Brand Identity Implementation

standardblack.comContributed substantially to recognition of Standard Time (2012 revenue: $2.25 million) by Ad Age as Small Agency of the Year 2013 (Gold; 1-10) attributable largely to Stila Cosmetics campaign and CVS Pharmacy What’s Your Deal. Set up successful pitches to Starbucks, Old Navy, the Gap and Dockers. Managing creative staff of 7 and as many as10 vendors per campaign.For Stila Cosmetics• Concepted, pitched and executed global rebranding that generated 10+% quarterly revenue increases for more than a year.• Coined rebranding tagline “Makeup Your Own Rules” and gave Stila manifesto a makeover, empowering women to forge their own future through beauty, artistry and trend immersion – transformed consumer perception of brand.• Established presence at New York Fashion Week (with Victoria Beckham, Alice and Olivia, David Koma). Championed Stila Kiss Cam Experience, proudly sponsored by the Los Angeles Lakers.For CVS/pharmacy• Gained 360-degree perspective on client service• Orchestrated TV spot/video featuring Joan Rivers, Nick Cannon and George Hamilton – clip racked up 3MM+ views, serving as primary driver of consumers to circular signup.• Coverage of campaign included: “CVS’s new #WhatsYourDeal campaign would make Don Draper green with envy” (Suburban Turmoil) For Too Faced Cosmetics• Stila campaign earned opportunity to pitch Too Faced. Developed brand aesthetic and relaunched website, designing structure and shepherding team of 3 on backend build, to redefine user experience. Created brand style guide; marshaling 2 copywriters on reinvention of mission statement. Overseeing product photography.

For razors-by-mail phenom Dollar Shave Club, collaborated with founder Michael Dubin and VC firm on brand identity for launch promo video starring Dubin (and guy in bear suit) that scored 25 million views.http://www.youtube.com/watch?v=ZUG9qYTJMsI

Joined accounts team in development and delivery of pitches including HBO, AMC, MTV, Food Network, A&E and Oxygen. • As part of continuous 3-year tenure on Activision’s “Call of Duty” franchise, concepted graphic content for “Call of Duty: Black Ops” – video game exceeded $1 billion in worldwide sales in first 6 weeks.• Art directed amNew York cover advancing premiere of Oxygen’s “Running Russell Simmons.”