Laura Alexander Wittig Email & Phone Number

Seattle, WA, US

- Founded Wildwoven (formerly Kindthing), a sustainable pajama brand, strategically positioned to address consumer demand for eco-friendly products, demonstrating a commitment to sustainability and market insight.- Developed and implemented innovative sustainability initiatives within Wildwoven's product development and marketing strategies, showcasing a.

Seattle, Washington, US

As Founder & CEO of Brightly, I've cultivated a thriving community-driven lifestyle brand dedicated to empowering conscious consumers worldwide. Leading with a vision for sustainability and innovation, I've spearheaded the growth of Brightly from inception to its current prominence, reaching millions of millennial and Gen Z women daily.Key Achievements.

Seattle, Washington, US

- Spearheaded and hosted the Good Together Podcast, recognized as the #1 Eco-consumer podcast, showcasing thought leadership in sustainability and consumer-focused issues.- Amplified sustainability initiatives and consumer-centric strategies through engaging discussions, establishing myself as the foremost voice for conscious consumers and sustainability.

Seattle, Washington, US

Santa Monica, California, US

Brightly was part of the Yellow Accelerator by Snap, Inc., focused on honing our content to appeal to Gen Z consumers.

San Jose, CA, US

- Led product direction at Adobe Spark, focusing on digital storytelling and information sharing, highlighting your experience in product management and innovation.- Managed Agile product development processes, working with cross-functional stakeholders to achieve user acquisition and retention goals.

Neuilly Sur Seine, Ile De France, FR

• Lead product direction for Sephora’s Community group, focusing on the intersection between social media and shopping. Product launch lead to over 800k signups in 2 months.
• Managed Agile product development process across mobile (iOS, Android) and core platform (mobile web, desktop experiences) in partnership with Engineering team and utilized JIRA system to manage technical stories +.
• Designed and lead product benchmarking + competitive analysis process for new social shopping initiative on Sephora.com. Primary goal of process was to understand Sephora’s market position and how to continually engage.
• Converted user research and analysis into detailed product requirement documents with accompanying wireframes and user journeys that showcased product vision and strategy
• Maintained cross-functional relationships across the company and achieved consensus on product direction

Mountain View, CA, US

• Lead an initiative that was directly responsible for helping millions of Google users access crisis hotlines on Search in emergency situations.
• Managed launch calendar, stakeholder communications, overall program strategy and complex roadmap for Social Impact (Hotline) OneBox program, which allows millions of at-risk Google users to access crisis hotlines in.
• Created product vision, roadmap, and specifications; crafts PRDs and UX wireframes for new product changes.
• Analyzed quantitative and qualitative data to prioritize programs based on overall user impact
• Engaged in user-driven storytelling: creates user personas to drive product direction
• Translated complex technology policies and concepts into user-facing campaigns and communications relating to child safety, drug awareness, general online safety, and user protection on behalf of Google’s Trust &.

Seattle, WA, US

• Responsible for strategy and execution of marketing channels and product direction for Amazon Fashion email program, developing plans to increase customer engagement and sales via the email channel.
• Grew email channel by triple digits YoY, optimizing and increasing metrics such overall product sales, open rates, click rates and revenue, while decreasing opt-out rates by developing and utilizing targeting best.
• Product Manager for Amazon Fashion Email Template Overhaul: Developed and implemented first-ever mobile-responsive email templates for program. Scoped and wireframed potential user experiences, managed outside agency.
• Developed user personas to power complex customer segmentation strategy for marketing channel
• Managed email calendar, partnered with buying, creative, and marketing teams in planning process to drive year over year increases in the email program.

Seattle, WA, US

• Executed email strategy for Amazon Fashion email channel, conducted A/B testing, lead creative reviews with stakeholders regarding content, maintained targeting database

• Utilized front-end development skills to create mobile-responsive websites, powered by HTML5 and various content management systems (Wordpress, Shopify, etc.) Designed brand identities and strategies, logos, original.
• Produced web graphics, product marketing content and managed social media for Lulu & Georgia, an ecommerce home décor site
• Wrote design/lifestyle blog posts, created graphics and layouts, photography, event planning, and project management for Coco + Kelley.
• Wrote fashion and lifestyle pieces for StyleCaster, Style Alternative, Charleston City Paper, and other clients

Bachelor Of Arts (B.A.), Multimedia Journalism; Government

Product Management

Advanced Web And Interaction Design

Multi-Device Ux: Designing The Whole Experience

Axure For User Experience