Laura Tang Email & Phone Number

San Jose, Ca, Us

Mountain View, California, Us

Mountain View, Ca, Us

Redwood City, California, Us

Lehi, Utah, Us

- Built 2019 photo cards strategy including pricing, promotions, and product design to increase cards revenue by 300% - Increasing product offering, implementing new pricing structure and new promotions strategy, and maintaining gross margins after discount- Stay up-to-date on customer needs/behavior and competitive landscape - Partner closely with Voice of the People team to learn why people buy cards, how they use their photos, and how our product can better serve their needs - Record and analyze competitors’ card pricing, promotions, and product on weekly basis - Review user event data from the app and sales/revenue data to look at customer behavior and photo card performance- Work closely with PMs, finance, operations, development, and support to build cards product story, ensure smooth launch of new occasions, and improve user flow in the app- Own go-to-market plan and oversee development of customer-facing marketing assets including emails, ads, banners, and social media posts/stories- Partner with BD to push photo cards to existing and prospective external partners to close design deals and secure cross-brand marketing support

Lehi, Utah, Us

- Improved new customer repurchase rate by 18% and average revenue by 8% with new automated 30-day email journey- Launched website modal for email opt-in and A/B tested offers and time delay; increased sign up conversion on homepage from 3.59% to 12.63% - Increased click through rate by 106% by showing users’ own photos and photo books and worked with development team to implement dynamic, personalized content- Managed email program including lifecycle, one-time marketing campaigns, and transactional emails and maintained email list of over one million customers- Created test plans and continually optimized emails by A/B testing send times, subject lines, imagery, CTA buttons, messaging, and use of preheaders- Owned go-to-market email campaigns for new photo book features, cover designs, new photo cards, and new app features/improvements- Oversaw implementation of new email service provider and worked cross-functionally to ensure smooth transition of data APIs, marketing templates, and automated journeys- Launched and managed Push Notifications and reactivated 9% of users who had not opened the app in over 90 days

South Jordan, Utah, Us

- Managed email and website marketing strategy and executionEMAIL- Created email strategy for product launches, weekly promotions, new customer education, and customer repurchase journeys - Wrote all email briefs, held kick off meetings with creative team to go over objectives, reviewed all creative, QA’d programming, and launched email campaigns- Partnered with user research and product managers to create product stories and ensure emails were addressing customers’ needs and behaviors- Increased email segmentation based on machine usage, product categories, customer lifecycle, and email engagement- Implemented automated journeys to onboard new customers and increase repurchase rate of existing customers including welcome series, cart abandonment, and product education- Partnered with dev team to troubleshoot database API issues and make sure user events were correctly reflected in the database- Worked with programmers to implement coding in html (vs. image-based emails) and responsive templates- Built KPI dashboard to track sends, bounces, open rate, click rate, revenue, and unsubscribes and distributed key learnings to exec team on weekly basisSITE- Managed site funnel and ran A/B tests to optimize flow from homepage to checkout- Created site calendar and strategy to define content on new product landing pages, updates to homepage and landing page heroes, and up-sell and cross-sell banners on category pages- Analyzed user data to find that >60% of homepage traffic was new visitors and led full site refresh to tailor site and conversion funnel for new customers- Wrote briefs for all site changes and updates and oversaw execution from kick off to deployment- Managed two direct reports in charge of SEO, SEM, Remarketing, Display, and Email

San Jose, Ca, Us

- Managed site merchandising and marketing, including new landing page creation and updates, promotional campaigns, homepage marquees, and content stories- Developed site drive times based on seasonality of orders, revenue and browsing behavior - Partnered with PMs, Merchandising, and Marketing to create go-to-market strategies- Oversaw execution of A/B testing: provided objectives, QA’d creative, and analyzed results - Created Daily Conversion Tracker to monitor site conversion and provided weekly takeaways and conversion summary for General Manager and VP of eCommerce - Managed one direct report focused on visual merchandising on category thumbnail pages

San Jose, Ca, Us

- Managed site messaging, merchandising and creative assets for wedding brand core site - Developed site strategy with key drive times to align site with business objectives - Led quarterly and monthly Site/Merchandising/Marketing meeting to align channel initiatives- Tracked weekly site KPIs with Google Analytics and Omniture and reported findings to General Managers

Bachelor Of Science, Business Administration

Bachelor Of Arts, Media Studies

Education record