Laura Galindo Email & Phone Number

Chicago, Il, Us

Picture The Process utilizes the power of visual tools in overcoming literacy and language barriers. Utilizing digital images and icon based language helps close the literacy comprehension gap for today’s learners. This visual processing tool allows instructors and students to create visual guides for navigating task-based learning in the classroom and workplace.

Quincy, Massachusetts, Us

Product strategy and architecture for transitioning the platform from a web/react hybrid to a native app, creating a new experience for six major grocery chains. Helped establish a 6-member UX team, driving growth that resulted in 40% of purchases now being made through the app. ● Established new iOS/Android patterns, prototypes, a design system, and navigation flows, conducting user testing to improve usability and align with business objectives. Created an adaptable system for 6 brands, shifting sales from web to mobile, now 40% of total sales.● Created a best-in-class grocery pickup experience, increasing adoption by 27%. Facilitated cross-departmental communication by conducting a service blueprint, collaborating with various teams, and using different design methods and workshops to achieve the lowest pickup times in the grocery industry at under 2 minutes.● Managed and implemented cross-functional strategy and guidelines to ensure ADA WCAG AA compliance: Led the development and execution of a comprehensive strategy to ensure our app met ADA WCAG AA standards. This included conducting workshops and lunch-and-learn sessions on inclusive design, educating 4 scrum teams on best practices for accessibility. I created actionable tickets to address major accessibility limitations across critical paths of the app and established workflows to integrate these practices into our development process. ● Leveraged data-driven insights with an agile approach: Analyzed user research and app metrics to inform design decisions, driving measurable improvements in usability and engagement. Focused on developing innovative app features while adapting to changing project requirements, maintaining an agile mindset. Reduced design iteration cycles, resulting in faster development timelines and successful outcomes for the organization and customers.

Chicago, Illinois, Us

Led the design of the ParkWhiz app, prioritizing a user-first approach that significantly enhanced usability for parking experiences. The app became the #1 Parking App, featured by Apple and highlighted at WWDC 2020. The redesign launch increased app ratings from 3.7 to 4.9 and boosted bookings by 7% on Android and 6.9% on iOS within four weeks, achieving over 4 million downloads. ● Served as the primary designer for multiple shipped projects, catering to government, enterprise, and consumer customers, including Parken Plus in partnership with Porsche, where I defined iOs and Android app design standards. This project received huge app engagement of over 150,000 users in the first month and customer satisfaction rating of 75%, based on post-launch surveys. ● Collaborated closely with cross-functional teams, including Waze, Uber, Lyft, Avis, and Apple CarPlay & Android Auto, to integrate parking services. This collaboration led to a 18% increase in user acquisition and a 35% boost in daily active users. ● Developed and maintained a robust design system that ensured consistency across all platforms, including APIs, widgets, and the broader parking platform. The implementation of this design system reduced development time by 20% and decreased design inconsistencies by 30%. ● Launched and continuously evolved Arrive's suite of products, including desktop, web, mobile, and in-dash platforms. Ensured that every design decision contributed to a larger, long-term plan and connected with broader team and company objectives. ● Skilled in planning and scoping work that aligns with long-term strategic goals. Known for diving deep into complex problems, increasing in efficiency and drop-off rates.

Chicago, Il, Us

Contributed to the launch of Lowe's Iris smart home app. Created prototypes and high-fidelity designs for core app screens and components for both iOs and Android. Enabled users to manage, monitor, and maintain their smart home globally, contributing to over 500,000 downloads.● Designed seamless interactions and user-centered onboarding, device connectivity, and walkthrough experiences, significantly improving engagement by 30% and increasing app store ratings by 7%. Beat industry benchmarks in user retention and onboarding completion rates. ● Collaborated closely with cross-functional teams: Worked with engineering, product, backend and marketing teams to ensure cohesive and efficient design implementation, minimizing rework across platforms. Enhanced Bluetooth pairing flows through user testing, reducing drop-off rates by 20%.● Effectively communicated intricate design strategies to non-technical team members, ensuring clear understanding and strong collaboration. Developed a comprehensive design language, including style guides and reusable components, consistent with the brand's identity.● Leveraged data-driven insights with an agile approach: Analyzed user research and metrics to inform design decisions, driving measurable improvements in usability and engagement. Focused on developing innovative app features while adapting to changing project requirements, maintaining an agile mindset. Reduced design iteration cycles, resulting in faster development timelines and successful demo outcomes for government and enterprise customers.

Chicago, Illinois, Us

Boston, Ma, Us

Led UX and UI design for Dodge.com special edition and standard lineup vehicle launches, collaborating closely with stakeholders on design systems and photography.Directed a large e-commerce overhaul for Tire Rack, redefining tire selection UI/UX for checkout flows and complex tire packages.

New York, Ny, Us

Contribute in strategy, design & creation of Out-Of-Home interactive touchscreen campaigns. Helped Architect and plan an interface for a nationwide network of Touchscreen displays located around Chicago, NYC and Miami. Involved in the ideation of engaging forms of interaction for Touchscreen displays. Application UI design for News, Dining, Events, and wayfinding for several mayor malls and museums. Worked directly with Clients & vendors to create custom touchscreen applications including surface table, mobile and ipad apps. Most Notable, worked with Groupon to develop touchscreen application available in kioks nationwide.

__Worked with several different agencies in Chicago including Colossal Squid, Ignition Network, Fusion92 and Brella Productions.___ Created designs for different clients such as Regions Bank, Abbott Laboratories, Discover Network, Diners Club International, and Chirp. __Created designs that accurately communicate the given campaign's objective.__Create presentations that clearly communicated ideas and initiatives for these various clients. Efficiently managed time according to multiple deadlines

* Design and develop Flash experiences, microsites, viral campaigns and interactive applications for a variety of clients including Craftsman, Diehard Eureka and Gladiator.* Develop site wireframes, mockups, Flash-based prototypes and XML-based web applications.* Collaborate with account and other interactive team members to strategically execute and prioritize multiple projects simultaneously while meeting strict deadlines.* Implement Omniture Web Analytics tracking.* Other work included, the design and full integration of online campaigns through the use of HTML emails, Flash banners with Pointroll, as well as audio and video components.

Bfa, Graphic Design

Associate Of Arts - Aa, Graphic Design