Yang Hui Email & Phone Number

Singapore

Dewha is Singapore's Premium Skincare brand that came to life in mid-2020 with a team of skin-and-health-obsessed working ladies bringing the best skincare in the market. Duties: 1, Oversee and optimize the day-to-day operations of all e-commerce platforms. Collaborate with external enablers and internal cross-functional teams, such as marketing, and customer service, to ensure a seamless online shopping experience for our customers. Monitor key performance metrics, analyze data, and implement strategies to improve traffic, conversion rates, and sales. Enhance the user experience by continuously optimizing design, membership programs, and content. Stay updated on industry trends and emerging technologies to identify opportunities for innovation and growth. 2, Lead and oversee the product development team to ensure the company's product projects are completed on time, within quality standards, and within budget. In charge of formulating product development strategies, plans, and objectives, and overseeing the comprehensive execution of projects. Collaborate with cross-functional teams, including marketing, engineering, design, and manufacturing, to ensure products move seamlessly from concept to market launch. Responsible for evaluating market trends, customer feedback, and competitive analysis to inform product development decisions. 3, Ensure a seamless and cost-efficient supply chain operation that meets the company's strategic goals. Responsible for overseeing and optimizing the end-to-end supply chain processes to ensure the efficient flow of goods and services within our organization. Manage inventory levels, monitor supplier performance, and implement strategies to minimize lead times while maintaining product quality. Continuous process improvement initiatives to enhance supply chain efficiency and adapt to market fluctuations.

Singapore

Achievements1, Being re-positioned the new business model, I led the company with more vitality, better development prospects at a higher value-added vision.2, Promo more 2B business cooperation & opportunities, such as integrating branded cosmetics suppliers, entrepreneurs in the beauty industry as well as laboratories, which underpinned the foundation of business development.3, Expand the scopes of products and their respective logistics solutions, which realized the platform operating at a lower cost.

Singapore

SCI is the leading software-enabled digital commerce optimiser in Asia. Headquartered in Singapore, it has unique capabilities to cover the accelerating cross-border e-commerce trade routes between China and six countries in ASEAN and intra-ASEAN.Duties: 1, Gain more traffic, voice and ROI in digital channels which are Facebook, Ins, Google to e-commerce shops for our brand clients 2, Oversee digital media campaign planning and execution 3, Collaborate with brand client led KOL seeding campaign 4, Develop effective livestream programme by working with cross-functional teams (commercial, operation team，customer service ) 5, Build and manage social communities which is FB group and WeChat group to help brand clients to gain more customers and revenue. 6, Tiktok KOL and accounts operation which include short video production, KOL collaboration, certification of official account and challenge campaign.

South East, Singapore

Emicakes Pte. Ltd. is a cake company with 25 years history in Singapore. It focus on production and sales in Durian cake. It has 10 shops and sell cakes in all commerce channel. I was responsible for product development, promotion strategy and planning for all channels, and social media marketing.Duties:1.To maintain and to promote the brand image of the company. 2.To analyze the competitive environment and competitor, as well as seeking for business opportunity.3.To involve in product innovation and development.4.To plan and implement Online sales promotional activities5.To manage online community account and implement Email marketing strategy.

Guangdong China

Duties:1. Responsible for P&M biscuit&cake business. Manage brand and business development, and Searching more opportunities of business development. 2. Brand&Business develop strategy, Brand tactics planning and implementation.3. Product opportunity analysis, tactics analysis.4. Product renovation& innovation, reorganize structure. Develop new product, and make launch new product smoothly. 5. Make deeply research for consumer insight, find effective way to communicate with consumer. 6. ATL&BTL full year planning, implementation,assessment and review7. Annual sales target setting and PFME estimation&Control8.Evaluation on the gross and net profit monthly, quarterly and yearly: To ensure meeting the interim and long term objectives, I adjusted planning based on the reflection of the market share.

Guangzhou China

Duties: 1.In charge of Dove and M&M’s, the 2 key brands of the company, and their respective marketing activities in the south, I monitored their promotional activities implementation, expanded their market share by tailor-made different promotional activities in various areas. 2. In charge of promoter programs in the south region, I planned for the manpower input for the ultimate result of the promotional activities, set effective policies and ensured the activities keeping abreast of the policy set by the headquarters, and coordinated as well as facilitated the implementation of promotional projects carried out by the subcontractors. 3. Take care of marketing process management in the south region, I set the policy on the collaboration of all internal marketing activities and tasks, in view of successful implementation among the departments. 4. In charge of big events, like peak seasons boosting program for 2011-2012, I managed the whole project planning and budget allocation, implemented down to sub-tasks, in order to maximize the output. 5. Oversee the TP&CP costs in south region, I reviewed the timely analyzed data with all regional managers and adjusted the resources input direction. 6. Analyze the market share, explore the business opportunities, set strategy and direction as well as planned for resources required for the regular promotional activities.

Wuhan China

Duties：1. In charge of the planning and implementation, as well as the control and evaluation of all online and offline branding activities for the region of Hubei, Hunan and Jiangxi. 2. Set the short-term, interim and long-term strategies together with the Marketing Director. Launched products and brand promotions via the concentric strategy, we allocated the resources appropriately and monitored the budget closely. 3. In view of maximizing the effectiveness, I worked with the Marketing Director to set the strategy for the yearly media promotion as well as bargained for the most favourable contract terms for the company. 4. Fully implemented and monitored all off-line promotional activities, including the launching of all promotional events, setting a tracking system to monitor the performance of the media and agency, analyzing the brand and marketing activities and ongoing improvement on the effective branding activities. 5. Preparation of the New Product: Carried out feasibility study, from market demand analysis, and business opportunity, to profitability forecasting. Product Development: Facilitated the R&D department on the taste modification and coordinated A4 advertising media on the packaging, according to the strategy of the new product. Launching: Set strategies on pricing, channels, online and offline promotion as well as set the sales promotional plans. 6. Evaluation of the gross and net profit monthly, quarterly and yearly: To ensure meeting the interim and long-term objectives, I adjusted planning based on the reflection of the market share.

Executive Education, Digital Marketing, A

Bachelor'S Degree, Economics, Excellent. A Grade.

Activities and Societies: Arts Department I have been serving as the Vice President of the Arts Department at the university from the 1st.