Laura Y. Email & Phone Number

Denver, Colorado, United States

Shanghai, China

• Product manager of a flash sale channel. Performed product function iteration, product data analyzing, promotional merchandise investment and promotional marketing activities.o Wrote PRDs and worked with engineering.
• Led a team to execute an integrated marketing project, launched 30+ campaigns, yielding a 50% increase in revenue.o Monitor and analyze campaign performance and adjust strategies as needed to maximize ROI and achieve.

Shanghai, China

• Managed the credit card feature on the mobile app, overseeing account management and bill payment functionalities.
• Launched the company’s first credit card community from inception, enhancing user retention by 10% -MAU and visit frequency.oDeveloped initial PRDs, conducted research on online forums, and supervised policies.
• Launched new user features such as specific pages and bill-cutting function, achieving a 20% reduction in new user activation costs and a 15% increase in activation rate.

Shanghai, China

• Successfully anticipated an emerging trend, leading to a campaign that garnered millions of views within two weeks.--Employed 5W model for in-depth data analysis of trending content, identifying key characteristics.
• Created a filter that reached the top users and resulted in a million user-shot videos with it.oExecuted a thorough analysis of the attributes associated with top-performing filters and their creators. Leveraged.

Shanghai City, China

• Formulated Key Account team strategies and orchestrated traffic operations.
• Devised a comprehensive group traffic resource strategy to empower merchants.
• Managed 10+ food and beverage brands (including McDonald's, Burger King, Haagen-Dazs).
• Strategically planned online and offline promotional campaigns, significantly boosting the adoption of offline Alipay payments.

Shanghai

• Product manager of three homepage sections, wrote PRDs, BRDs to define the product.
• Conducted the redesign and optimization of those product functions, budget allocation as well as event planning and execution.
• Achieved significant daily order volume increase on the flash sale channel, while cutting subsidy costs by 75%.--Analyzed the relationship among price, sales, and traffic weekly to decide the discount price of flash.

Master'S Degree, Business Analytics, 4.0

Master'S Degree, Communication

Exchange Student, Programs In Digital Content &Technologies

Activities and Societies: Programs in Digital Content &Technologies  Major in Introduction to Social Media