Laura Guy Email & Phone Number

Rahway, New Jersey, US

Laura has an extensive understanding of the North America animal health business and a strong background in L&D, having come from a previous role in academia. Laura has been instrumental in supporting the U.S. Livestock business for four years. During the past year, she has focused her attention on serving the Cattle Team, while also seamlessly co-leading.

Rahway, New Jersey, US

• Founder, developer, and implementer of strategic plans, communication strategies, budgets, and full operational management for contracted client services.
• Created and produced advertisements, trade show banners, t-shirt designs and signage from concept through completion.
• Researched, designed and produced proposal covers and spines.
• Successfully created and maintained web pages; utilizing HTML and CSS.
• Recognized as professional photographer of high-quality images for both print and internet distribution.

Garden City, KS, US

• Led two media outlets; managed staff, partnered with upper administration, and ensured HR and finance protocols were met.
• Served as instructor and developer of curriculum of multiple courses; Publication Management, News Writing, News Editing, Graphic Design, Digital Photography I & II, Public Speaking, Interpersonal Communication, and.
• Served on multiple committees and acted as chair of the Faculty Senate and Faculty Contract Negations Committees.
• Instrumental in the development and implementation of media sales matrix, manuals, and training modules.
• Successfully oversaw $75,000 yearly budget.
• Co-developer of campus-side strategic planning and policy writing.

Hays, KS, US

• Taught multiple courses in Fundamentals of Oral communication and Desktop Publishing.
• Served as research assistant to professors, managed incoming and outgoing phone calls, proctored exams, and graded assignments.
• Assisted with planning and coordination of logistics and materials for department and committee meetings and staff events.
• Successfully developed, wrote, and published research articles.
• Chartered the Beta Omega chapter of a national communication honor society; served as president.
• Selected to greet visitors, VIPs, vendors, and to interview candidates.

• Developed and implemented graphics for publishing and marketing.
• Ensured the update and maintenance of the graphics library.
• Responsible for training designers on computer graphic design programs; Quark Xpress, Adobe Pagemaker, Adobe Illustrator, and Adobe Photoshop.
• Created production ready graphics.
• Successfully generated computer graphics; utilized page-layout software, graphic elements, and photography.

• Served as account manager of strategy and campaign development for small business and political clients.
• Charged with media purchasing for all media outlets, including preparation of logistics and led client meetings.
• Oversaw the management of project schedules, progress reports, and internal and external creative reviews.
• Executed strategic positioning by identifying needs and challenges to provide solutions-oriented campaign themes.
• Partnered with sales and marketing managers to determine branding, product positioning, and media messages.
• Effectively created effective key messaging; utilized language, graphics, and marketing collateral.

Dodge City, US

• Responsible for the investigation, tracking, and reporting of sales forecasts.
• Charged with the research and design of sales proposals.
• Cultivated effective partnerships with the art department, marketing, sales, and customer support staff.

• Led the day-to-day sales and promotion operations for the newspaper; managed 6 to 8 sales representatives.
• Created and implemented a comprehensive sales manual and training materials.
• Instrumental in the design of advertisements from concept through completion.

Executive Education, Future Of Learning Forum

M.S. Communication Studies (Abt), Communication Studies

Education record

B.A., Mass Communication

Political Science