🧠 STRATEGIC THINKING, 💡MARKETING & INNOVATION, 🤝CROSS-FUNCTIONAL TEAM MANAGEMENT are strong expertises I have developed to bring added values for both customers & company.With my entrepreneurial mindset, my goal is to define effective marketing strategies and specify new products from scratch to indutrialization phasis by managing transversaly project team.Over the past 20 years, I have built a successful career both in product and project management working for Renault then Arval.Through these positions, I have successfully led cross-functional and multi-cultural teams in developing and launching innovative products that have significantly impacted the market.I am skilled in analyzing market trends and performance, launching market research, leveraging customer feedback to identify new product opportunities while ensuring a seamless customer experience.In my last position as global Head of Electrified vehicle , I was responsible for the complete product line strategy, lifecycle, roll-out of offers, product performance and community animation, for all segments (B2C/B2B) and all countries. Electrified Vehicles is a core product line of Arval Beyond strategic plan.My main challenges were :- ✨Establish product line value proposition by segment- 🔎Launch & analyse market trends / competitors watch / customers surveys and translate insights into growth opportunities- 🤝Manage cross-functional and multicultural team to launch new products- 🎯Define strategy, pricing analysis of offers- 🤝Build strategic partnerships- 🚗Create and implement long-term vision and roadmaps for product- 🚀Go to market- 🗣️Lead steering committees with Executive Committee members.- 🌎Drive a community of CMO and product line managers from 20 countries (best practices, market trends)- 👩🏻‍🏫Train teams (processes, new product, sales tools, sales pitch)- 👩🏻‍💻Collaborate as a marketing key contributor with sales team - 📈Identify and follow key performance indicators (#KPI)- 💰Define and monitor budgetI have a strong ability to prioritize initiatives, allocate resources effectively, and manage product development processes from conception to launch.With my leadership, unifying spirit and communication skills, I have succeeded in creating team spirit with a collaborative work environment, and to inspire cross-functional teams to achieve common goals.#strategy marketing#projectmanagement#head of product