Relevant Ads, Inc. (Localsplash.com) is a digital marketing agency that specializes in local SEO for businesses to appear on the front pages of Google through organic, listings, and online advertising optimization. Relevant Ads, Inc. has over 2,500 SMB clients in the United States & Canada along with multiple key accounts. Relevant Ads has been awarded multiple Inc. 500 and Deloitte Awards.• Manage Sales and Operations departments.• Drive the company to achieve and surpass new and recurring revenue, profitability, cash flow, business goals and objectives.• Oversee day-to-day operations, provide effective leadership and management in accordance with company culture and values.• Develop and maintain strategic partnerships to increase effectiveness in business growth.• Generate and identify qualified business development leads to increase new revenue.• Present comfortably and energetically the company and its products publicly.• Collaborate with the leadership team to develop and implement plans for the operational infrastructure of systems, policies, processes, and staff.• Communicate effectively, promote efficient collaboration between departments, and develop a positive workplace culture.• Establish visibility of KPI’s that relate to company goals and make data driven decisions.• Provide accurate weekly, monthly and quarterly sales forecasts and ensure objectives are met.• Execute sales strategy by identifying clients needs, selling the appropriate services and developing upsell opportunities.

• Managed 5 teams: Client Onboarding, Account Management, Client Support, Marketing, and the Program Management Office (PMO).• Assisted the CEO in the execution of company strategic initiatives and the development of a comprehensive business plan for future growth, top line revenue and profitability goals.• Developed strategies to maximize new and recurring revenue. Increased clients acquisition and retention. Average client satisfaction survey results went up to over 4 stars in one year.• Managed contract negotiations with third party vendors. Created partnership with Google to become one of only 40 agencies that are part of the Google Acceleration Program.• Oversaw product management. Developed an entire product portfolio: Local SEO, AdWords, Reputation Monitoring, and Website Development.• Enhanced processes and workflows to ensure a continual increase in net profitability.• Implemented goals, policies, and procedures to achieve the organization operational objectives.• Managed cost containment strategies related to services sold, client support costs, quality assurance, and change management.

• Created a Program Management Office (PMO), leading its development and enhancement of processes, project management standards, best practices, tools, policies and procedures.• Overviewed projects for SMB clients and Key Accounts that increased revenue by 25%.• Developed and managed the company’s reseller program.• Built, mentored, and managed the PMO team, comprised of 4 business analysts and project managers.• Provided overall direction and guidance for the Initiating, Planning, Executing, Monitoring and Controlling, and Closing phases of PMO projects within assigned budget and deadlines.• Managed the successful execution of projects for local SEO optimization, data system, audit, ranking and tracking tools, process improvement and automation, API integration, and website creation.• Collaborated closely with the technology engineering team to develop new products and processes.• Defined project scope and deliverables, meeting stakeholders, clients, and business expectations.• Allocated project team resources effectively to realize value-added benefit opportunities across multiple projects. • Played a central role in achieving the Inc. 500 Award for four years in-a-row.

Founded Laure Muller PPC Consulting to help businesses increase their online conversions and visibility.• Created and optimized paid search campaigns in Google AdWords and Bing AdCenter.• Obtained Google AdWords certification.• Improved Click-Through-Rates (CTR), Quality Score (QS), Cost-Per-Click (CPC) and conversion rates with a maximized ROI. Managed budget, monitored and adjusted bids, tracked conversions, created reporting and ROI analysis. Researched and selected targeted keywords for specific industries, created ad copy, AB testing & performed ad analysis.• Acquired and managed PPC campaigns of over $1 million budget for 20+ clients including: LocalSplash.com, MilitaryLoans.com, BobsWatches.com, 3DXplorer.com, Sparktechsoft.com, MyAspenRental.com, CashForGoldOrangeCounty.com, iTrain.com, DataBasePotential.com.

• Implemented a strategic sales plan to expand company's client base.• Managed online marketing campaigns including budgeting, deployment, performance tracking, analysis and optimization.• Developed Search Engine Optimization (SEO), Pay-Per-Click (PPC) and Search Engine Marketing (SEM) strategies to increase clients’ online presence, drive traffic and increase sales.

• Implemented and managed content marketing projects to significantly increase online traffic.• Helped LifeScript to be ranked as one of the top health websites by ComScore and Inc. 5000.• Managed online advertising campaigns with a budget over $1.5M in Google AdWords, resulting in an increase of website traffic by 150%.• Supervised a team of 15+ content editors, business analysts and data entry clerks.