Brand creation in its whole.

- Assisting three faculty members of a Communication class (Mass Communication / TV & Film / Journalism- Teaching discussion sessions weekly- Grading assignments and projects- Support students segway into discovering communication and their potential major/minors

- Community Management for Prime Video on TikTok (+100K followers) & Instagram (enhanced organic engagement)- Designed communication plans for TV shows and movies spanning pre-launch, launch, and post-launch phases- Collaborated closely with creative teams to develop fresh social content- Analyzed weekly data to extract qualitative insights, deepening our understanding of the audience

- Development and implementation of social media strategies across various platforms- Elaboration of creative briefs and content production supervision for always-on campaigns- Creation of community management toolkits to define communication ground rules with clients’ audiences- Participation in the creation of a social media playbook for a global client to ensure coherence across marketsClients: McDonald’s, Peugeot, BN, LU, L’Or Espresso...

- Elaboration of always-on content plans, creative content recommendations and copywriting- Participation in account management and client presentations- Co-supervision and implementation of a retention strategyClients: P&G, COTY Inc., Mini, LU, Senseo...

- Social media content supervision and creation (photography and videography)- Community management of the school’s social platforms- Communication instructor for clubs’ community managers

- Content supervision and creation (photography, videography, copywriting)- Website and newsletter content creation- Community management of the brand’s social platforms

- Sales- Customer relations and experience- Merchandising- Stock management